This document defines and explains what a SMART goal is. A SMART goal is one that is specific, measurable, achievable, results-focused, and time-bound. It provides examples of each criteria, such as goals being written simply and clearly for the specific criteria. The document encourages setting SMART goals to help realize one's vision and pitch for becoming a leader on their campus. It prompts the reader to define their pitch and goals according to the SMART criteria.