Smart Fission is a technology powerhouse offering proprietary full-stack mobile platform for high accuracy indoor navigation, dynamic route guidance and contextual location services

1. TO ENABLE REAL-TIME INDOOR NAVIGATION ON
EVERY SMARTPHONE
SEARCH – NAVIGATE – SAVE
OUR VISION

2. www.smartfission.com
Copyright © 2015 | Confidential
Smart Fission is a technology powerhouse offering proprietary full-stack
mobile platform for high accuracy indoor navigation, dynamic route
guidance and contextual location services
WHOWEARE?

3. www.smartfission.com
Copyright © 2015 | Confidential
SMARTFISSIONLEADERSHIP
Maheen Zaidi – Chief Executive Officer/ Co-Founder
15+ years of world class experience in strategic alliance, business &
product development and marketing, with cradle-to-grave
responsibilities for developing flagship software products for Fortune
500 companies. Managed Walmart and Amazon as eCommerce
Strategist for Ingram Micro.
Noumaan Shah – Chief Technology Officer / Co-Founder
15+ years of experience in system architecture, software and
hardware design. Solutions implemented by Apple, Cisco, Samsung,
Raspberry Pi.
George Stepancich – Consultant/ Advisor
30 years of experience as an entrepreneur and consultancy expert in
Business Development, Strategy Planning, Partner Alliances,
Technology, Retail, Distribution, M&A and Venture Capital.

4. www.smartfission.com
Copyright © 2015 | Confidential
REALWORLDPROBLEMSWEARESOLVING
CONSUMERS
How do I find my items in the
store?
How do I find the store that has my
wish list items?
How do I get the best deals that I care
about and get the support in-store?
PAIN POINTS
TIME: On the average, a shopper
spends 36 minutes in a retail store
Cart Orphanage: 70% of store
visitors leaving without buying
Self Help: 58% of shoppers prefer
using their smartphones to find
information about products in stores

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Copyright © 2015 | Confidential
RETAILERS/ BUSINESSES
How can we personalize the in-store
experience with our mobile strategy?
How can we increase store traffic?
How can we convert mobile shopper to
in-store purchases?
REALWORLDPROBLEMSWEARESOLVING
PAIN POINTS
In store mode, location services and
real time personalization in mobile
app
Optimizing path to purchase
Capturing in store engagements for
predictive analysis

6. www.smartfission.com
Copyright © 2015 | Confidential
HOWWEARESOLVINGTHESEPROBLEMS?
By offering micro-location indoor positioning
and navigation capabilities that intelligently
finds any wish list item or dynamically
searched item in any deployed store and
optimizing the route for mobile shoppers
By combining contextual and personal data
with mobile shopper location to offer real-
time highly targeted promotions
By capturing the in-store engagement data
and providing smart data analytics
Dynamic re-routing
and route optimization
Detect Store and match
shopper’s wish list with store
inventory and personalized
promos and cross sell
Smart Fission in-store location services
Retailer’s Mobile App Platform
CustomerexperienceandPersonalization
1
2
3

7. www.smartfission.com
Copyright © 2015 | Confidential
SMARTFISSIONVALUECHAINECOSYSTEM
John, there is a store
in your route, grab
those items on your
list
Customer experience starts here……..
John, here is your
saving coupon for your
shopping trip
Matching shopping list
items are mapped with
optimized route guidance
Mapping of retailer’s in-
store promotions on the
map
Re-mapping and Nav
based on adhoc item
selected on the go by
shopperShopping list dynamically pushes
retailer’s and vendor promos for
items that are on the shopping list
– lowest price, brand affinity and
top bidding brand ad
Check Product reviews
from within the app, earn
Loyalty points via social media
sharing
Retailer and Advertiser's
Dashboard of data analytic – heat
maps, foot maps
…….Happy customer, retailerand brand

8. www.smartfission.com
Copyright © 2015 | Confidential
FEATURECOMPARISON
Beacon
Provider
Smart
Fission
IPS
Companies
Wifi / GPS
Maps
Retailers
High-Accuracy Indoor Positioning ✔️
Real-time Turn by Turn Indoor Navigation ✔️
Real-time route optimization ✔️
Wifi + GPS positioning ✔️ ✔️ ✔️
Bluetooth positioning ✔️ ✔️ ✔️
Map Digitization Services ✔️ ✔️ ✔️
Full-stack solution ✔️
Store / Product Inventory hooks ✔️ ✔️
Contextual Proximity Promotion ✔️
Vertical-specific business logic ✔️

9. www.smartfission.com
Copyright © 2015 | Confidential
MARKETOPPORTUNITY
Millions$
Millions$
SMART FISSION SHARE OF THE MARKET IS FORECASTED
TO CAPTURE ~$15.5M BY 2018
INDUSTRY INVESTMENT $

10. SIX
TO INVEST IN US
REASONS
HIGH BARRIERS
TO ENTRY
SOLUTION
LOCATION
SERVICES FOR
MOBILE
STRATEGY
IThat supports high-impact
opportunities
SPEED TO
MARKET -
SCALABILITY
– ENTERPRISE
INNOVATION
High
Accuracy
Indoor
navigation
$ HYPERGROWTH
Indoor navigation
$10B by 2018
VERTICALIZATION
&
PERSONAIZATION