What does it mean to market with email? To some, it simply means slapping a form on a website and sending out the occasional newsletter. But to the savvy small business marketer, it means creating a valuable incentive for subscribing, respecting the subscriber's time and attention, and using email to increase the lifetime value (LTV) of a subscriber. For more email marketing tips, visit http://www.aweber.com/blog/

1. Smart Email Marketing
Engage Your Customers and
Grow Your Business
Justin Premick
justinp@aweber.com
@justinpremick
http://aweber.com

2. At 8:00,You’ll Know:
• The top 2 ways to stop losing
potential email subscribers
• How to create emails that “warm up”
subscribers automatically
• 3 ways your emails can increase
Lifetime Customer Value (LTV)

3. Building Your Email List
Let’s look at some examples

9. Lesson: Make It Easy to
Find Your Form

16. Lesson: Give People a
Reason To Subscribe
• WIIFM? Make a COMPELLING offer
• Subscribing is NEVER “free”

17. Build Your List Faster:
Action Steps
• Figure out what your audience wants
• Build a compelling offer into your
opt-in forms
• Get the forms everywhere

18. How to Retain Subscribers
Roll Out The Welcome Mat

19. 76%

20. Welcome Emails are
the GLUE that bonds
you to your subscribers

26. Your Welcome Emails Can...
• Set expectations
• Thank people for subscribing
• Drive traffic back to your site
• Increase Twitter/Facebook follows
• Make a special offer
• Solicit feedback

27. What Can You Put in a
Welcome Stream?
• FAQs
• Ebook Chapters
• Videos / Podcasts
• Customer Stories / Testimonials

28. Create a Welcome
Stream: Action Steps
• Create your welcome message
• Develop at least one message to
follow up after it
• Track response and adjust/add
messages as needed

29. Increasing Lifetime Value
How to bring back customers and get
them to spend more

30. Customers and
Prospects are Different!
Don’t treat them the same

31. How To Increase LTV
• Sell More Units
• Higher-Priced Products
• Renewals/Replenishments
• Get Customer Referrals

32. 1. Improve the
Customer Experience

34. 2. Teach Them

36. 3. Help Them Share
the Goodness

39. Show Off New
Features & Products

43. Important! Your Emails
Should Only Sell
One Thing...

45. Increase LTV:
Action Steps
• Identify the goal(s) of your customer
emails
• Create one email - then get feedback
• Send it out and track response (then
wash, rinse, and repeat)

46. Thank You!
Get the Slides:
slideshare.net/aweberinc
Questions? Find Me Here
justinp@aweber.com
@justinpremick