The document provides tips for writing compelling subject lines for emails. It discusses two main points: 1. Adjusting your mentality to view the subject line as the gateway to getting subscribers to open your emails, with the goal of swaying "fence-sitters." 2. The writing process, which involves writing the headline first, choosing words strategically, focusing on what you're delivering, using subject line templates, and testing subject lines with online tools and split testing for best results.

1. How to Write Compelling Subject Lines

2. Amanda

3. Subject Lines: The Key to Getting Subscribers to Open

4. Step 1. Getting Your Mentality Right

5. Step 1. Getting Your Mentality Right Step 2. Sitting Down to Write

6. Subject Lines: Gateway to Your Messages Step 1: Getting Your Mentality Right

7. Step 1: Getting Your Mentality Right The Job of Your Subject Line

8. Step 1: Getting Your Mentality Right How Much Difference Does It Make? It's what's inside that counts, but for those sitting on the fence...

9. Step 1: Getting Your Mentality Right How Much Difference Does It Make? Get them over the fence and into your field

10. Strategies Step 2: Sitting Down to Write 6

11. Write Your Headline First Step 2: Sitting Down to Write Strategy #1 “ You have the benefit of expressly fulfilling the compelling promise you made with the headline, which ultimately helps to keep your content crisp and well-structured.” - Copyblogger’s Brian Clark

12. Choose Evocative Words Step 2: Sitting Down to Write Strategy #2 Certain words can turn dry topics – like writing, personal finance, small business and marketing – into something that makes you feel a frisson of excitement. - Ali Luke, Aliventures

13. Romantic & Heroic Words Step 2: Sitting Down to Write Strategy #2 secret king, queen, princess, prince temptation, forbidden cloud, moon, stars heaven, paradise magical, enchanted, bewitched battle, fight dragon enemy, nemesis quest treasure war copyblogger.com

14. Power Words Step 2: Sitting Down to Write Strategy #2 For Energy http://www.tripwiremagazine.com/2011/02/power-words-and-templates-for-writing-killer-headlines.html For Lists For Mystery top 10 ultimate reasons only underground top secret classified confidential stunning boost hilarious savvy

15. Your Site Keywords Step 2: Sitting Down to Write Strategy #2

16. Focus on What You're REALLY Delivering Step 2: Sitting Down to Write Strategy #3 What do you get when you get a pizza?

17. The TRUE Ingredients of Pizza Step 2: Sitting Down to Write Strategy #3 Does your email deliver any of these?

18. Email Mad-Libs Using a Subject Line Template Step 2: Sitting Down to Write Strategy #4 Jon Morrow's Headline Hacks Copyblogger's Magnetic Headlines Series Chad White's Subjectivity Scanner Ex: Can't Keep Up? 11 Ways to Simplify Your {BLANK}

19. Online Testing Yahoo's Email Visualization Tool Step 2: Sitting Down to Write Strategy #5 visualize.yahoo.com

20. Online Testing Perry Marshall's Readability Tool Step 2: Sitting Down to Write Strategy #5 Write for a middle school audience http://www.perrymarshall.com/grade/

21. Split Testing Step 2: Sitting Down to Write Strategy #6 vs

22. To Set One Up... Step 2: Sitting Down to Write Strategy #6 1. Minimum # of subscribers: 100 2. Use AWeber's Broadcast Editor 3. Visual Website Optimizer's Significance Calculator

23. What to Test Step 2: Sitting Down to Write Strategy #6 Length Personalization Appearance Placement of Company Name Is It Time for New Contacts? “ Brown Eyed Girl” Could Be About YOU – Get the Contacts! Jared, Is It Time for New Contacts? READY FOR NEW CONTACTS???? Brown Contacts Now Available Ready for New Contacts? Foureyes, Inc: New Contacts Just Arrived! New Contacts Just Arrived!

24. In Summary 1. Adjusting Your Mentality

25. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens

26. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters

27. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first

28. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically

29. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering

30. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering - use a subject line template

31. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering - use a subject line template - test with online tools

32. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering - use a subject line template - test with online tools - run a split test for best results

33. A Little Guessing Game Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid Crystal, Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid vs Which one won? AWeber Blog

34. Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid Crystal, Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid vs +26% X

35. Let's Play Again “ It’s FREE. All the tiny houses on our site and more” “ It features all the houses on our website plus more…” vs Which one won? Tumbleweed Tiny Houses

36. “ It’s FREE. All the tiny houses on our site and more” “ It features all the houses on our website plus more…” vs +26% X

37. And One More Time “ Is There a Flaw in 99% of Blogs? ” ““ Is This the Future of Pro Blogging?”” vs Which one won? Viperchill

38. “ Is There a Flaw in 99% of Blogs?” “ Is This the Future of Pro Blogging?” vs +7.7% X

39. Resources Copyblogger's Headline Series http://www.copyblogger.com/magnetic-headlines/ Jon Morrow's Headline Hacks http://headlinehacks.com/ and http://headlinehacks.com/watch-aweber-replay/ Triple Wire Magazine's Power Words http://www.tripwiremagazine.com/2011/02/power-words-and-templates-for-writing-killer-headlines.html The AWeber Blog http://www.aweber.com/blog/email-marketing/twitterize-your-email-subject-lines.htm http://www.aweber.com/faq/questions/122/ (how to set up a split test) Visual Website Optimizer's Significance Calculator http://visualwebsiteoptimizer.com/split-testing-blog/ab-testing-significance-calculator-spreadsheet-in-excel/ Which Test Won http://whichtestwon.com/