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How to Write Compelling Subject Lines
Amanda
Subject Lines:  The Key to Getting Subscribers to Open
Step 1.  Getting Your Mentality Right
Step 1.  Getting Your Mentality Right   Step 2.  Sitting Down to Write
Subject Lines:  Gateway to Your Messages Step 1: Getting Your Mentality Right
Step 1: Getting Your Mentality Right The Job of Your Subject Line
Step 1: Getting Your Mentality Right How Much Difference  Does It Make? It's what's inside that counts, but for those sitting on the fence...
Step 1: Getting Your Mentality Right How Much Difference  Does It Make? Get them over the fence and into your field
Strategies Step 2: Sitting Down to Write 6
Write Your Headline First Step 2: Sitting Down to Write Strategy #1 “ You have the benefit of expressly fulfilling the compelling promise you made with the headline, which ultimately helps to keep your content crisp and well-structured.”  - Copyblogger’s Brian Clark
Choose Evocative Words Step 2: Sitting Down to Write Strategy #2 Certain words can turn dry topics – like writing, personal finance, small business and marketing – into something that makes you feel a frisson of excitement. - Ali Luke,  Aliventures
Romantic & Heroic Words Step 2: Sitting Down to Write Strategy #2 secret  king, queen, princess, prince  temptation, forbidden  cloud, moon, stars  heaven, paradise magical, enchanted, bewitched  battle, fight dragon enemy, nemesis quest treasure war copyblogger.com
Power Words Step 2: Sitting Down to Write Strategy #2 For Energy http://www.tripwiremagazine.com/2011/02/power-words-and-templates-for-writing-killer-headlines.html For Lists For Mystery top 10 ultimate reasons only underground top secret classified confidential  stunning boost hilarious savvy
Your Site Keywords Step 2: Sitting Down to Write Strategy #2
Focus on What  You're REALLY Delivering Step 2: Sitting Down to Write Strategy #3 What do you get when you get a pizza?
The TRUE Ingredients of Pizza Step 2: Sitting Down to Write Strategy #3 Does your email deliver any of these?
Email Mad-Libs Using a Subject Line Template Step 2: Sitting Down to Write Strategy #4 Jon Morrow's  Headline Hacks Copyblogger's Magnetic  Headlines Series Chad White's  Subjectivity Scanner Ex: Can't Keep Up? 11 Ways to Simplify Your {BLANK}
Online Testing Yahoo's Email Visualization Tool Step 2: Sitting Down to Write Strategy #5 visualize.yahoo.com
Online Testing Perry Marshall's Readability Tool  Step 2: Sitting Down to Write Strategy #5 Write for a middle  school audience http://www.perrymarshall.com/grade/
Split Testing Step 2: Sitting Down to Write Strategy #6 vs
To Set One Up... Step 2: Sitting Down to Write Strategy #6 1. Minimum # of subscribers: 100 2. Use AWeber's Broadcast Editor 3. Visual Website Optimizer's  Significance Calculator
What to Test Step 2: Sitting Down to Write Strategy #6 Length Personalization Appearance Placement of Company Name Is It Time for New Contacts?  “ Brown Eyed Girl” Could Be About YOU – Get the Contacts! Jared, Is It Time for New Contacts? READY FOR NEW CONTACTS????  Brown Contacts Now Available Ready for New Contacts? Foureyes, Inc: New Contacts Just Arrived! New Contacts Just Arrived!
In Summary 1. Adjusting Your Mentality
In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens
In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters
In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters  2. The Writing Process - write headline first
In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters  2. The Writing Process - write headline first - choose your words strategically
In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters  2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering
In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters  2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering - use a subject line template
In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters  2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering - use a subject line template - test with online tools
In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters  2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering - use a subject line template - test with online tools - run a split test for best results
A Little Guessing Game Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid Crystal, Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid vs Which one won? AWeber Blog
Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid Crystal, Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid vs +26% X
Let's Play Again “ It’s FREE. All the tiny houses on our site and more” “ It features all the houses on our website plus more…” vs Which one won? Tumbleweed Tiny Houses
“ It’s FREE. All the tiny houses on our site and more” “ It features all the houses on our website plus more…” vs +26% X
And One More Time “ Is There a Flaw in 99% of Blogs? ” ““ Is This the Future of Pro Blogging?”” vs Which one won? Viperchill
“ Is There a Flaw in 99% of Blogs?” “ Is This the Future of Pro Blogging?” vs +7.7% X
Resources Copyblogger's Headline Series http://www.copyblogger.com/magnetic-headlines/ Jon Morrow's Headline Hacks http://headlinehacks.com/  and  http://headlinehacks.com/watch-aweber-replay/ Triple Wire Magazine's Power Words http://www.tripwiremagazine.com/2011/02/power-words-and-templates-for-writing-killer-headlines.html The AWeber Blog http://www.aweber.com/blog/email-marketing/twitterize-your-email-subject-lines.htm http://www.aweber.com/faq/questions/122/  (how to set up a split test) Visual Website Optimizer's Significance Calculator http://visualwebsiteoptimizer.com/split-testing-blog/ab-testing-significance-calculator-spreadsheet-in-excel/ Which Test Won http://whichtestwon.com/

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How To Write Compelling Subject Lines

  • 1. How to Write Compelling Subject Lines
  • 3. Subject Lines: The Key to Getting Subscribers to Open
  • 4. Step 1. Getting Your Mentality Right
  • 5. Step 1. Getting Your Mentality Right Step 2. Sitting Down to Write
  • 6. Subject Lines: Gateway to Your Messages Step 1: Getting Your Mentality Right
  • 7. Step 1: Getting Your Mentality Right The Job of Your Subject Line
  • 8. Step 1: Getting Your Mentality Right How Much Difference Does It Make? It's what's inside that counts, but for those sitting on the fence...
  • 9. Step 1: Getting Your Mentality Right How Much Difference Does It Make? Get them over the fence and into your field
  • 10. Strategies Step 2: Sitting Down to Write 6
  • 11. Write Your Headline First Step 2: Sitting Down to Write Strategy #1 “ You have the benefit of expressly fulfilling the compelling promise you made with the headline, which ultimately helps to keep your content crisp and well-structured.” - Copyblogger’s Brian Clark
  • 12. Choose Evocative Words Step 2: Sitting Down to Write Strategy #2 Certain words can turn dry topics – like writing, personal finance, small business and marketing – into something that makes you feel a frisson of excitement. - Ali Luke, Aliventures
  • 13. Romantic & Heroic Words Step 2: Sitting Down to Write Strategy #2 secret king, queen, princess, prince temptation, forbidden cloud, moon, stars heaven, paradise magical, enchanted, bewitched battle, fight dragon enemy, nemesis quest treasure war copyblogger.com
  • 14. Power Words Step 2: Sitting Down to Write Strategy #2 For Energy http://www.tripwiremagazine.com/2011/02/power-words-and-templates-for-writing-killer-headlines.html For Lists For Mystery top 10 ultimate reasons only underground top secret classified confidential stunning boost hilarious savvy
  • 15. Your Site Keywords Step 2: Sitting Down to Write Strategy #2
  • 16. Focus on What You're REALLY Delivering Step 2: Sitting Down to Write Strategy #3 What do you get when you get a pizza?
  • 17. The TRUE Ingredients of Pizza Step 2: Sitting Down to Write Strategy #3 Does your email deliver any of these?
  • 18. Email Mad-Libs Using a Subject Line Template Step 2: Sitting Down to Write Strategy #4 Jon Morrow's Headline Hacks Copyblogger's Magnetic Headlines Series Chad White's Subjectivity Scanner Ex: Can't Keep Up? 11 Ways to Simplify Your {BLANK}
  • 19. Online Testing Yahoo's Email Visualization Tool Step 2: Sitting Down to Write Strategy #5 visualize.yahoo.com
  • 20. Online Testing Perry Marshall's Readability Tool Step 2: Sitting Down to Write Strategy #5 Write for a middle school audience http://www.perrymarshall.com/grade/
  • 21. Split Testing Step 2: Sitting Down to Write Strategy #6 vs
  • 22. To Set One Up... Step 2: Sitting Down to Write Strategy #6 1. Minimum # of subscribers: 100 2. Use AWeber's Broadcast Editor 3. Visual Website Optimizer's Significance Calculator
  • 23. What to Test Step 2: Sitting Down to Write Strategy #6 Length Personalization Appearance Placement of Company Name Is It Time for New Contacts? “ Brown Eyed Girl” Could Be About YOU – Get the Contacts! Jared, Is It Time for New Contacts? READY FOR NEW CONTACTS???? Brown Contacts Now Available Ready for New Contacts? Foureyes, Inc: New Contacts Just Arrived! New Contacts Just Arrived!
  • 24. In Summary 1. Adjusting Your Mentality
  • 25. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens
  • 26. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters
  • 27. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first
  • 28. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically
  • 29. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering
  • 30. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering - use a subject line template
  • 31. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering - use a subject line template - test with online tools
  • 32. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering - use a subject line template - test with online tools - run a split test for best results
  • 33. A Little Guessing Game Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid Crystal, Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid vs Which one won? AWeber Blog
  • 34. Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid Crystal, Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid vs +26% X
  • 35. Let's Play Again “ It’s FREE. All the tiny houses on our site and more” “ It features all the houses on our website plus more…” vs Which one won? Tumbleweed Tiny Houses
  • 36. “ It’s FREE. All the tiny houses on our site and more” “ It features all the houses on our website plus more…” vs +26% X
  • 37. And One More Time “ Is There a Flaw in 99% of Blogs? ” ““ Is This the Future of Pro Blogging?”” vs Which one won? Viperchill
  • 38. “ Is There a Flaw in 99% of Blogs?” “ Is This the Future of Pro Blogging?” vs +7.7% X
  • 39. Resources Copyblogger's Headline Series http://www.copyblogger.com/magnetic-headlines/ Jon Morrow's Headline Hacks http://headlinehacks.com/ and http://headlinehacks.com/watch-aweber-replay/ Triple Wire Magazine's Power Words http://www.tripwiremagazine.com/2011/02/power-words-and-templates-for-writing-killer-headlines.html The AWeber Blog http://www.aweber.com/blog/email-marketing/twitterize-your-email-subject-lines.htm http://www.aweber.com/faq/questions/122/ (how to set up a split test) Visual Website Optimizer's Significance Calculator http://visualwebsiteoptimizer.com/split-testing-blog/ab-testing-significance-calculator-spreadsheet-in-excel/ Which Test Won http://whichtestwon.com/