How can you craft compelling email subject lines that increase your open rates? Presentation given by Amanda Gagnon on February 28, 2012 at the Greater Philly Email Marketers Meetup: http://www.meetup.com/Greater-Philly-Email-Marketers/

1. How to Write Compelling Subject Lines

2. Amanda

3. Subject Lines: The Key to Getting Subscribers to Open

4. Step 1. Getting Your Mentality Right

5. Step 1. Getting Your Mentality Right Step 2. Sitting Down to Write

6. Subject Lines: Gateway to Your Messages Step 1: Getting Your Mentality Right

7. Step 1: Getting Your Mentality Right The Job of Your Subject Line

8. Step 1: Getting Your Mentality Right How Much Difference Does It Make? It's what's inside that counts, but for those sitting on the fence...

9. Step 1: Getting Your Mentality Right How Much Difference Does It Make? Get them over the fence and into your field

10. Strategies Step 2: Sitting Down to Write 6

11. Write Your Headline First Step 2: Sitting Down to Write Strategy #1 “ You have the benefit of expressly fulfilling the compelling promise you made with the headline, which ultimately helps to keep your content crisp and well-structured.” - Copyblogger’s Brian Clark

12. Choose Evocative Words Step 2: Sitting Down to Write Strategy #2 Certain words can turn dry topics – like writing, personal finance, small business and marketing – into something that makes you feel a frisson of excitement. - Ali Luke, Aliventures

13. Romantic & Heroic Words Step 2: Sitting Down to Write Strategy #2 secret king, queen, princess, prince temptation, forbidden cloud, moon, stars heaven, paradise magical, enchanted, bewitched battle, fight dragon enemy, nemesis quest treasure war copyblogger.com

14. Power Words Step 2: Sitting Down to Write Strategy #2 For Energy http://www.tripwiremagazine.com/2011/02/power-words-and-templates-for-writing-killer-headlines.html For Lists For Mystery top 10 ultimate reasons only underground top secret classified confidential stunning boost hilarious savvy

15. Your Site Keywords Step 2: Sitting Down to Write Strategy #2

16. Focus on What You're REALLY Delivering Step 2: Sitting Down to Write Strategy #3 What do you get when you get a pizza?

17. The TRUE Ingredients of Pizza Step 2: Sitting Down to Write Strategy #3 Does your email deliver any of these?

18. Email Mad-Libs Using a Subject Line Template Step 2: Sitting Down to Write Strategy #4 Jon Morrow's Headline Hacks Copyblogger's Magnetic Headlines Series Chad White's Subjectivity Scanner Ex: Can't Keep Up? 11 Ways to Simplify Your {BLANK}

19. Online Testing Yahoo's Email Visualization Tool Step 2: Sitting Down to Write Strategy #5 visualize.yahoo.com

20. Online Testing Perry Marshall's Readability Tool Step 2: Sitting Down to Write Strategy #5 Write for a middle school audience http://www.perrymarshall.com/grade/

21. Split Testing Step 2: Sitting Down to Write Strategy #6 vs

22. To Set One Up... Step 2: Sitting Down to Write Strategy #6 1. Minimum # of subscribers: 100 2. Use AWeber's Broadcast Editor 3. Visual Website Optimizer's Significance Calculator

23. What to Test Step 2: Sitting Down to Write Strategy #6 Length Personalization Appearance Placement of Company Name Is It Time for New Contacts? “ Brown Eyed Girl” Could Be About YOU – Get the Contacts! Jared, Is It Time for New Contacts? READY FOR NEW CONTACTS???? Brown Contacts Now Available Ready for New Contacts? Foureyes, Inc: New Contacts Just Arrived! New Contacts Just Arrived!

24. In Summary 1. Adjusting Your Mentality

25. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens

26. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters

27. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first

28. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically

29. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering

30. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering - use a subject line template

31. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering - use a subject line template - test with online tools

32. In Summary 1. Adjusting Your Mentality - gateway to your emails - focus on getting opens - your goal is to sway the fence-sitters 2. The Writing Process - write headline first - choose your words strategically - focus on what you're really delivering - use a subject line template - test with online tools - run a split test for best results

33. A Little Guessing Game Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid Crystal, Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid vs Which one won? AWeber Blog

34. Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid Crystal, Don't Kill the Romance: 7 Email Marketing Buzzkills to Avoid vs +26% X

35. Let's Play Again “ It’s FREE. All the tiny houses on our site and more” “ It features all the houses on our website plus more…” vs Which one won? Tumbleweed Tiny Houses

36. “ It’s FREE. All the tiny houses on our site and more” “ It features all the houses on our website plus more…” vs +26% X

37. And One More Time “ Is There a Flaw in 99% of Blogs? ” ““ Is This the Future of Pro Blogging?”” vs Which one won? Viperchill

38. “ Is There a Flaw in 99% of Blogs?” “ Is This the Future of Pro Blogging?” vs +7.7% X

39. Resources Copyblogger's Headline Series http://www.copyblogger.com/magnetic-headlines/ Jon Morrow's Headline Hacks http://headlinehacks.com/ and http://headlinehacks.com/watch-aweber-replay/ Triple Wire Magazine's Power Words http://www.tripwiremagazine.com/2011/02/power-words-and-templates-for-writing-killer-headlines.html The AWeber Blog http://www.aweber.com/blog/email-marketing/twitterize-your-email-subject-lines.htm http://www.aweber.com/faq/questions/122/ (how to set up a split test) Visual Website Optimizer's Significance Calculator http://visualwebsiteoptimizer.com/split-testing-blog/ab-testing-significance-calculator-spreadsheet-in-excel/ Which Test Won http://whichtestwon.com/