SlideShare a Scribd company logo
EMAIL MARKETING
     How to get the results you want from an email campaign




                      Crystal Gouldey
                AWeber Communications
Slides available at: http://www.slideshare.net/aweberinc/
                  crystalg@aweber.com
WHAT YOU’LL LEARN
- Why you should use email for your business
- How to start your email marketing right
- Ideas for improving your email efforts
WHY EMAIL?

                         MarketingProfs:
                          $40 for every $1
                           spent on email
                             marketing




Source: Monetate
EMAIL MARKETING SUCCESS
The Bee Folks

Snail mail: $500 to send 2,000
postcards. Return: Maybe 2-3
used the coupon code.

Email: $50/month to send
unlimited emails. Return:
Generates a couple thousand
dollars in sales per email.
STEPS TO TAKE
1. Automate your messages
2. Gather subscribers
3. Set clear expectations
4. Optimize for better results
STEP 1: AUTOMATIC EMAILS
       - Welcome email
       - Follow up series
         - Blog to email
WELCOME EMAIL




                Step 1
FOLLOW UP SERIES




                   Step 1
CHEF TONY’S SERIES


Message                    Subject                      Open Rate
  1                       Welcome                         81%
  2                    $10 off coupon                     133%
  3               Half price on wine bottles              85%
  4         Special price on bottomless mimosas           66%
  5       $40 date night special, 20% off wine bottle     75%

                                                            Step 1
BLOG TO EMAIL




                Step 1
STEP 2: GATHER SUBSCRIBERS
         - Pop up form
       - Facebook form
          - Integrations
OFFLINE LIST BUILDING




                        Step 2
OFFLINE LIST BUILDING




                        Step 2
SIGN UP FORMS




                Step 2
POP UP FORMS




               Step 2
FACEBOOK FORM




                Step 2
INTEGRATIONS




   Zapier.com
                Step 2
CASE STUDY
                      Social Media Examiner
Founded in 2009 - used pop ups, social media and other
integrations to fuel growth

Currently has close to 180,000 subscribers and exponential
growth

Sells newsletter ad space for up to $3,600




                                                         Step 2
STEP 3: SET SUBSCRIBER
   EXPECTATIONS

      - Clear sign up page
       - Archive of emails
     - Eliminate dead ends
BE CLEAR

Email
Postal




                    Step 3
Starts w/
  postal
newsletter


                                                  Adds in email




  Their updated form has brought a 46% increase in subscribers
                                                        Step 3
SHARE EXAMPLES




                 Step 3
ELIMINATE DEAD ENDS

         vs.




                      Step 3
EXAMPLE: TIM CARTER




                      Step 3
STEP 4: OPTIMIZATION
           - Segmenting
    - Split testing web forms
       - Split testing emails
SEGMENTATION
                   Indianapolis Symphony Orchestra
                           Re-engagement Campaign Tactics


1. Segment based on music types
2. Re-engagement offer w/ free ticket
  sent to most active subscribers
3. Similar sends to remainder of list,
  six months apart
4. Non-responders were removed


Source: MarketingSherpa




                                                            Step 4
SEGMENTATION
          Indianapolis Symphony Orchestra Results

1. Opt in list was reduced by 96% - BUT...
2. Online sales doubled since campaign began
3. More than 40% of subscribers have bought tickets
4. More engaged list now yields 35% of purchases
5. New segments have helped list size and ROI rebound




                                                        Step 4
YOU CAN SEGMENT
        Based on location
Who opened or did not open a message
    Who clicked on a specific link
SPLIT TESTING: FORMS
           Test: Lightbox vs. hover form
            Company: CaratLane.com
           Source: WhichTestWon.com




Lightbox form brought in 59% more subscribers

                                                Step 4
YOU CAN SPLIT TEST
       Giving a free gift for signing up
      Having a delay on a pop up form
Limiting the number of questions on a form
SPLIT TESTING: EMAIL DESIGN




New template (right side):
215% more clicks
100% more opens
                             Step 4
YOU CAN SPLIT TEST
  Subject lines for open rates
     Text links vs. buttons
  Time of day you’re sending
RECAP
1. Automate your messages
2. Gather subscribers
3. Set clear expectations
4. Optimize for better results

Resources available: http://www.aweber.com/blog/
evolution-resources/
QUESTIONS?

                      Crystal Gouldey
                AWeber Communications
Slides available at: http://www.slideshare.net/aweberinc/
                  crystalg@aweber.com

More Related Content

Similar to How To Get The Results You Want From An Email Campaign

The Power of the Inbox
The Power of the InboxThe Power of the Inbox
The Power of the Inbox
Vanessa CEO
 
Designing Your Email Program From Online Outreach To Welcome Email- Alex Will...
Designing Your Email Program From Online Outreach To Welcome Email- Alex Will...Designing Your Email Program From Online Outreach To Welcome Email- Alex Will...
Designing Your Email Program From Online Outreach To Welcome Email- Alex Will...
Online Marketing Summit
 
How to Win at B2B Email Marketing
How to Win at B2B Email MarketingHow to Win at B2B Email Marketing
How to Win at B2B Email Marketing
Adam Holden-Bache
 
Power of The Inbox
Power of The Inbox Power of The Inbox
Power of The Inbox
Norris Aikens
 
We Coach The Pros~ Power Of Inbox
We Coach The Pros~ Power Of Inbox We Coach The Pros~ Power Of Inbox
We Coach The Pros~ Power Of Inbox
Sandra Flores Business Solutionist
 
Power Of Email Inbox
Power Of Email InboxPower Of Email Inbox
Power Of Email Inbox
We Coach The Pros
 
6 Email marketing tips
6 Email marketing tips6 Email marketing tips
6 Email marketing tips
Dave Chaffey
 
Integrating email and social media
Integrating email and social mediaIntegrating email and social media
Integrating email and social media
Dave Chaffey
 
6 Tips to Make Your Email Marketing Campaign Engaging
6 Tips to Make Your Email Marketing Campaign Engaging6 Tips to Make Your Email Marketing Campaign Engaging
6 Tips to Make Your Email Marketing Campaign Engaging
introtodigital
 
Email Marketing Best Practices
Email Marketing Best PracticesEmail Marketing Best Practices
Email Marketing Best Practices
Bill Powell
 
NRB 2011 Maximizing Email Campaigns
NRB 2011 Maximizing Email CampaignsNRB 2011 Maximizing Email Campaigns
NRB 2011 Maximizing Email Campaigns
Lee Raney
 
How To Win At Email Marketing
How To Win At Email MarketingHow To Win At Email Marketing
How To Win At Email Marketing
Adam Holden-Bache
 
Email Marketing and Social Media
Email Marketing and Social MediaEmail Marketing and Social Media
Email Marketing and Social Media
Informz
 
Tri-State 2019 - Advanced Email Communication
Tri-State 2019 - Advanced Email CommunicationTri-State 2019 - Advanced Email Communication
Tri-State 2019 - Advanced Email Communication
Elissa Fontenot
 
Optimise&thrive silverpop final
Optimise&thrive silverpop finalOptimise&thrive silverpop final
Optimise&thrive silverpop final
Optimise and Thrive
 
Power of the Inbox
Power of the InboxPower of the Inbox
Power of the Inbox
Kathy Day, APR
 
Wake Up Sleepy Subscribers with Marketing Automation
Wake Up Sleepy Subscribers with Marketing AutomationWake Up Sleepy Subscribers with Marketing Automation
Wake Up Sleepy Subscribers with Marketing Automation
Marketo
 
SF Chamber jan2011
SF Chamber jan2011SF Chamber jan2011
SF Chamber jan2011
VerticalResponse
 
AMP - amplifying direct response
AMP - amplifying direct responseAMP - amplifying direct response
AMP - amplifying direct response
Derek A. Lackey
 
Do it better, do it with Data
Do it better, do it with DataDo it better, do it with Data
Do it better, do it with Data
Florent Diverchy
 

Similar to How To Get The Results You Want From An Email Campaign (20)

The Power of the Inbox
The Power of the InboxThe Power of the Inbox
The Power of the Inbox
 
Designing Your Email Program From Online Outreach To Welcome Email- Alex Will...
Designing Your Email Program From Online Outreach To Welcome Email- Alex Will...Designing Your Email Program From Online Outreach To Welcome Email- Alex Will...
Designing Your Email Program From Online Outreach To Welcome Email- Alex Will...
 
How to Win at B2B Email Marketing
How to Win at B2B Email MarketingHow to Win at B2B Email Marketing
How to Win at B2B Email Marketing
 
Power of The Inbox
Power of The Inbox Power of The Inbox
Power of The Inbox
 
We Coach The Pros~ Power Of Inbox
We Coach The Pros~ Power Of Inbox We Coach The Pros~ Power Of Inbox
We Coach The Pros~ Power Of Inbox
 
Power Of Email Inbox
Power Of Email InboxPower Of Email Inbox
Power Of Email Inbox
 
6 Email marketing tips
6 Email marketing tips6 Email marketing tips
6 Email marketing tips
 
Integrating email and social media
Integrating email and social mediaIntegrating email and social media
Integrating email and social media
 
6 Tips to Make Your Email Marketing Campaign Engaging
6 Tips to Make Your Email Marketing Campaign Engaging6 Tips to Make Your Email Marketing Campaign Engaging
6 Tips to Make Your Email Marketing Campaign Engaging
 
Email Marketing Best Practices
Email Marketing Best PracticesEmail Marketing Best Practices
Email Marketing Best Practices
 
NRB 2011 Maximizing Email Campaigns
NRB 2011 Maximizing Email CampaignsNRB 2011 Maximizing Email Campaigns
NRB 2011 Maximizing Email Campaigns
 
How To Win At Email Marketing
How To Win At Email MarketingHow To Win At Email Marketing
How To Win At Email Marketing
 
Email Marketing and Social Media
Email Marketing and Social MediaEmail Marketing and Social Media
Email Marketing and Social Media
 
Tri-State 2019 - Advanced Email Communication
Tri-State 2019 - Advanced Email CommunicationTri-State 2019 - Advanced Email Communication
Tri-State 2019 - Advanced Email Communication
 
Optimise&thrive silverpop final
Optimise&thrive silverpop finalOptimise&thrive silverpop final
Optimise&thrive silverpop final
 
Power of the Inbox
Power of the InboxPower of the Inbox
Power of the Inbox
 
Wake Up Sleepy Subscribers with Marketing Automation
Wake Up Sleepy Subscribers with Marketing AutomationWake Up Sleepy Subscribers with Marketing Automation
Wake Up Sleepy Subscribers with Marketing Automation
 
SF Chamber jan2011
SF Chamber jan2011SF Chamber jan2011
SF Chamber jan2011
 
AMP - amplifying direct response
AMP - amplifying direct responseAMP - amplifying direct response
AMP - amplifying direct response
 
Do it better, do it with Data
Do it better, do it with DataDo it better, do it with Data
Do it better, do it with Data
 

More from AWeber

ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power ToolsASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
AWeber
 
ASCEND Multichannel Marketing Power Tools
ASCEND Multichannel Marketing Power ToolsASCEND Multichannel Marketing Power Tools
ASCEND Multichannel Marketing Power Tools
AWeber
 
Beginner's Guide to Marketing on Social Networks
Beginner's Guide to Marketing on Social NetworksBeginner's Guide to Marketing on Social Networks
Beginner's Guide to Marketing on Social Networks
AWeber
 
5 Content Blind Spots and How to Avoid Them
5 Content Blind Spots and How to Avoid Them5 Content Blind Spots and How to Avoid Them
5 Content Blind Spots and How to Avoid Them
AWeber
 
Digital Marketing Tips from Experts at the Top of the Summit
Digital Marketing Tips from Experts at the Top of the SummitDigital Marketing Tips from Experts at the Top of the Summit
Digital Marketing Tips from Experts at the Top of the Summit
AWeber
 
Realtime predictive analytics using RabbitMQ & scikit-learn
Realtime predictive analytics using RabbitMQ & scikit-learnRealtime predictive analytics using RabbitMQ & scikit-learn
Realtime predictive analytics using RabbitMQ & scikit-learn
AWeber
 
Intro to scikit-learn
Intro to scikit-learnIntro to scikit-learn
Intro to scikit-learn
AWeber
 
Data Processing with Mechanical Turk
Data Processing with Mechanical TurkData Processing with Mechanical Turk
Data Processing with Mechanical Turk
AWeber
 
5 WordPress Plugins that will Rock Your World
5 WordPress Plugins that will Rock Your World5 WordPress Plugins that will Rock Your World
5 WordPress Plugins that will Rock Your World
AWeber
 
How to Grow Your Email List Like the Pros
How to Grow Your Email List Like the ProsHow to Grow Your Email List Like the Pros
How to Grow Your Email List Like the Pros
AWeber
 
How to Create Killer Emails that Make Readers Love You
How to Create Killer Emails that Make Readers Love YouHow to Create Killer Emails that Make Readers Love You
How to Create Killer Emails that Make Readers Love You
AWeber
 
Breathing Life (and ROI) Back Into Your Email Marketing
Breathing Life (and ROI) Back Into Your Email MarketingBreathing Life (and ROI) Back Into Your Email Marketing
Breathing Life (and ROI) Back Into Your Email Marketing
AWeber
 
More Engagement, Less Effort: The Lowdown on Marketing Automation
More Engagement, Less Effort: The Lowdown on Marketing AutomationMore Engagement, Less Effort: The Lowdown on Marketing Automation
More Engagement, Less Effort: The Lowdown on Marketing Automation
AWeber
 
25 List Building Tricks: Ideas, Examples and Resources to Improve Your Email ROI
25 List Building Tricks: Ideas, Examples and Resources to Improve Your Email ROI25 List Building Tricks: Ideas, Examples and Resources to Improve Your Email ROI
25 List Building Tricks: Ideas, Examples and Resources to Improve Your Email ROI
AWeber
 
Email List-Building 101: How to Reel In New Readers with a Few Simple Steps
Email List-Building 101: How to Reel In New Readers with a Few Simple StepsEmail List-Building 101: How to Reel In New Readers with a Few Simple Steps
Email List-Building 101: How to Reel In New Readers with a Few Simple Steps
AWeber
 
30 Ideas in 30 Minutes: Top Holiday Marketing Ideas You Can Steal For 2012
30 Ideas in 30 Minutes: Top Holiday Marketing Ideas You Can Steal For 201230 Ideas in 30 Minutes: Top Holiday Marketing Ideas You Can Steal For 2012
30 Ideas in 30 Minutes: Top Holiday Marketing Ideas You Can Steal For 2012
AWeber
 
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your BusinessSmart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
AWeber
 
Get More Email Subscribers
Get More Email SubscribersGet More Email Subscribers
Get More Email Subscribers
AWeber
 
Efficient Marketing: The Tools You Need and How to Use Them
Efficient Marketing: The Tools You Need and How to Use ThemEfficient Marketing: The Tools You Need and How to Use Them
Efficient Marketing: The Tools You Need and How to Use Them
AWeber
 
From Local Business to National Sensation
From Local Business to National SensationFrom Local Business to National Sensation
From Local Business to National Sensation
AWeber
 

More from AWeber (20)

ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power ToolsASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
 
ASCEND Multichannel Marketing Power Tools
ASCEND Multichannel Marketing Power ToolsASCEND Multichannel Marketing Power Tools
ASCEND Multichannel Marketing Power Tools
 
Beginner's Guide to Marketing on Social Networks
Beginner's Guide to Marketing on Social NetworksBeginner's Guide to Marketing on Social Networks
Beginner's Guide to Marketing on Social Networks
 
5 Content Blind Spots and How to Avoid Them
5 Content Blind Spots and How to Avoid Them5 Content Blind Spots and How to Avoid Them
5 Content Blind Spots and How to Avoid Them
 
Digital Marketing Tips from Experts at the Top of the Summit
Digital Marketing Tips from Experts at the Top of the SummitDigital Marketing Tips from Experts at the Top of the Summit
Digital Marketing Tips from Experts at the Top of the Summit
 
Realtime predictive analytics using RabbitMQ & scikit-learn
Realtime predictive analytics using RabbitMQ & scikit-learnRealtime predictive analytics using RabbitMQ & scikit-learn
Realtime predictive analytics using RabbitMQ & scikit-learn
 
Intro to scikit-learn
Intro to scikit-learnIntro to scikit-learn
Intro to scikit-learn
 
Data Processing with Mechanical Turk
Data Processing with Mechanical TurkData Processing with Mechanical Turk
Data Processing with Mechanical Turk
 
5 WordPress Plugins that will Rock Your World
5 WordPress Plugins that will Rock Your World5 WordPress Plugins that will Rock Your World
5 WordPress Plugins that will Rock Your World
 
How to Grow Your Email List Like the Pros
How to Grow Your Email List Like the ProsHow to Grow Your Email List Like the Pros
How to Grow Your Email List Like the Pros
 
How to Create Killer Emails that Make Readers Love You
How to Create Killer Emails that Make Readers Love YouHow to Create Killer Emails that Make Readers Love You
How to Create Killer Emails that Make Readers Love You
 
Breathing Life (and ROI) Back Into Your Email Marketing
Breathing Life (and ROI) Back Into Your Email MarketingBreathing Life (and ROI) Back Into Your Email Marketing
Breathing Life (and ROI) Back Into Your Email Marketing
 
More Engagement, Less Effort: The Lowdown on Marketing Automation
More Engagement, Less Effort: The Lowdown on Marketing AutomationMore Engagement, Less Effort: The Lowdown on Marketing Automation
More Engagement, Less Effort: The Lowdown on Marketing Automation
 
25 List Building Tricks: Ideas, Examples and Resources to Improve Your Email ROI
25 List Building Tricks: Ideas, Examples and Resources to Improve Your Email ROI25 List Building Tricks: Ideas, Examples and Resources to Improve Your Email ROI
25 List Building Tricks: Ideas, Examples and Resources to Improve Your Email ROI
 
Email List-Building 101: How to Reel In New Readers with a Few Simple Steps
Email List-Building 101: How to Reel In New Readers with a Few Simple StepsEmail List-Building 101: How to Reel In New Readers with a Few Simple Steps
Email List-Building 101: How to Reel In New Readers with a Few Simple Steps
 
30 Ideas in 30 Minutes: Top Holiday Marketing Ideas You Can Steal For 2012
30 Ideas in 30 Minutes: Top Holiday Marketing Ideas You Can Steal For 201230 Ideas in 30 Minutes: Top Holiday Marketing Ideas You Can Steal For 2012
30 Ideas in 30 Minutes: Top Holiday Marketing Ideas You Can Steal For 2012
 
Smart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your BusinessSmart Email Marketing: Engage Your Customers and Grow Your Business
Smart Email Marketing: Engage Your Customers and Grow Your Business
 
Get More Email Subscribers
Get More Email SubscribersGet More Email Subscribers
Get More Email Subscribers
 
Efficient Marketing: The Tools You Need and How to Use Them
Efficient Marketing: The Tools You Need and How to Use ThemEfficient Marketing: The Tools You Need and How to Use Them
Efficient Marketing: The Tools You Need and How to Use Them
 
From Local Business to National Sensation
From Local Business to National SensationFrom Local Business to National Sensation
From Local Business to National Sensation
 

Recently uploaded

Floating Pontoon | Premier marine solution
Floating Pontoon | Premier marine solutionFloating Pontoon | Premier marine solution
Floating Pontoon | Premier marine solution
PMSME
 
YouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdfYouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdf
grizzyhuncho
 
Top five predictions today, .
Top five predictions today,            .Top five predictions today,            .
Top five predictions today, .
Rupasingh82
 
Honoring and Understanding the Significance of Guru Purnima
Honoring and Understanding the Significance of Guru PurnimaHonoring and Understanding the Significance of Guru Purnima
Honoring and Understanding the Significance of Guru Purnima
Exotic India
 
India's 5 Most Promising E-Mobility Companies 2024.pdf
India's 5 Most Promising E-Mobility Companies  2024.pdfIndia's 5 Most Promising E-Mobility Companies  2024.pdf
India's 5 Most Promising E-Mobility Companies 2024.pdf
insightssuccess2
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
Jindal Global University, Sonipat Haryana 131001
 
High Girls Call Nashik 000XX00000 Provide Best And Top Girl Service And No1 i...
High Girls Call Nashik 000XX00000 Provide Best And Top Girl Service And No1 i...High Girls Call Nashik 000XX00000 Provide Best And Top Girl Service And No1 i...
High Girls Call Nashik 000XX00000 Provide Best And Top Girl Service And No1 i...
susmagarg02
 
Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........
anissageorge9890
 
The Importance of Public Relations for New Graduates.pdf
The Importance of Public Relations for New Graduates.pdfThe Importance of Public Relations for New Graduates.pdf
The Importance of Public Relations for New Graduates.pdf
Posh Concepts
 
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
ahmed614380
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
Western Alaska Minerals Corp.
 
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdfVirtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
virtualproduction38
 
Look at our July library display on Mining
Look at our July library display on MiningLook at our July library display on Mining
Look at our July library display on Mining
NZSG
 
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptxBenefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Brian Frerichs
 
A Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science PractitionersA Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science Practitioners
Tim Wilson
 
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
pranjalgarg474
 
Maximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning WorkshopMaximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning Workshop
chris908327
 
How to use lace front wig importance and
How to use lace front wig importance andHow to use lace front wig importance and
How to use lace front wig importance and
kaporej505
 
Business Lessons From Emmanuel Katto Uganda
Business Lessons From Emmanuel Katto UgandaBusiness Lessons From Emmanuel Katto Uganda
Business Lessons From Emmanuel Katto Uganda
OliviaCox14
 

Recently uploaded (20)

Floating Pontoon | Premier marine solution
Floating Pontoon | Premier marine solutionFloating Pontoon | Premier marine solution
Floating Pontoon | Premier marine solution
 
YouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdfYouTube Automation Step-by-step Guide.pdf
YouTube Automation Step-by-step Guide.pdf
 
Top five predictions today, .
Top five predictions today,            .Top five predictions today,            .
Top five predictions today, .
 
Honoring and Understanding the Significance of Guru Purnima
Honoring and Understanding the Significance of Guru PurnimaHonoring and Understanding the Significance of Guru Purnima
Honoring and Understanding the Significance of Guru Purnima
 
India's 5 Most Promising E-Mobility Companies 2024.pdf
India's 5 Most Promising E-Mobility Companies  2024.pdfIndia's 5 Most Promising E-Mobility Companies  2024.pdf
India's 5 Most Promising E-Mobility Companies 2024.pdf
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
 
High Girls Call Nashik 000XX00000 Provide Best And Top Girl Service And No1 i...
High Girls Call Nashik 000XX00000 Provide Best And Top Girl Service And No1 i...High Girls Call Nashik 000XX00000 Provide Best And Top Girl Service And No1 i...
High Girls Call Nashik 000XX00000 Provide Best And Top Girl Service And No1 i...
 
Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........
 
The Importance of Public Relations for New Graduates.pdf
The Importance of Public Relations for New Graduates.pdfThe Importance of Public Relations for New Graduates.pdf
The Importance of Public Relations for New Graduates.pdf
 
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
 
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdfVirtual Production Tool Set and Technologies Redefining Cinema.pdf
Virtual Production Tool Set and Technologies Redefining Cinema.pdf
 
Look at our July library display on Mining
Look at our July library display on MiningLook at our July library display on Mining
Look at our July library display on Mining
 
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptxBenefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
 
A Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science PractitionersA Playbook for Solo & Siloed Data Science Practitioners
A Playbook for Solo & Siloed Data Science Practitioners
 
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
 
Maximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning WorkshopMaximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning Workshop
 
How to use lace front wig importance and
How to use lace front wig importance andHow to use lace front wig importance and
How to use lace front wig importance and
 
DEMO_Aboveground Storage Tank Inspection.pdf
DEMO_Aboveground Storage Tank Inspection.pdfDEMO_Aboveground Storage Tank Inspection.pdf
DEMO_Aboveground Storage Tank Inspection.pdf
 
Business Lessons From Emmanuel Katto Uganda
Business Lessons From Emmanuel Katto UgandaBusiness Lessons From Emmanuel Katto Uganda
Business Lessons From Emmanuel Katto Uganda
 

How To Get The Results You Want From An Email Campaign

  • 1. EMAIL MARKETING How to get the results you want from an email campaign Crystal Gouldey AWeber Communications Slides available at: http://www.slideshare.net/aweberinc/ crystalg@aweber.com
  • 2. WHAT YOU’LL LEARN - Why you should use email for your business - How to start your email marketing right - Ideas for improving your email efforts
  • 3. WHY EMAIL? MarketingProfs: $40 for every $1 spent on email marketing Source: Monetate
  • 4. EMAIL MARKETING SUCCESS The Bee Folks Snail mail: $500 to send 2,000 postcards. Return: Maybe 2-3 used the coupon code. Email: $50/month to send unlimited emails. Return: Generates a couple thousand dollars in sales per email.
  • 5. STEPS TO TAKE 1. Automate your messages 2. Gather subscribers 3. Set clear expectations 4. Optimize for better results
  • 6. STEP 1: AUTOMATIC EMAILS - Welcome email - Follow up series - Blog to email
  • 7. WELCOME EMAIL Step 1
  • 9. CHEF TONY’S SERIES Message Subject Open Rate 1 Welcome 81% 2 $10 off coupon 133% 3 Half price on wine bottles 85% 4 Special price on bottomless mimosas 66% 5 $40 date night special, 20% off wine bottle 75% Step 1
  • 10. BLOG TO EMAIL Step 1
  • 11. STEP 2: GATHER SUBSCRIBERS - Pop up form - Facebook form - Integrations
  • 14. SIGN UP FORMS Step 2
  • 15. POP UP FORMS Step 2
  • 16. FACEBOOK FORM Step 2
  • 17. INTEGRATIONS Zapier.com Step 2
  • 18. CASE STUDY Social Media Examiner Founded in 2009 - used pop ups, social media and other integrations to fuel growth Currently has close to 180,000 subscribers and exponential growth Sells newsletter ad space for up to $3,600 Step 2
  • 19. STEP 3: SET SUBSCRIBER EXPECTATIONS - Clear sign up page - Archive of emails - Eliminate dead ends
  • 21. Starts w/ postal newsletter Adds in email Their updated form has brought a 46% increase in subscribers Step 3
  • 22. SHARE EXAMPLES Step 3
  • 23. ELIMINATE DEAD ENDS vs. Step 3
  • 25. STEP 4: OPTIMIZATION - Segmenting - Split testing web forms - Split testing emails
  • 26. SEGMENTATION Indianapolis Symphony Orchestra Re-engagement Campaign Tactics 1. Segment based on music types 2. Re-engagement offer w/ free ticket sent to most active subscribers 3. Similar sends to remainder of list, six months apart 4. Non-responders were removed Source: MarketingSherpa Step 4
  • 27. SEGMENTATION Indianapolis Symphony Orchestra Results 1. Opt in list was reduced by 96% - BUT... 2. Online sales doubled since campaign began 3. More than 40% of subscribers have bought tickets 4. More engaged list now yields 35% of purchases 5. New segments have helped list size and ROI rebound Step 4
  • 28. YOU CAN SEGMENT Based on location Who opened or did not open a message Who clicked on a specific link
  • 29. SPLIT TESTING: FORMS Test: Lightbox vs. hover form Company: CaratLane.com Source: WhichTestWon.com Lightbox form brought in 59% more subscribers Step 4
  • 30. YOU CAN SPLIT TEST Giving a free gift for signing up Having a delay on a pop up form Limiting the number of questions on a form
  • 31. SPLIT TESTING: EMAIL DESIGN New template (right side): 215% more clicks 100% more opens Step 4
  • 32. YOU CAN SPLIT TEST Subject lines for open rates Text links vs. buttons Time of day you’re sending
  • 33. RECAP 1. Automate your messages 2. Gather subscribers 3. Set clear expectations 4. Optimize for better results Resources available: http://www.aweber.com/blog/ evolution-resources/
  • 34. QUESTIONS? Crystal Gouldey AWeber Communications Slides available at: http://www.slideshare.net/aweberinc/ crystalg@aweber.com

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. \n
  32. \n
  33. \n
  34. \n