Discover how you can attract new coaching clients with webinars. This is the slide show presentation to go with Michael O'Keeffe's webinar presented on expertise.tv. To view the webinar, you can visit this link here: https://expertise.tv/webinar/learn-how-to-use-webinar-to-attract-new-clients

1. Learn how to use webinars
to attract new clients
Michael O’Keeffe

2. What you will learn
! Step 1: How to create an engaging/attractive title
! Step 2: How to attract traffic to your webinar with
registration pages
! Step 3: Best avenues to attract your webinar audience
! Step 4: Broadcasting your event
! Step 5: How to sell your services/convert attendees into
clients
! How easy it is to conduct a webinar

3. Step 1: How To Create An Engaging Headline
Why is this the first step?

4. To construct our headline we
must identify:
1. A Problem
2. A Pain Point

5. What’s the difference?!

6. Focus on your client, not you!
Identify the problem, to find the pain point

7. How Do We Identify a Problem?
! Speaking with your clients
! What questions do they always ask you?
! Group Discussions (i.e. LinkedIn, Quora, Reddit)
! Surveys
! Your problems
! Reading Articles
! buzzsumo.com

8. Let’s think for a moment…

10. Why don’t we just use the problem
as our headline? More people?
! Pain Points resonate with the audience more
! They are more niche
! Help attract a more engaged audience members
! Focus on clients problem and your ability to solve it

11. How do we identify a pain point?

12. A coaching example:
! Problem: “I want to become a better leader”
! Why do you want to become a better leader?
! Because I need leadership skills for the positions I want next.
! How would you assess your current leadership attributes?
! I feel like I’m strong, I just don’t know what else I can do.
! So why do you need to improve your leadership if you think it’s good?
! I feel like I’m just not getting the recognition for my leadership.
! PAIN POINT = Leadership not being recognized

13. Headline Creation Formula
Leadership not
being recognized
How to
Learn to
To become a better leader/
find new job roles

14. Need Help? There’s plenty!
• aminstitute.com/headline
• coschedule.com/headline-analyzer

15. What’s your answer?
“Learn how to receive leadership recognition you
deserve to be considered for future job roles”

16. In Summary
! An Engaging/Attractive Headline Needs:
! Your target markets’ problem
! Your target markets’ pain point
! Short concise headline with emotive
language
! Send me your answers in the chat!

17. Step 2: Registration Pages

18. Why Do We Need Registration Pages?
Source: microsoftcorp.

19. What captures attention on
landing pages?

21. What’s going to hold their attention?
! It inspires action
! 1 minute video is worth 1.8 million words (brainshark)
! If text & video are available 59% of senior executives choose
to watch video (hubspot)
! Trust
Video!

22. But creating your landing page
looks hard… right?

23. In Summary: Two Key Focuses
! Capture attention
! Use common landing page features
! Clean & crisp content
! hemmingway.com
! grammarly.com
! Hold attention
! With an engaging video
! wistia.com
! Clean content

24. Step 3: Attracting Your Audience

25. Social Media
! Benefits?
! Which Platform?
! LinkedIn sends 4x traffic to homepages than any other social
media (Econsultancy)
! How to share?
! Posts with images boost comments by 95% (quicksprout)
! Posts with videos boost shares by 75% (quicksprout)

26. Email
! Pre-existing relationship
! Personal
! Obligation to look at it and
clear emails (great video!)
! Bring other networks into
email i.e. LinkedIn

27. Other Avenues To Attract Your Audience
! Blog Posts (LinkedIn & own blog)
! PR Campaigns
! Social Media Groups
! YouTube/Vimeo
! Paid advertising

28. Step 4: The Broadcast

30. Step 5: Selling your service
(converting attendees into clients)

31. One problem…

32. Ensure you have friction-free selling
options in place