SlideShare a Scribd company logo
Content Marketing! 
Power Tools
Advanced Blogging &! 
Multichannel Analytics 
#ASCENDSUMMIT2014 
Andy Crestodina! 
Orbit, Strategic Director 
@Crestodina
Search + Social + Email = ! 
Content Marketing 
#ASCENDSUMMIT2014
Social Traffic 
#ASCENDSUMMIT2014
Search Traffic 
#ASCENDSUMMIT2014
Email Traffic 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014
The Funnel 
#ASCENDSUMMIT2014
#ASCENDSUMMIT2014
KNOW! 
LIKE! 
TRUST 
#ASCENDSUMMIT2014
The Funnel ! 
+ Content 
#ASCENDSUMMIT2014
Traffic x Conversion Rate = Success 
#ASCENDSUMMIT2014
“Your website is the mousetrap… 
your content is the cheese.” 
Barry Feldman 
@FeldmanCreative
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014 
Find Your Traffic 
Champions! 
Which pages are pulling in visitors?
Top content… 
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014
Top content… 
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014
The Spike and the Long Tail 
Initial spike from email 
and social promotion 
(one week) 
#ASCENDSUMMIT2014 
20 to 40 visits per day 
from organic search 
(months or years)
Posts than Rank High on Page Two… 
Queries Report (Advanced Filter with “Average Position” set to Greater than 10) 
#ASCENDSUMMIT2014
Posts than Rank High on Page Two… 
Queries Report (Advanced Filter with “Average Position” set to Greater than 10) 
#ASCENDSUMMIT2014
Finding Posts with Ranking Potential 
1. View: Search Engine Optimization > Queries 
! 
2. Set Advanced Filter: “Average Position” greater than 10 
! 
! 
! 
3. Sort by “Average Position” 
4. Confirm the rank by searching for the phrase 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014 
Indicate the Relevance! 
It’s called “on-page” SEO
Use the phrase in 4 places 
A. Once at the beginning of the title <title> 
B. Once in the first header <h1> 
C. Four to six times in the body of the page 
D. Within the links to the page from other pages on 
your site. 
#ASCENDSUMMIT2014
1. Title: once in the beginning 
It appears above the address bar in your browser… 
#ASCENDSUMMIT2014 
…and it’s the link in Google search results!
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014 
<title>Home</title>
2. Header: once, anywhere
3. Body Text: Four to Six Times
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014 
Don’t be too! 
aggressive!
This stuff works… 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
Find Your ! 
Conversion ! 
Champions! 
What’s your most! 
compelling stuff? 
#ASCENDSUMMIT2014
Subscribers per blog post
Pageviews per post
Subscribers per pageview per blog post 
#ASCENDSUMMIT2014 
…also known as conversion rate!
How to find conversion champions
Headline 
Subhead 
Content 
Put On Your! 
Traffic Driving! 
Gloves! 
#ASCENDSUMMIT2014
I know you know this stuff… 
• Put it into heavy rotation on the social networks! 
• Add it to your home page slideshow! 
• Link to it from your email signature ! 
• Run an ad using PPC, Facebook, etc. ! 
• Write and pitch a guest post linking back to the page! 
• Write a roundup of your best posts, put it at the top! 
• Link to the post from other high traffic pages 
#ASCENDSUMMIT2014
The Report of ! 
Broken Dreams! 
Headline 
Subhead 
How is your website unsatisfying? 
Content 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014 
Email Signup Forms! 
Grow. Your. List.
Before… 
After…
1900% increase. Not bad!
Why it works 
1. Prominence 
2. Promise 
3. Proof 
#ASCENDSUMMIT2014
GOOD!
BAD
Headline 
Subhead 
Content 
Subsequent Conversions! 
Anything else I can do for you? 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014
Conversions 
not setup?!! 
! 
BAD DOG!
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014 
Analytics 
Shortcuts! 
All the reports ! 
your heart desires
ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
Source: Google Analytics Solutions Gallery
ASCEND Content Marketing Power Tools
Powerful Hubs of Content! 
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014 
Putting it all together
Bloggers! 
v.! 
Great Bloggers
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014 
Topics 
CENTRAL HUB! 
Main topic, business 
category 
RELATED SUB-TOPICS! 
Answers to the main 
questions, “how to” articles 
SUPPORTIVE BASE! 
Broad range of helpful, 
related topics!
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014 
“Why do dogs…” 
source: ubersuggest.org
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014 
Thank you, Ubersuggest!
Topics and Focal Distance 
#ASCENDSUMMIT2014
Topics and Focal Distance 
#ASCENDSUMMIT2014 
Why do Dogs 
Bark at Night? 
Hotels and 
Dogs: A 
Canine Guest 
Guide to 
Staying 
10 Travel Tips 
for Dogs
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
Puppy Training: 5 
Best Practices for 
a Good Boy! 
#ASCENDSUMMIT2014 
5 Dog Training 
Mistakes That Will 
Get You Bit
Your Outbox is filled with blog posts…
#ASCENDSUMMIT2014 
Keyphrases 
PRIMARY KEYPHRASE! 
Home page targets the most 
competitive phrase! 
! 
SECONDARY KEYPHRASES! 
product categories, services pages! 
! 
TERTIARY KEYPHRASES! 
Phrases related to the problem, not 
the solution! 
! 
! 
!
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014 
Keyphrases 
$! 
$! 
? 
PRIMARY KEYPHRASE 
Home page targets the most 
competitive phrase 
! 
SECONDARY KEYPHRASES 
product categories, services pages 
! 
TERTIARY KEYPHRASES 
Phrases related to the problem, not 
the solution 
! 
! 
!
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014 
Formats 
TEXT! 
Search-friendly pages, ! 
long-form posts, articles 
VISUAL CONTENT! 
Text plus Infographics, ! 
Slideshare, diagrams ! 
and memes 
MOTION & AUDIO! 
Text plus video and podcasts
Source: Periodic Table of Content
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014 
Creators 
CREATED BY YOU! 
! 
CO-CREATED WITH 
INFLUENCERS
Headline 
Subhead 
Content 
source: Lee Odden 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
source: Lee Odden 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014 
Locations 
YOUR SITE! 
! 
OTHER SITES
Headline 
Subhead 
Content 
If you’re not making friends,! 
you’re doing it wrong. 
#ASCENDSUMMIT2014
Great marketers ! 
publish… 
1. Related Topics! 
2. Variety of Keyphrases! 
3. Many Formats! 
4. With Relevant Collaborators! 
5. Lots of Locations 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014 
RESULTS!! 
Examples ! 
and Analytics
Headline 
Subhead 
Content 
80 visits / month 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
180 visits / month 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
240 visits / month 
($3.70 / click) 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
980 visits / month 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
1,300 visits / month 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
1,900 visits / month 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
2,400 visits / month 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
570 visits / month 
($23.90 / click) 
#ASCENDSUMMIT2014
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014
Where there’s traffic, there’s hope… 
Headline 
Subhead 
Content 
#ASCENDSUMMIT2014
This might help… 
#ASCENDSUMMIT2014
#ASCENDSUMMIT2014 
Let’s take it to ! 
the next level! 
Andy Crestodina 
Strategic Director, Orbit Media 
www.orbitmedia.com/blog 
@crestodina
2 Key Insights Learned From Processing ! 
Over 4 Million Opt-Ins Per Month 
#ASCENDSUMMIT2014 
Tim Paige! 
LeadPages, Conversion Educator! 
@TimThePaige
2 Key Insights Learned From Processing 
Over 4 Million Opt-Ins Per Month 
Tim Paige - Conversion Educator at 
@TimThePaige
The Impetus For This Training
About Me 
• Husband and Father. 
! 
• Conversion Educator at LeadPages. 
! 
• I’ve spent the last 12 years learning and 
implementing sales and marketing 
psychology. 
! 
• High-impact involvement in growing 
LeadPages to over 30K paying customers 
and building our list to over 130K 
subscribers.
About LeadPages 
•Software that takes what’s been tested 
and proven in marketing and just does it 
for you. 
! 
•About 100 people in size (and hiring at 
LeadPagesJobs.com) 
! 
•Alexa ranks our site the 568th most 
popular on the internet (better than 
Delta and AirBnB)
About Our Dataset 
• We process over 4 million opt-ins per 
month. 
! 
• About 15 million page views per month. 
! 
• Multiple split tests happening at all 
times. 
! 
• We’re now storing billions of data points.
A Quick Word About Taking Notes
Ready To Get Started?
Insight #1: 
Make Your Page a 
“Giving Page” 
Instead of a “Taking Page”
Three Ways To Do This
First Way: Get Rid of Your Sidebar Opt-In
First Way: Get Rid of Your Sidebar Opt-In Form… 
and Replace It With a LeadBox (2 Step Opt-In)
First Way: Get Rid of Your Sidebar Opt-In Form… 
and Replace It With a LeadBox (2 Step Opt-In)
This resulted in a 32% 
increase in conversion rate… 
Consistently. 
Across 30K LeadPages users.
This Works Because… 
• Perception: “giving page” not “taking page” 
• It forces people to make a decision 
• It creates “behavioral inertia”
Another Example: Ian Brodie’s Home Page
Another Example: Ian Brodie’s Home Page
Another Example: Ian Brodie’s Home Page 
ALMOST DOUBLED HIS CONVERSION RATE
Again, the first way to make your 
page a “giving page” instead of a 
“taking page” is to… 
Get Rid of Your Sidebar Opt-In Form… 
and Replace It With a LeadBox (2 Step Opt-In)
Second Way: Give Something Away With Every Blog Post 
•Checklists (PDF) 
•PDF versions of your blog posts 
•Worksheets 
•Recipes 
•Resource Guides 
•Etc.
Second Way: Give Something Away With Every Blog Post 
Our Blog Posts 
Average A 
59.33% 
Conversion Rate!
Third Way: Make It Easy For People To Get What They Want
Third Way: Make It Easy For People To Get What They Want
Third Way: Make It Easy For People To Get What They Want
The LeadBox Did A Relative ~30% Better
Rule Of Thumb 
If you need to send folks from Page A to Page B 
(Ex. A blog post to a landing page), 
use a LeadBox instead 
! 
Not going to a second page = increased conversions
Recap: Make Your Page A “Giving Page” 
Instead Of A “Taking Page” By… 
•Replacing your sidebar opt-in form with a 
LeadBox 
•Giving something away with every blog post 
•Making it easy for people to get what they want
Insight #2: 
The Highest Converting 
Landing Page We’ve Ever Seen
ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
Why This Is The Best-Performing 
Evergreen Landing Page We’ve Ever Used 
•It doesn’t require someone to process too 
much information (like a 3 minute video or a 
page of copy) in order to make a decision 
•Everyone wants to know the tools that 
you're using
ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
Why This Is The Best-Performing 
Evergreen Landing Page We’ve Ever Used 
•It outperforms a free ebook because a 
lot of folks are experiencing 
information overload and don’t want 
something else to read.
Why This Is The Best-Performing 
Evergreen Landing Page We’ve Ever Used 
! 
•It outperforms video lead magnets 
because the perceived value of video 
lead magnets has gone down a lot 
lately due to the proliferation of 
launches and lack of time.
Why This Is The Best-Performing 
Evergreen Landing Page We’ve Ever Used 
•It outperforms opt-ins for free coaching 
sessions — greater value does not 
necessarily equal a higher conversion 
rate.
The Amount Of Time You Spend Creating 
Your Lead Magnet Does Not Equal Your 
Conversion Rate.
You Can Create One Of These In Minutes 
If you’re a dentist: 
“Buyers Guide: The Top 5 Electric 
Toothbrushes Of This Year (Including The 
One That I Use)”
You Can Create One Of These In Minutes 
If you’re a life coach: 
“App Guide: The Top 4 iPhone Apps for 
Increasing Your Productivity (Including 
The Ones I Use Every Day)”
You Can Create One Of These In Minutes 
If you’re a real estate agent: 
“Resource Guide: The Top 5 Safest Credit- 
Boosting Home Loans Of This Year”
You Can Create One Of These In Minutes 
If you’re a marketing agency: 
“The Top 5 Digital Marketing Tools For 
Local Businesses (Hint: The 3 Best Ones 
Are Free)”
You Can Create One Of These In Minutes 
If you’re a fitness expert: 
“The Only 3 Pieces of Exercise Equipment 
You Need In Your Home (Hint: They All 
Weigh Less Than 5 Pounds)”
Why You Should Create A 
“Resource Guide Landing Page” 
• If you already have a landing page, test this. It’s 
consistently gotten our users better results 
than almost anything else. 
• You can set this up in minutes (it takes 30 
minutes from start to finish)
Proof: 
Just want to share the results from our landing page. 
! 
Your software got us an 8x improvement over the basic 
homepage and a 3x improvement over the previous opt-in. 
! 
P.S. I'm barely even using all the features, no social proof, weak 
offer, etc. 
! 
Eric D 
“ 
“
More Proof 
“ “ 
I've been using this for a little over a month now 
and I noticed today that it is accounting for 
71% of my new list subscribers! Wow! 
Teramis
“This was by far the HIGHEST converting landing page I’ve 
ever tested. Confession: I didn’t design it, and neither did my 
webmaster! But, I was able to make it in about 3 minutes 
using LeadPages.” 
-Ryan Deiss from Digital Marketer
What To Do Now: 
•Get a resource guide landing page up 
•Replace your sidebar opt-in with a LeadBox 
•Give something away with every blog post 
•Make it easy for people to get what they want
Questions? 
@TimThePaige
The Future of 
Content Marketing 
#ASCENDSUMMIT2014 
Michael Brenner! 
NewsCred, Head of Strategy! 
@BrennerMichael
The Future of ! 
Content Marketing! 
Michael Brenner! 
NewsCred – Head of Strategy! 
@BrennerMichael 
#ASCENDSUMMIT2014
ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
Great ! 
marketing ! 
is great ! 
storytelling
Today’s always-on, 
connected world 
presents a huge 
challenge and an 
opportunity for 
Brands
We need to 
connect with our 
audience through 
stories people 
love!
(TL / DR)! 
The world has changed. ! 
Most marketing sucks.! 
Attract your audience 
through stories people 
love.
ASCEND Content Marketing Power Tools
Today we are all connected
http://lucasgalo.files.wordpress.com/2009/01/h-and-g-lg. 
jpg!
ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
The first TV ad - 1941
Camel ad - 1950
Apple - “1984”
159
“Content 
Marketing is all 
the marketing 
that’s left!”! 
Seth Godin, 2008
The Internet - Mosaic browser 1993
The first online banner ad - 1994
“Native Ad?” 1994
Thank You Mom - 2014
165 
PEOPLE DON’T BUT WHAT YOU DO,! 
THEY BUY WHY YOU DO IT.! 
-SIMON SINEK
166
167
Unique Point of View Trap 
How brands can 
become 
consumed with 
their story, not 
their customers.
60-70% of marketing content! 
goes completely unused.! 
(Sirius Decisions)!
73% of people surveyed wouldn’t 
care if the brands they use ! 
disappeared from their life.! 
(Co.Exist)!
80% of CEOs 
unsatisfied 
with CMOs! 
(Fournaise Group)!
Marketing has a 
marketing problem!
ASCEND Content Marketing Power Tools
Newspaper Advertising Revenue: Adjusted for Inflation, 1950 to 2013
Banners? 
You are more 
likely to . . .
Remain Optimistic About Mobile Ad Spend Growth…! 
Print Remains Way Over-Indexed
What will change in 2015? 
FROM ! 
Content about us! 
Content for social! 
Disconnected digital 
channels! 
Campaign-driven content 
TO! 
Customer-centric 
storytelling! 
Content at the core of 
everything ! 
Brand content hubs / 
publishers! 
Continuous “culture of 
content”
The Future of ! 
Content Marketing is! 
“Converged Media”
ASCEND Content Marketing Power Tools
Unilever Marketing Spend 2000-2015
Unilever Marketing Spend 2000-2015
Unilever Marketing Spend 2000-2015
“Brands need to ! 
take the phrase ! 
‘acting like a publisher’ ! 
literally.”! 
Dietrich Mateschitz, Founder and CEO Red Bull
Converged Media! 
Requires an! 
Owned Content Hub
ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
189
ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
The Future of ! 
Content Marketing is ! 
Proven ROI
ASCEND Content Marketing Power Tools
“Content Marketing ROI ! 
is 4X our traditional 
marketing spend.” 
Julie Fleischer, Kraft
The Future of ! 
Content Marketing is! 
Visual
ASCEND Content Marketing Power Tools
ASCEND Content Marketing Power Tools
The Future of ! 
Content Marketing is! 
Entertaining
Kmart 2014
Examples: Brand Entertainment
Your audience wants stories! 
! 
Will you give it to them?! 
! 
@BrennerMichael 
#ASCENDSUMMIT2014
They Ask, You Answer 
The Essence of Great Marketing and Business 
#ASCENDSUMMIT2014 
Marcus Sheridan! 
Author, The Sales Lion! 
@TheSalesLion
“Great Website” 
#ASCENDSUMMIT2014
The Facts: As Consumers, We Are… 
• More impatient than we’ve ever been. 
• More demanding than we’ve ever been. 
• More loyal than we’ve ever been… 
potentially. 
#ASCENDSUMMIT2014
Before we get started, 
who here is the 
exception? 
#ASCENDSUMMIT2014
#ASCENDSummit2014 
@TheSalesLion
October 10th, 2008 
#ASCENDSummit2014 
7,882 
@TheSalesLion
This was us… 
#ASCENDSummit2014
Burying your 
head in the 
sand is 
officially a 
dumb 
marketing 
strategy 
#ASCENDSUMMIT2014
They ask.! 
You answer. 
#ASCENDSUMMIT2014
“The BIG Five” 
! 
1. Cost 
2. Problems 
3. Versus 
4. Reviews 
5. Best 
#ASCENDSUMMIT2014
How much does it cost? 
#ASCENDSUMMIT2014
#ASCENDSummit2014
#ASCENDSummit2014
#ASCENDSummit2014
$2.5 Million 
Off one-single article
#ASCENDSUMMIT2014
#ASCENDSummit2014
#ASCENDSUMMIT2014
#ASCENDSummit2014
Awards / Reviews / The Best
#ASCENDSummit2014
#ASCENDSummit2014
#ASCENDSummit2014
#ASCENDSummit2014 
/
#ASCENDSUMMIT2014
How many pages of 
your website would 
a potential customer 
be willing to read? 
#ASCENDSummit2014
#ASCENDSummit2014 
30
#ASCENDSummit2014
#ASCENDSummit2014
#ASCENDSummit2014 
Honest and 
Transparent Content is 
the greatest sales tool 
in the world. Period. 
@TheSalesLion
#ASCENDSummit2014
#ASCENDSUMMIT2014 
Get the book. It’s free. ! 
It’s awesome.! 
But you already knew that.☺ 
www.TheSalesLion.com! 
! 
Marcus1@thesaleslion.com
A Tactical Toolkit to Conquer 
the Digital Marketing Trifecta 
#ASCENDSUMMIT2014 
Lynette Young! 
Content Marketing Manager, AWeber! 
@LynetteRadio
Social 
#ASCENDSUMMIT2014 
Create! 
Connect! 
Consume! 
Contribute! 
Collaborate
Blog 
#ASCENDSUMMIT2014 
Create! 
Connect! 
Consume! 
Contribute! 
Collaborate
Email 
#ASCENDSUMMIT2014 
Create! 
Connect! 
Consume! 
Contribute! 
Collaborate
Winner’s Circle 
#ASCENDSUMMIT2014
@LynetteRadio 
plus.google.com/+LynetteYoung 
LinkedIn.com/in/LynetteYoung
About ASCEND 
The first ASCEND Digital Marketing Summit was a runaway success. And 
we couldn't have done it without the support of our speakers, sponsors 
and attendees. 
! 
Industry experts, business innovators and digital influencers from around 
the world congregated in Philadelphia to learn actionable tips and ideas 
from an A-list roster of speakers. 
! 
But the fun didn't stop once the speakers left the stage. We networked 
over hors d'oeuvres inside of an old bank vault, toasted the Philly skyline 
from one of the best views in the city and partied with an astronaut. No, 
really - check out the video! 
Get the full recap here
Content Marketing 
Power Tools 
If content marketing is your top 
priority, these five ASCEND 
sessions will show how to build 
your business with proven tactics, 
the latest trends and tools, and 
sage advice from experts in the 
field. 
$59 - Order Now! 
Multichannel 
Marketing Power 
Tools 
Want to drill down into marketing 
channels like SEO, email, affiliate 
marketing, landing pages and 
mobile? These six ASCEND 
sessions cover today's most 
effective marketing methods, with 
actionable insights you can use 
right away. 
$59 - Order Now! 
COMPLETE PACKAGE 
Content + 
Multichannel 
Full-stack marketers and do-it-all 
teams, this comprehensive 
ASCEND package is for you. 
Combining the content and 
multichannel sessions, this 
package includes 11 sessions 
from our renowned presenters, 
covering the most vital areas of 
your digital marketing efforts. 
$99 - Order Now! 
ASCEND Video Packages
Conquer the Digital Marketing Landscape 
Join us this Fall 2015 in the historic and beautiful city of Philadelphia 
and learn how to ASCEND your business to new heights. 
! 
Stay Updated
Tell your friends about ASCEND 
#ASCENDSUMMIT
About AWeber 
AWeber develops and runs an opt-in email marketing service used by over 120,000 small businesses, 
bloggers and entrepreneurs around the globe. Our web-based tools help businesses grow by staying 
in touch with customers and prospects through email. 
! 
Since Tom Kulzer founded AWeber in 1998, many bright, creative problem-solvers have joined the 
team in Chalfont, PA. 
! 
As we enter our 17th year in business, our talented team continues to expand as we accomplish our 
mission of building AWesome tools to support our growing base of customers. Driven by that mission, 
our team uses a set of six core values to guide our decisions and innovation on a daily basis. 
! 
• Create Remarkable Experiences. 
• Execute with Passion. 
• Foster Respect and Cooperation. 
• Listen to What People Say About Us. Invite Feedback. 
• Learn. Educate. Innovate. 
• Don’t Take Ourselves Too Seriously. Have Fun. 
Learn More

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