Adopting elements of modern AI and cognitive computing - including advanced natural language processing, natural interface technologies such as gesture and emotion-recognition, and machine learning - is rapidly becoming a necessity for new applications. As people in all industries are exposed to better, more personalized and responsive experiences with software, they will begin to demand more from every system they use. For product strategists and developers, the issue is not whether to consider modern AI, the issue is how to do so most effectively. Webinar participants will learn: •How to classify and map application attributes to AI technologies and tools; including data attributes, end-user attributes, and context attributes such as weather and location •How to prioritize applications in an existing portfolio for AI-enhancements, and •How to assess organizational readiness for leveraging AI