This document provides a business plan for Rover Smart Bus, a new technology-based bus service in Dhaka, Bangladesh. Key points: - Rover Smart Bus will use an app to allow customers to track buses and depart on time without long waits. CCTV and card payment systems will also be provided. - The plan outlines organizational structure with directors, IT and administrative managers overseeing different departments. - Competitors like Ausim, Rajdhani and Nur e Mokka currently provide poor service on the Mirpur to Gulshan route where Rover plans to operate. - Rover will be a partnership/LLP owned initially by Team Five Planners with others as

1. Business Plan Submission: MGT368
Team: Five Planners
Section: 06
Business Plan on
Rover Smart Bus
-------------------
Contact Person: Ajbinur Islam, 1511445030

2. Contents
2. Operational Plan ................................................................................................................... 4
i. Analysis of Competitors: ....................................................................................................4
3. Organizational Plan ............................................................................................................... 5
i. Form of Ownership............................................................................................................ 5
ii. Identification of Partners ...................................................................................................5
iii. Organizational Purpose and Mission of Rover Public Transportation.....................................5
iv. Principal of Authority.........................................................................................................6
v. Management Team...........................................................................................................7
vi. Role of Management Team................................................................................................ 7
4. MarketingPlan...................................................................................................................... 8
i. Situation analysis............................................................................................................... 8
a. Background of venture.......................................................................................................8
ii. Service.............................................................................................................................. 9
a. Characteristics............................................................................................................... 9
i. Pricing............................................................................................................................. 10
ii. Route:(Distribution)........................................................................................................ 10
a. Selective distribution:...................................................................................................... 10
iii. Promotion....................................................................................................................... 11
a. Discounts and coupons: .................................................................................................. 11
b. Campaigns:..................................................................................................................... 11
iv. Market segmentation ...................................................................................................... 12
5. Financial Plan...................................................................................................................... 12
i. Pro Forma Cash Flow: ...................................................................................................... 12
ii. Pro Forma Balance Sheet: ................................................................................................ 12

3. 1. Description of Venture
We are launching new technology based bus service in Dhaka city which is not introduced
before in our country. Our customer can trace our bus with their mobile app and can depart
from home timely and they not need to wait for long time, also we are providing CCTV in our
bus for the security purpose. Our regular customer can take the card payment system by which
they can pay the fare without paying cash. In one word our service it totally cashless service.
Our customer can recharge their prepaid card with others mobile payment app or directly from
our office. In case of any problem they can directly contact with the head office without any
cost from the bus. In our bus there will be many bells by which our customer can ring the bell
before their stoppage and the driver will understand where he should stop the bus. Also our
customer can use their wheelchair to get in the bus directly. They not need any assistance from
others person. The bus will totally air conditioned so in the very hot summer our customer can
feel the winter. There will be a Television in the bus which is telecast the major and important
news of the country without sound so that our customer can pass their time easily during the
jam. So we can say that our bus is totally different from others competitors and people of our
country will appreciate our service.
As we are launching 6 buses in the first year of our business so our business lies in medium
business. To operate our central IT sector we need premises where app developer and IT
specialist will work to update our service also our central server. Also we need an operational
office from where our employee will operate the bus service. As we are taking loan from bank
and we will collect money from the bus for regular basis so we need a finance department, and
they will operate all the financial side of our business. We will connect our Management and
Marketing department together as we are thinking to launch our advertisement by social media
as social media is getting popular among the people of our country so it will very easy for us
to advertise through social media. It is not necessary to go door to door to inform about our
service because almost everyone is now connect with social media.
We are targeting mostly office going people and students for our service also we are not
denying general people. Everyone from anywhere can use our bus. We are launching this
service because in this route there is no such bus like this but the demand for smart and

4. technology based bus is higher which we can see in the demand for ‘Dhaka-Chaka’ and ‘Green
Dhaka’ bus.
We the entrepreneurs of this business is totally new in this sector and we are business students,
we have no such experience about this smart bus service that’s why we will hire someone who
have experienced about the bus service and who already worked for running bus service. We
will hire IT specialist for our business which will be run the central server for the app. Also we
can trace the bus always.
2. Operational Plan
Our organization will consist of two sides, one for administration side and another for IT side.
The IT sector will work with the server to control our central online service and administrative
side will work for other services. The administrative side will appoint drivers and the helper
also they will control other side.
The organization will conduct by 5 director and the entrepreneurs will be the director. Under
the entrepreneurs there will be two managers, one for IT sector and another for administrative
sector. The IT manager will manage the IT sector and admin manager will manage the
administrative sector. There will be an operational room in IT sector from which the IT
manager can see the current status of the bus and trace the bus quickly. The drivers, helpers,
and other stuffs will connect with manager of administration, and the two managers will
connect directly with the directors.
As Bangladesh is developing countries and we are thinking to expend our business in future
so we are decide to use the updated version of technology so that we can walk one step ahead
from our competitors.
As we are the first mover in this sector as a technology based service provider so we should
always be updated and also concern about the new technology so that we can use the updated
technology for the betterment of our service and can continue better service for long time.
i. Analysis of Competitors: We are providing the best comfort quality bus service
with location indicator facilities from Mirpur to Gulshan 1. There are many bus
companies run their buses in this route like:
 Ausim
 Rajdhani

5.  Nur e Mokka
 Akik
They are our competitor and we found out that they provide very poor services compare to their
rate. We conducted many survey to the local people in order to get through those answers.
Among them most of the answers are against them and the customers aren’t satisfied with their
service and they want more comfort service with that rate.
3. Organizational Plan
Rover Public Transportation is the first digital and modern technology and apps based public Bus
service inside Dhaka city. It will provide affordable, comfort, app based, secure bus service for the
passenger of Mirpur to Gulshan 2 (Via Nordda). Initial organizational planning will be describe below.
i. Form of Ownership
Rover Public Transportation will be partnership and Limited liability partnership (LLP)business. Initial
entrepreneur will be consider as main owner, so Team Five Planners making partnership for start this
business. Rover also offer to make Limited liability partnership to other investor whom are liable for
their investment amount.
ii. Identification of Partners
Team Five Planners starting full liabilities for partnership agreement of Rover Public Transportation.
Others investor and partners will limited liable.
Full Liabilities Partnership Limited Liability Partnership
Ajbinur Islam Noor Poribohon
Sangita Akter Ashraf Ahmed
Parvej Raja Poribohon
Shawn
Mitol
Full liable partner will be perform as board of Director. Limited liable partners could not taking part of
managerial decision. They could not part of Directors. Noor Poribohon will share strategic knowledge
according to their partnership agreement. Noor Poribohon is one the market leader in Mirpur route.
iii. Organizational Purpose and Mission of Rover Public Transportation
Rover Bus ensure best quality world class digital bus service for the people of Dhaka city.

6. 1. Organize open transportation and exercises and tasks of the taking an interest transportation
Activities in focal Dhaka city. Particular Mirpur to Gulshan (By means of Nordda).
 Looking into neighborhood transportation activities and guarantee our image
responsibility.
 sharing nearby working systems and guarantee techniques for enhanced administration
 building up rules for territory wide activities
 taking part in limited time exercises and subsidizing programs
2. Arrange with neighborhood offices to give data and information to the reason for deciding open
transportation programs.
3. Guarantee high capability in the arranging and task of an open transportation
iv. Principal of Authority
Highest authority of Rover is Board of Directors. Full liable partners will be take into account as Board
of administrators. 5 members can be appointed as board of director. They will assign through
partnership agreement and relation to government rules in step with by-law. BRTC will approved the
Board of Director. Different Board member can perform totally different strategic role to make sure
best service for Rover stakeholders. The expectations of Board Members will build a special
relationship in terms of technology transfer and leadership of transit efforts in Bangladesh.
According to its by-laws, the board of directors of Rover is to serve as the monetary management body
for the organization and is permitted to receive and expend funds for the organization. It is authorized
to enter into contracts on behalf of the organization, and it establishes policies and conducts studies to
determine the transportation desires of the region. Finally, the board is vested with the responsibility of
appointing, removing, and setting the salaries of all personnel. In practice, the board hires the executive
director, who hires and dismisses workers among remuneration and staffing levels approved by the
board.
The by-laws specify monthly meetings of the board of administrators, although in observe, if no
pressing
agenda items exist, the meetings are off. The current board and administrator have an honest and
mutually ancillary relationship that permits permanently communication flexibility to
reply to problems and opportunities without associate degree excessively official structure. The Board
receives operating and money updates at each meeting and approves budgets, new positions, all
contracts, and major service changes.
Borad of
Directors

7. Ajbinur Islam Sangita Akter Parvaj Shawn Mitol
v. Management Team
Transit systems,whethera one or two-bus rural system,or a major city system like Dhaka town Transit,
all must perform the same operations, maintenance, and administrative functions. So Rover wants in-
house selling, planning, and legal staff, while a tiny system can use freelance contractors to produce
these functions on associate degree as-needed basis. So the entire staff consisted of a manager, a
workplace person, and several body and maintenance positions.
Rover also need expert software and Technological expert management team to ensure buffer less
service for their website apps, server, GPS, WIFI, card punch, online and smart card payment system.
vi. Role of Management Team
The executive director reports to the board of administrators. The director is assisted by associate
assistant director, whose duties include hiring and firing staff, customer relations/complaints handling,
and report preparation. The executive director directly supervises one regular and 2 part-time
mechanics, an operations supervisor, and a workplace manager.
Software developer, apps developer, and marketing team will be making report to Assistant Director.
This is separate fromtraditional transportation system.This team is most important role player to ensure
best digital service and build long term relationship with potential consumer. The diagram of
management team is given below:

8. 4. Marketing Plan
Marketingplanisconsistedsituationanalysis,pricingstrategy,promotions,service specificationsand
function designs etc.
i. Situation analysis
On this phase, we, as marketers, will be providing background of venture, SWOT analysis and
specifying marketing objectives and goals.
a. Background of venture
5 partners will initiate the plan to launch smart bus service in Dhaka from Mirpur-Gulshan. Initial
investmentforthiswill be BDT.1 millioneverypartner.Thistransportsystemwill be fullytechnology
based.

9. ii. Service
Our core service is to provide smart bus service from Mirpur-Gulshan.
a. Characteristics
 App
 WiFi
 Online payment
 GPS to track the location
 Live bustimes
 Smartstoppage systembypunchcards
 AC Buses
Smart stoppage system
b. SWOT analysis
Strength:
 Skilled drivers
 High-definition buses
 App based transport system
 First Mover advantages
 Partners
Opportunity:
 Technological advancement
 Down Payment opportunity
 Small investment in giant business
 No competitors
 Chances to be accredited by Govt.
Weakness:
 Fake driving licenses
 Dishonest drivers
 Unable to beat Traffic jam
 Unable to move through alternative ways
Threats:
 Political turmoil due to upcoming election
 Price increase in gases
 Short Lead time in new entry
 BRTC rules and regulations
 Unable to make sense the app to the drivers

10.  Threatsof loosingfitnessdue tointentional collision
from local buses
i. Pricing
There is no smart bus service in Mirpur-GulshanRoute. We are the First Mover in this route coming
up with augmented and technology-based bus services. Although,there is no smart bus, we have
compared our service with other regular bus services.
Competitors Their
Fare
Route Our Fare Route
Dhaka Chaka BDT. 30 Gulshan-
Bashundhara
BDT. 50 Mirpur-Gulshan
Nur-e Mokka BDT. 30 Mirpur-
Badda
Akik Poribohon BDT. 25 Mirpur-
Moddho
Badda
ii. Route: (Distribution)
a. Selective distribution:
Our smart buses will stopped only at bus stoppages and prime places. No local stoppage will be
allowed.
Mirpur 1 Bus
Stand
Kuril
Gulshan 1
Bus stand
Market SkimmingPrice

11. iii. Promotion
As to promote our smart bus service, we will initially formulate “Social Media
Marketing”.
We have planned to start by Facebook by demonstrating smart bus services and how does it work.
 Uploading videos on Facebook page-On how does our app
work? How smart punch system and smart stoppage system
work?
 Boosting posts
 Analyze posts performance
 Interpretation
a. Discounts and coupons:
Passengerswillgetdiscountsandcouponsbyusing
promo codes on app. SMS Marketing: Bulk SMS
whowill installthe appand getupdatesonweekly
basis.
b. Campaigns:
Campaignswill be promotedeverywhere. For
example,
a. In publicplaces
b. Social media
The promotional campaignmessage will be-
Mirpur1 bus
stand
Mirpur 2
Shopping
complex
Mirpur 10 Fire
service
Mirpur 11.5
KFC
Purobi Hall
Mirpur 12
filling station
Kalshi
Bashundhara
Gulshan
“Smart bus for smart citizen”

12. iv. Market segmentation
5. Financial Plan
Pro Forma Income Statement:
 We assume our monthly revenue from our 6 busses will
be
14,17,500 for the year of 2018. It will increase to 19,44,000 and 24,30,000 in 2019 and
2020 respectively.
 Our cost of goods sold will be 781200 per month.
 A salaries expense is 240000 per month.
 Rent expenses will be 20000 taka per month.
 We assume that our utility expenses will be 40% of our rent expense.
 Advertising expense will be 200000 for the year of 2018.
 Other expense will be 5000 per month.
 Income taxes will 25% of operating profit.
i. Pro Forma Cash Flow:
 We assume to receive 100% of our revenue on cash.
 We assume to incur 100% of COGS on cash.
 We assume to incur 100% of rent expense on cash.
 We assume to incur 80% of advertisement expanse on cash.
 Other expenses will be incurred by 100% cash.
ii. Pro Forma Balance Sheet:
 We estimated our total investment capital will be 1500000 taka.
 We estimate our depreciation rate to be 10%
Segmentation
Geographic Mirpur-Gulshan
Demographic Age: 15-70, both Male & Female
Income BDT. 10,000 or more
Social Class Middle-Higher Class
Profession Students, officials