Katherine Vieira Business Systems Analysis and Design: Milestone one Brick-and-mortar is a small business that specializes in designer clothing, shoes and handbags. We offer our customers discounted prices on all accessories and clothes. We have employed two fulltime employees who work from Monday to Friday ten hours a day. We have also employed three part time employees who work on weekends for six hours. We own a basic website which has a list of products (trousers, skirts, shirts, suits, handbags, dresses, and scarves) which customers can purchase from us. The owner of the business wants to major on generating new revenue from e commerce. E commerce is transacting business through the Internet. The business will need to introduce new technology in order to manage to generate e commerce revenue. Generating revenue through e commerce will be a challenge because new technology must be integrated into the business. For this to be possible I have decided to choose mobile commerce and intelligent systems. Mobile commerce is where customers will use hand held phones to enable them to purchase items from our business easily through wireless Internet. Intelligent systems are a machine, which has Internet access and analyses data and communicates with numerous systems. These help to analyses an organizations data, processing and reporting. To be able to generate revenue efficiently, modern technology must be used to reach customers and collect data on various products. Business requirements This business needs revenue arising from e commerce. To achieve this, the owner must be willing to upgrade and integrate new technology. The owner must be willing to start a new modern website so as to market the product and enable the customers to order items online. The website should also feature a payment section for clients to pay for goods. As mentioned above, mobile commerce must be started immediately. The company should plan how a mobile based website or application will be developed to enable clients to order all our products online. The website or app must contain a field where customers can both order products and pay for them. Mobile commerce is effective because mobile phones are portable, easy to use and most people own them. Mobile phones also use wireless Internet hence customers can order products from any geographical location and pay for them online. This will increase sales and profits because customers will be able to access our products and pay for them easily. Mobile commerce will be capable of reaching a lot of people hence popularize our products and successfully increase sales. Business intelligent systems are a crucial part in business that will enable us to generate income. Business intelligent systems collect and analyses data giving you a prediction of market, weather changes or changes of other business parameters you feed it. ...

1. Katherine Vieira
Business Systems Analysis and Design: Milestone one

2. Brick-and-mortar is a small business that specializes in designer
clothing, shoes and handbags. We offer our customers
discounted prices on all accessories and clothes. We have
employed two fulltime employees who work from Monday to
Friday ten hours a day. We have also employed three part time
employees who work on weekends for six hours. We own a
basic website which has a list of products (trousers, skirts,
shirts, suits, handbags, dresses, and scarves) which customers
can purchase from us.
The owner of the business wants to major on generating
new revenue from e commerce. E commerce is transacting
business through the Internet. The business will need to
introduce new technology in order to manage to generate e
commerce revenue. Generating revenue through e commerce
will be a challenge because new technology must be integrated
into the business. For this to be possible I have decided to
choose mobile commerce and intelligent systems.
Mobile commerce is where customers will use hand held
phones to enable them to purchase items from our business
easily through wireless Internet.
Intelligent systems are a machine, which has Internet access and
analyses data and communicates with numerous systems. These
help to analyses an organizations data, processing and
reporting. To be able to generate revenue efficiently, modern

3. technology must be used to reach customers and collect data on
various products.
Business requirements
This business needs revenue arising from e commerce. To
achieve this, the owner must be willing to upgrade and integrate
new technology. The owner must be willing to start a new
modern website so as to market the product and enable the
customers to order items online. The website should also feature
a payment section for clients to pay for goods.
As mentioned above, mobile commerce must be started
immediately. The company should plan how a mobile based
website or application will be developed to enable clients to
order all our products online. The website or app must contain a
field where customers can both order products and pay for them.
Mobile commerce is effective because mobile phones are
portable, easy to use and most people own them. Mobile phones
also use wireless Internet hence customers can order products
from any geographical location and pay for them online. This
will increase sales and profits because customers will be able to
access our products and pay for them easily. Mobile commerce
will be capable of reaching a lot of people hence popularize our
products and successfully increase sales.
Business intelligent systems are a crucial part in
business that will enable us to generate income. Business
intelligent systems collect and analyses data giving you a
prediction of market, weather changes or changes of other
business parameters you feed it.
Market predictions may increase sales. In case our
business predicts that the market for clothes will increase after
sometime, we may increase our stock to need the needs of the
market hence enable us to make higher sales. If business
intelligent systems give us the correct predictions in market
changes, it will enable us to prepare ourselves and make great
sales.
These new technologies mentioned above will help us

4. increase sales, attract more customers and popularize our
products to as many people as possible. This will eventually
lead to increased e commerce revenue.
Competitors and technology
Below are two technologies (mobile commerce and intelligence
systems) are being used by our competitors to increase sales
among other thing. An example of these companies is Bluefly
and Zappos.
1. Bluefly
Bluefly is a company that deals in designer clothes just like us.
The company uses intelligent systems to predict markets and
weather changes in the future. A few years ago it predicted the
weather change. Their systems predicted that the weather would
be really cold after some moths. They stocked with warm and
heavy clothes and when the cold came, as other companies ran
out of warm clothes, they had plenty of them and they made
massive sales. This technology really helped the company in
making sales and profits than all other companies venturing in
the same areas.
2. Zappos
Zappos is a company dealing with clothes and women wear.
It majorly uses mobile commerce to transact all of its business
including marketing, sales, deliveries and payments.
Zappos website contains all of its products, the prices and a
payment feature that allows users to pay for goods online. Last
year, Zappos made the more sales than any other company
through mobile commerce. They gained so much popularity
from advertising their products in their mobile-based
application. This technology is benefiting Zappos through
creation of sales and markets all over the world. Mobile
commerce is easy to use hence a lot of people prefer it.
If our business adopts these new technologies we will be able
to make large sales and generate significant profits. We will
also be able to market our products worldwide and make easy
the process of purchasing goods through mobile commerce. This
will be a great step towards generating e commerce revenue.

5. Sources:
Siau, K., & Shen, Z. (2003). Building customer trust in mobile
commerce. Communications of the ACM, 46(4), 91-94.
Barnes, S. J. (2002). The mobile commerce value chain:
analysis and future developments. International journal of
information management, 22(2), 91-108.
Goonatilake, S., & Khebbal, S. (1994). Intelligent hybrid
systems. John Wiley & Sons, Inc..
Zilberstein, S. (1996). Using anytime algorithms in intelligent
systems. AI magazine, 17(3), 73.
I. Introduction: In this section, you will briefly introduce the
small business from the case scenario, and the problem that it is
trying to solve.
A. Clearly state the problem that the business owner is seeking

6. to solve. Be sure to address the question of what your business
ultimately wants to
do.
B. Identify and briefly describe the two technologies from the
list provided that you will research in your business systems
analysis.
II. Business Requirements: In this section, you will determine
what the business requirements are to solve the stated problem,
and establish the criteria
that will help form your technology recommendations. You will
also articulate why the business owner should undertake the
project of integrating new
technology.
A. Explain the objectives of undertaking this project to
integrate new technology. In others words, what should the
project accomplish, and how
does it support the goal of your business?
B. Provide a project description that explains the purpose of the
project. Be sure to address the following:
i. What does your business need to do to satisfy the objectives?
ii. What are the desired results at the end of the project?
iii. Why is it important for your business owner to consider
implementing new technology?
C. State the key technological requirements that will be
required of any new technology in order to effectively solve
your business’s problem. In
other words, what specifically does the technology need to be
capable of doing? (These are the technology requirements in the

7. decision matrix.)
III. Competitors and Technology: In this section, you will
describe two competing companies that operate in the same
industry as your business. You will
also explain how a company uses the two technologies that you
are investigating to determine if the technology may be
appropriate for your business to
use. Remember that a list of competing companies was provided
to you in the final project case scenario.
A. Technology One: Select one company in the same industry as
your own that uses this technology. Briefly describe what that
company does and
how it uses this technology to support its business in general.
Include specific examples.
B. Technology Two: Select one company in the same industry
as your own that uses this technology. Briefly describe what
that company does and
how it uses this technology to support its business in general.
Include specific examples.
C. Referring to what you learned in your research on the
companies above, explain one specific way in which one of the
companies is benefitting
from technology, and describe the potential benefit to your
business if you were to adopt the same approach.
IT 210: Business Systems Analysis
IT 210: Business Systems Analysis12
[This is an APA-formatted template for the final project: Please
be sure to remove ALL of the example content from this
document prior to submission, as it is only there to help and
provide examples. Example content is highlighted and

8. surrounded with brackets within the document.]
Contents
Introduction5
Problem Statement5
Two Technologies5
Business Requirements5
Objectives5
Project Description5
Key Technology Requirements6
Competitors and Technology6
Technology One [Replace heading with the technology selected
(e.g., Social Media)]6
Technology Two [Replace heading with the technology selected
(e.g., Social Media)]6
Technology
Solution
s7
Technology One7
Technology Two7
Recommendations8
Technology