Mitcon Consultancy & Engineering Services Ltd., founded in 1982, offers a wide array of consultancy services in energy generation and environmental engineering, while IESS India Pvt. Ltd., formed in 2007, focuses on certified fitness training and gym management. A joint venture between the two has led to the development of fitness courses, with a concerted marketing strategy aimed at expanding reach to gyms and potential clients. Key recommendations include enhancing online presence, improving social media engagement, and ongoing collaborations with fitness associations.

1. @ MITCON-IESS
Nitesh Jaiswal
304128

2. Guide
Internal External
 Prof. Dr. Vishram Rajhans  Mr. Rupesh Ankolekar

3. Introduction
 Mitcon consultancy & engineering services ltd. is
registered under Companies Act, 1956. An ISO 9001:2008
Certified company, it’s promoted in 1982 by ICICI, SIDBI,
IFCI, SICOM, MIDC, MSSIDC and Banks with registered
office at Pune.
 MITCON has been providing consultancy in Power
generation viz. Wind, Solar, Small hydro, Biomass, Bagasse,
Coal, Co-Generation besides consultancy in Carbon
Credit, ”Entrepreneurship training”, Energy Conservation,
Industrial Infrastructure, Environment Engineering, Food
Processing, Sugar, Textiles, Chemicals, Market Research
etc.

5. IESS India Pvt. Ltd.
 IESS India is a Pune based company formed in 2007 by
Mr. Rupesh Ankolekar. IESS stands for institute of
exercise & sports science, it was formed with an aim to
provide certified fitness training course and to
takeover the management of health clubs.
 IESS has been providing certified trainers to various
health clubs in pune such as symbiosis, world gym. It
is also managing Orion gym since 2009.
 It entered into a joint venture with MITCON in 2009 to
provide certified training course.

6. What Does IESS provide?
 Placement Tie-up with 250+ Gyms in Pune
 Lifetime Validity for Certificate
 Certified & Experienced Faculties (Physiotherapist/ Dietitian, Yoga
Expert/ CPR Expert/Soft Skills Trainers)
 Case Study based Training
 MITCON certificate is valid across India, Loan proposals are given
preferences if MITCON certification is present
 Yogasanas, Pranayam, Meditation
 Introduction to new exercise forms e.g Taebo, Taichi, Zumba, Bosu
Ball etc
 Theory + Practical Manual + Exercise CD’s
 Communication & Interview Handling Skills Lectures

7. OBJECTIVE
 Deciding marketing strategies to promote training
courses
 To promote the course from the entire available
channel and medium (Online & ofline)
 To ensure it reaches to atleast 500 target customer on
line & 50 health clubs in two months

8. Project Description
 My role in this two months was to work upon the
marketing strategies to promote the training courses
 To have a presence on web
 To create awareness among the target customer about
the course and institution
 To understand the strategies of its competitor

9. Research Methodology

10. Steps Taken
 Creating A page on Face book
 Planned to conduct event in health clubs
 Collecting the data of the health clubs
 Tie-up with the health club
 Association With the Associations
 Writing Blog
 Videos on you tube
 Designing Posture for the courses

19. Research Methodology
 Primary Data Collected - the data of around 250 health
clubs
 Approached around 70 trainers and 300 target
customers by conducting events in 50 gym
 Went on to all the gyms in person and made a data
base
 Initially took the information from just dial website

22. Task Performed
 New Tie-up with the gym for placements
 Collaboration with the Sports association for
continues engagement
 Handled the admission queries
 Prepared an eBook on health & fitness
 Worked on the course manual

23. Advertising
 Worked on the course manual
 Collected the data of Nutrition manufacture and
dealers
 Collected the data of sports manufacture & Sports
shop for advertising on manual
 Handled advertising for course manual

24. Limitations
 There were many members in the gym and there was
no sure shot way to reach exactly to the target
customer
 Time period was short so it was not able to reach all
the gym
 Health club industry is not organized apart from few
big chains
 Neither members nor gym owners are aware regarding
the need of having trained trainers.

25. Recommendation
 Should work to improve the face book page
 Should have website
 Should be more active online by various ways such as
blog
 Should be associated with a chain of gym
 Should continue to conduct events in association with
fitness associations of pune