The document is a report analyzing the business model of NZ Bus Services, a major public transport operator in New Zealand. It owns over 1,100 buses and transports over 50 million passengers annually. The report provides an overview of the company, including its ownership, partnerships, financial performance in recent years, and the various costs associated with operating its bus network. It also examines ways NZ Bus has adopted electronic business practices and mobile payment technologies like Snapper cards.

1. POSTGRADUATE DIPLOMA IN BUSINESS
APMG 8119: DIGITAL ENTERPRISE – 2012
ASSIGNMENT 2: COMPANY BUSINESS MODEL
ANALYSIS
REPORT PREPARED FOR: NZ BUS SERVICES
ASSOCIATE PROFESSOR: ROBERT DAVIS
ASSIGNMENT PREPARED BY:
GARIMA KASHAP
1403384

2. • Public Transport – Urban
• 10,000 buses
• 19,00 staff
• Infratil Ltd. took over in 2005
• 50 million customers every year
Partners of NZ Bus – NZ Transport Agency , Auckland Transport, Greater Wellington Regional
Council, Northland Regional Council, Bus and Coach Association, Ministry of Transport, ADL
(Alexander Dennis Limited), Snapper
NZ Bus Services- Company Profile

3. 1) Reasons for Buses to take over road
a) More Cars - Expensive Fuel
b) Less Space on roads due to every individual with a car
Therefore, Buses are
a) Low cost
b) Flexible means
c) Environmental Factors
d) Accidental Factors
Better Ways to Urban Mobility

4. Risks in Revenue
Generation
Year to 31 March 2012 2011 2010 2009 2008 •Registration of
Passengers North 38,713,136 36,475,026 34,448,919 39,958,541 36,648,393
vehicle
Passengers South 20,341,102 20,359,263 20,090,368 20,018,724 19,723,961
•Certificate of
Bus distance travelled 46.4m 47.4m 47.0m 44.6m 44.6m Authority
(million kms)
Bus numbers 1,102 1,068 1,036 1,072 1,084 •Insurance
Passenger income $127m $117m $107m $130m $119m
Contract income $84m $80m $83m $88m $77m •Competitors
Earnings EBITDAF $46m $40m $29m $40m $39m
•Mechanical
Capital spending $64m $17m $15m $42m $44m
Fig: 1 – Table showing the Financial Summary of the company
Check Up
Revenue analysis of the Company

5. •Online Costs Offline costs –
Recurring Cost – Fixed Costs- Expenses incurred to buy new buses
Domain Name Software Cost Staff salary
Hosting Web Designing Cost Bus Registration and taxation charges
PayPal Commissions Company logo Fuel Charges
Affiliate commission Branding cost Maintenance charges
Newsletter costs Systems cost Expenses on Telephone and internet bills
Online Backup of the (Computer/ laptops) Need to study a lot from the sources like books to
computer data gain knowledge for being competitive in the
business
Cost Analysis

6. Internal Organization Perspective
Process and Relationships
Value created by exchange of roles
and relationships
External Organization Perspective
Customers
Intermediaries
Stakeholders
Suppliers
Value Creation Analysis of the Company

7. Computers; Marketing Friendly
Company’s own Site
Secured money Transaction
Inspiration and Motivation- Staff
Present Activities Effecting Online Purchases
Hop Card in Auckland
Snapper Card in Wellington
Adoption to e-business

8. Snapper Mobile works with five pieces of technology together they are:
The Snapper applet – it performs the payment and transport functions for Snapper mobile. It is used on all other next generation (Java) Snapper cards.
Touch2PaySim – The Snapper applet needs to be securely issued to a physically secure part of your phone. The best place for that is the Touch2PaySIM.
The Touch2Pay SIM is an NFC compatible USIM.
Industry-standard smart phones – In order for Snapper Mobile to operate with fully functionality (Touch2Pay and the Snapper Mobile application), a
smart phone with the following minimum specification is needed:
NFC - to allow the phone to communicate with other contactless devices (Snapper readers, other Snapper cards)
Single Wire Protocol - this allows the Snapper applet, issued to the Touch2Pay SIM to respond to NFC requests for
payments and reload
Open SIM Alliance - the allows the Snapper Mobile Android app to communicate with the Snapper applet on the
Touch2Pay SIM
Gingerbread or Ice Cream Sandwich - these Android operating systems support NFC and are the minimum required
for Snapper Mobile
Snapper payment network - The Snapper payment network supports both native and next generation (Java) based Snapper devices, including Snapper
Mobile. You can use the full range of functionality of the Snapper payment network including all public transport and retail payment terminals. You can
also use the top-up functions including retail and kiosk top-ups, or the Snapper Feeder.
Snapper Server - A number of the functions performed by Snapper Mobile need centralized management. Pass sales, registration, top-ups and transfers
are all managed by the Snapper server which needs your smart phone to connect either via 3G or Wi Fi (Snapper, n. d.)
Adoption to e-business

9. Digital
https://mail.google.com/mail/u/0/?shva=1#inbox/13a049a7b8f6
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Thanks for your precious time

10. Ficurma (n.d.) The Good, the Bad and the Ugly About Charter Bus Service Risks
(reference MDOT, About Chartering a Bus)
Retrieved from http://www.ficurma.org/misc/GOODBADUGLY.pdf
Infratil, (n.d.-a) shareholders Retrieved from http://www.infratil.com/for-investors/shareholder-information/shareholder-faq/
Infratil, (n.d.-b) Retrieved from http://www.infratil.com/our-businesses/public-transport/nz-bus/profile/
Infratil, (n.d.-c) Retrieved from Fig 1 Source: http://www.infratil.com/our-businesses/public-transport/nz-bus/financial-summary/
Snapper, (n.d.) Retrieved from https://www.snapper.co.nz/
Startupdesi (n.d.) How much does it cost to run a website based business? May19, 2010 Chandoo in Money matters Retrieved
fromhttp://startupdesi.com/costs-of-running-web-business/
The NZ Bus, (n.d.–a) about the company Retrieved from http://www.nzbus.co.nz/our-company
The NZ Bus, (n.d.-c) the associate Partners of the company Retrieved from http://www.nzbus.co.nz/our-partners
The NZ Bus, (n.d.-d) the ADL Retrieved from http://www.nzbus.co.nz/ADL
The NZ Bus, (n.d.-e) the Snapper retrieved from http://www.nzbus.co.nz/Snapper
The NZ Bus, (n.d.-b) the history of the company Retrieved from http://www.nzbus.co.nz/our-history
Referencing