Reputation marketing and relationship marketing both aim to build brand loyalty and increase customer lifetime value. Reputation marketing promotes positive reviews and feedback through digital channels to boost sales. Relationship marketing develops strong customer connections by providing personalized information and promoting open communication. While reputation marketing focuses on online reviews, relationship marketing creates emotional attachments by satisfying customer needs. Both are important for business success, with relationship marketing contributing to higher loyalty by developing long-term relationships.

1. Name: Ajbinur Islam
Email: ajbinur.islam12@gmail.com
Reputation marketing vs. relationship marketing. Which is more
important?
Answer:
Reputation marketing highlights and amplifies positive brand content like customer reviews
through traditional and digital marketing channels to boost sales. In short, it’s a strategy to
promote your brand’s existing good reputation.i
Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-
term engagement. It is designed to develop strong connections with customers by providing them
with information directly suited to their needs and interests and by promoting open
communication.ii
Nowadays reputation marketing and relationship marketing both are similarly important.
Reputation marketing mainly focused on digital marketing and online review. Relationship
marketing are focused to build long term relationship with consumer to full fill their actual
needs. A business could not survive with loyal consumer. Objective of relationship marketing
and reputation marketing create brand loyalty to increase Customer life time value.
The chart below shows the most viewed review websites of 2017 according to Alexa:
Review Website Avg. Monthly U.S. Traffic
Google My Business 158.03 million
Facebook 85.57 million
Amazon 85.44 million
Yelp 40.47 million
Trip Advisor 28.27 million
Yellowpages 10.5 million
BBB (Better Business Bureau) 6.15 million
Manta 6.48 million
Angies List 5.44 million
Foursquare 3.67 millioniii

2. According to this chart we can easily understand a large number of customer focused on online
review. In product life cycle Later Majority are depends on word of mouth and review. So
without a strategy for Reputation marketing it is hard survive today’s business. The main
challenge is that in reputation marketing business can face negative review and they must be
ensure this pressure.
In relationship marketing company push all the channel to create customer brand loyalty. It is
important to create an emotional attachment with consumer. In relationship marketing company
create customer life time value to satisfy their needs and apply all the potential channel that
create positive feelings about the brands. Customer satisfaction and retention is important part of
relationship marketing.
Diagram: Elements of Relationship Marketing
In conclusion, relationship marketing and reputation marketing build customer loyalty
differently. However, relationship marketing may contribute to gain higher level of customer
loyalty reason is build long-term relationship. In order to satisfy the customer satisfaction and
maintain customer loyalty relationship marketing focused more. Loyal customers who are
satisfied with the services or goods and recommend to their network circle. This can help to
expand the market by increasing number of customer and customer loyalty provided with
customer satisfaction. Reputation marketing uses different effort to meet the customer
expectation and concern for public review. It create e-satisfaction and e-loyalty. E-loyalty can be
motivate customers can to purchase services or goods. Both are similarly important.

3. References:
i
Sickler, J. (2019). What is Reputation Marketing? (Why Brands Should Be Doing It). [online]
ReputationManagement.com. Available at: https://www.reputationmanagement.com/blog/what-is-reputation-
marketing/ [Accessed 11 Apr. 2019].
ii
Forbes.com. (2019). This Is The Most Important Word When It Comes To Relationship Marketing.
[online] Available at: https://www.forbes.com/sites/marketshare/2013/05/09/this-is-the-most-important-
word-when-it-comes-to-relationship-marketing/#349ead4c69e6 [Accessed 11 Apr. 2019].
iii
"Top Sites in United States - Alexa". www.alexa.com. Retrieved 2017-12-05.