This document discusses 5 ways for businesses to use online tools to drive more sales. It describes: 1) Using online calls to action like free passes or coupons to get customers to engage. 2) Using online and offline advertising through tools like Google AdWords, Facebook targeting, and landing pages. 3) Networking both online and offline through social media, leads groups, and MeetUp. 4) Engaging local customers through topic-specific social groups on platforms like LinkedIn and MeetUp. 5) Reaching customers on the go through location-based tools like Foursquare, offering check-in incentives and deals.
Best selling author John Jantsch explains how to view the various moving parts of online marketing as a total integrated system including content, SEO, email, social media, online advertising, mobile, location, analytics and conversion.
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers!
You can view a full recording of this webinar here http://www.hallme.com/webinars/coming-up-with-good-blog-topics-212.php
Best selling author John Jantsch explains how to view the various moving parts of online marketing as a total integrated system including content, SEO, email, social media, online advertising, mobile, location, analytics and conversion.
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers!
You can view a full recording of this webinar here http://www.hallme.com/webinars/coming-up-with-good-blog-topics-212.php
The role of social media and online communication in developing and growing...CraftsCouncilofIreland
A presentation from the Design & Crafts Council of Ireland on The role of social media and online communication in developing and growing your craft and design enterprise
Still struggling to fill your pipeline with new prospects? Why not show customers the love online? New research suggests consumers have a brighter outlook after engaging in social networking and are more mobile than ever. Does your marketing plan take these two findings into account? If not, join us for some insight, tips and strategies to find new customers during our Small Business Marketing 101 webinar. We’ll provide the latest findings and break down what that means for the small business marketer. We’ll provide some actual examples and ideas you can use.
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Blog Marketing and Advertising as a BusinessJanette Toral
This is an overview on "blog marketing and advertising as a business". This presentation was made by Janette Toral in a webinar last October 22, 2010 to also answer questions from prospective participants of the Ateneo-DigitalFilipino Blog Entrepreneur Program (http://bit.ly/blogentrep)
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.
Katie Laird and Erica Bogdan discuss the hows and whys of good design and social media marketing. Learn tips and tricks to get started creating awesome Twitter backgrounds and Facebook Fanpage images.
The role of social media and online communication in developing and growing...CraftsCouncilofIreland
A presentation from the Design & Crafts Council of Ireland on The role of social media and online communication in developing and growing your craft and design enterprise
Still struggling to fill your pipeline with new prospects? Why not show customers the love online? New research suggests consumers have a brighter outlook after engaging in social networking and are more mobile than ever. Does your marketing plan take these two findings into account? If not, join us for some insight, tips and strategies to find new customers during our Small Business Marketing 101 webinar. We’ll provide the latest findings and break down what that means for the small business marketer. We’ll provide some actual examples and ideas you can use.
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Blog Marketing and Advertising as a BusinessJanette Toral
This is an overview on "blog marketing and advertising as a business". This presentation was made by Janette Toral in a webinar last October 22, 2010 to also answer questions from prospective participants of the Ateneo-DigitalFilipino Blog Entrepreneur Program (http://bit.ly/blogentrep)
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.
Katie Laird and Erica Bogdan discuss the hows and whys of good design and social media marketing. Learn tips and tricks to get started creating awesome Twitter backgrounds and Facebook Fanpage images.
Gabriele and Shettle developing contextually relevant esp curricula tesol ...dshettle
The presenters will discuss their personal experience of developing ESP programs at Indiana University, focusing on how the development process lead to contextually relevant academic curriculum and materials. Advice will be given on how other teachers can develop ESP curricula.
5 ways to use online tools to drive offline sales. Small Business Week presentation by John Jantsch that promotes the use of online tools to create engagement and sales offline.
REALTOR Social Media and Technology Resources 2011Doug Devitre
Here are some REALTOR Social Media and Technology Resources compiled from past presentations, new statistics, and tools you can implement in your real estate business.
Harnessing Digital Communities to Find Buyers Ready to Buy and Drive AwarenessSAP Ariba
Companies of all sizes are building awareness, generating leads and strengthening customer relationships by engaging in digital communities and social and business networks. Marketing and selling via Networks complements “traditional” selling, but online marketing strategies and tactics are constantly evolving, so don’t be left behind. Join this session to learn best practices that will help you connect directly with customers and prospects. This industry expert will show you how to go beyond the traditional channels of marketing, communications, and advertising to build on existing relationships and create new ones.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Jodell Raymond of Black Cat Plus describes her experience in e-commerce retailing and social media and provides retailers with insight as to how to balance it all.
10 Steps to Success with Alternative TrafficJoe Youngblood
Google's Panda and Penguin algorithms have shaken the foundations of SEO and the roots of business which for the past several years had been ok with Google being the largest source of their online traffic. After the updates many webmasters and companies began searching for an answer to why, why they didn't have other ways to drive internet users to their website.
Power Prospecting and Renewing International Real Estate Referrals Using Soci...Doug Devitre
One of the most powerful tools for connecting with prospects from other countries can be social media! Find prospects, clients, past connections and referral opportunities on the web using the power of social media. Create profiles that build your authority in your niche, script dialogues on common conversations online and craft an online community of raving fans using common social networks such as LinkedIn, Facebook, Twitter, and YouTube. Explode your communication on to other blogs and websites using RSS, status updates, and widgets. Dominate the online discussion boards while spending no money and limited time.
This presentation will benefit members of the CIPS (Certified International Property Specialist) designees who are also member of the National Association of REALTORS.
Review of the key principles for making you business more refer-able and an overview on creating a referral marketing system so that you business markets itself.
Presentation at Loriman Social Media Seminar on Automated Marketing Software Solutions. Features to look for, Solutions and Pricing. It is an overview of the landscape for software to power marketing, lead generation and sales.
Small Business University Workshop - How to Create a Total Online Presence Wh...Brad Tornberg
Small Business University Workshop - How to Create a Total Online Presence When You Really Don’t Have the Time is about marketing strategy, the marketing hourglass, and tips and tricks for optimizing on line content, landing pages, on line to go off line, and other ways to get businesses to know, like and trust you so they try your product or service, buy it and repeat the process and refer others.
1. 5 Ways to Use Online Tools to
Drive More Sales
@ducttape
2. Some telling facts
• ROBO is real (Comscore)
• Search for local business info online
before venturing out
– 81% of the 18-34 year-old age bracket
– 69% of the 35-59 year-old age bracket
@ducttape
3. Some telling facts
• 44% of online consumers said that one of
the most important features a website
could add is the ability to speak with
someone in the middle of their online
research.
@ducttape
4. And, some more fun facts
• Where consumers go first when
searching for a local business: (Comscore)
– 33% Search Engines
– 23% Print Yellow Pages
– 22% Internet Yellow Pages
– 13% Local Sites
– 9% Other (i.e. mobile, social)
@ducttape