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Hotel Business Plan
- 1. Second Home A foodthat lengthens life
- 2. Second Home A foodthat lengthens life 2
- 3. ABOUT US Our restaurantoffers you a wide selection of Chinese, Pakistani and Thai and in particular we offer a large selection of food for Diabetic & Hypertensive people, which is a rarity in town. We providing live music, WI- FI access, mobile charging facility, table bells, toys for children to play and many others 03
- 4. Vision Statement • Tobe recognized as the premier family restaurant providing a homely environment with a wide range of quality food and activities for persons of all ages. 04
- 5. Mission Statement • Toprovide a friendly and inclusive environment with quality facilities, services and activities that will attract and retain customers in a fiscally responsible manner. 05
- 6. GOALS 06 To provide healthyfood keeping in mind the interests of people. Provide a friendly, inclusive and inviting environment. Ensure quality facilities and services. Provide a first rate dining experience. Ensure a financially sound operation. Continuously improve everything we do.
- 7. Organizational Chart 7 Owner Assistant Manager PositionStaff Shift Manager waiter Hosts Busser Kitchen Manager Position Staff Executive Chefs Junior cooks DishWasher Pantry (Warehouse) Human Resource Manager Recruiting Selecting Hiring Marketing Manager Food and Beverage Manager General Manager
- 8. Performance Key Metrics Clients Orders Gross Revenue Net Revenue 201810 100 $ 10,000 $ 7,000 2017 20 200 $ 20,000 $ 16,000 2016 30 300 $ 30,000 $ 25,000 2015 40 400 $ 40,000 $ 30,000 2014 50 500 $ 50,000 $ 40,000 Revenue by Year $0 $10,000 $20,000 $30,000 $40,000 $50,000 20XX 20XX 20XX 20XX 20XX 8
- 9. Competitors International and Local •MC Donald’s • KFC • Hardees • Domino • SUB Way • Pizza Hut Local • SAM’S • Sariyar’s • Apple 9 • Stone ove • Fork N Knife 9 International
- 10. Menu We offer differentvariety of food which is for all All range of Chinese food Pakistani food All range of Pakistani food Beverages Dessert (Sugar added + Sugar free) Thai food All range of Thai food Special Food Food for diabetic penitents Food for Hypertensive patients 01 0 Chinese food
- 11. SWOT Analysis Second Home SecondHome Second Home Second Home 11 Strengths Qualified Team Good Location Wide Menu Well Qualified Chef/Staff Fresh Food Innovation Opportunities Suitable price for everyone Differentiation in Food Choice Open Hours Healthy Food Weaknesses New/Unknown Restaurant Threats Big Competition No Trust From Customers
- 12. Innovations Providing a varietyof menu for normal & especially for Diabetic & Hypertensive people. Live music. Free cold drink or 500ml mineral water facility on purchase of above Rs. 300. Play area for children. Gaming facility. Our own App available at Play Store. 12
- 13. Yellow color boostup the appetite 13 Researchers are actually in agreement that warm color like red and yellow increase hunger
- 14. Food Truck 14 Food truck enablesyou to dish out your food to folks you might never normally come in contact with.
- 15. Live Kitchen 15 Live kitchenis the engagement between chefs and guests
- 16. Mobile Charging Facility 16 Wewill provide mobile charging facility to guests
- 17. Special Menu forDiabetic patients 17 A special menu we provide for diabetic patients which may not affect on their glucose level in blood. e.g. Sugar free ice cream, soft drink, and other foods.
- 18. Special Menu forHypertensive patients 18 We provide a list of food that may not affect on systolic and diastolic blood pressure e.g. fish, poultry, nuts and low fat dairy food
- 19. Ring System tocall waiter 19 We provide a ring system to call a waiter in this way guests will not face trouble and it provide a peaceful environment
- 20. Win the gamewin the deal 20 People will play the game on big screen outside the restaurant and winner can get a deal
- 21. Smoking Area 21 We offera smoking room for smokers, They are welcome to our restaurant.
- 22. MOBILE APP OFSecond Home Online order People can make an order by visiting our mobile app which is available on play store and app store easily Take away We offer free home delivery if customer want to eat at home. 22
- 23. How to fillgaps 23 Ask yourself the following questions: Do you offer a healthy appetizer, sandwich, salad? Do you offer sugar-free food? Do you offer food for hypertensive patients? If any employee is missed then what to do? Do you offer vegetarian menu items? If deliveryman is on leave then what to do? Make Strategy Implementation on strategy Always ready to help Shifting of staff Communication with customer Good listing Feedback box
- 24. Team Skills 24 • Alwaysbe ready to help • Commitment • Active Listening • Critical Thinking • Group Decision Making • Interpreting • Nonverbal Communication • Questioning • Receive Feedback
- 25. Marketing Mix 25 Second homemarketing mix Second home effectiveness in implementing its marketing mix contributes to the leading performance of its brand and business in the international fast food restaurant industry. Strategic management considers how the 4Ps relate with the approaches of competitors like Burger King, Wendy’s, Dunkin’ Donuts, and Subway, as well as other firms in the food and beverage industry, such as Starbucks Coffee Company.
- 26. Product 26 Chicken and fish Salads Snacksand sides Beverages Desserts and shakes Diet drinks Over spicy burger Diabetic patient deals
- 27. Price 27 Very cheap price Suitableprices Bundle price strategy Deal offer prices
- 28.
- 29. Promotion 29 Advertising Fast food deals Midnightdeals Buy one get one free Food Truck Big Screen
- 30. Basic Functions ofHRM 30 Staffing Training & Development Motivation Maintenance
- 31. Contingency plan forrestaurant 31 1*The more a food business is prepared to handle And respond to an unplanned events ,the more likely our restaurants business is to Recover from the crisis .To effectively prepare for an unplanned events ,our business Should at minimum document and implement following : Nominate the crisis team Identify and access business risk Test the plan 2*Effect on budget 3*Major accident 4*overcrowding 5*What to do if there is lack of food then how that affect your restaurant
- 32. THANK YOU! Second Home Thanksto Sir Abdul Sattar Thanks to whole class. A food that lengthens life