This document provides information about "Second Home", a restaurant that offers a wide selection of international cuisines with a focus on options for diabetic and hypertensive customers. The restaurant aims to provide a friendly environment and quality food and services. It has detailed menus, marketing strategies, and contingency plans to address issues like staffing shortages or major accidents. The organization charts, financial reports, and innovation sections provide additional details about how the restaurant is managed and developed new services for customers.

1. Second Home
A food that lengthens life

2. Second Home
A food that lengthens life
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3. ABOUT US
Our restaurant offers you a wide
selection of Chinese, Pakistani and
Thai and in particular we offer a large
selection of food for Diabetic &
Hypertensive people, which is a rarity
in town. We providing live music, WI-
FI access, mobile charging facility,
table bells, toys for children to play
and many others
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4. Vision Statement
• To be recognized as the premier family
restaurant providing a homely environment
with a wide range of quality food and
activities for persons of all ages.
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5. Mission Statement
• To provide a friendly and inclusive
environment with quality facilities, services
and activities that will attract and retain
customers in a fiscally responsible manner.
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6. GOALS
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To provide healthy food keeping in mind the interests of people.
Provide a friendly, inclusive and inviting environment.
Ensure quality facilities and services.
Provide a first rate dining experience.
Ensure a financially sound operation.
Continuously improve everything we do.

7. Organizational Chart
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Owner
Assistant Manager
Position Staff
Shift Manager
waiter
Hosts
Busser
Kitchen Manager
Position Staff
Executive Chefs
Junior cooks
DishWasher
Pantry (Warehouse)
Human Resource
Manager
Recruiting
Selecting
Hiring
Marketing
Manager
Food and Beverage
Manager
General Manager

8. Performance
Key Metrics
Clients Orders
Gross
Revenue
Net
Revenue
2018 10 100 $ 10,000 $ 7,000
2017 20 200 $ 20,000 $ 16,000
2016 30 300 $ 30,000 $ 25,000
2015 40 400 $ 40,000 $ 30,000
2014 50 500 $ 50,000 $ 40,000
Revenue by Year
$0
$10,000
$20,000
$30,000
$40,000
$50,000
20XX 20XX 20XX 20XX 20XX
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9. Competitors
International and Local
• MC Donald’s
• KFC
• Hardees
• Domino
• SUB Way
• Pizza Hut
Local
• SAM’S
• Sariyar’s
• Apple 9
• Stone ove
• Fork N Knife
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International

10. Menu
We offer different variety of food which is for all
All range of Chinese food
Pakistani food
All range of Pakistani food
Beverages
Dessert (Sugar added + Sugar free)
Thai food
All range of Thai food
Special Food
Food for diabetic penitents
Food for Hypertensive patients
01
0
Chinese food

11. SWOT Analysis
Second Home
Second Home
Second Home Second Home
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Strengths
Qualified Team
Good Location
Wide Menu
Well Qualified Chef/Staff
Fresh Food
Innovation
Opportunities
Suitable price for everyone
Differentiation in Food Choice
Open Hours
Healthy Food
Weaknesses
New/Unknown Restaurant
Threats
Big Competition
No Trust From Customers

12. Innovations
Providing a variety of menu for normal &
especially for Diabetic & Hypertensive
people.
Live music.
Free cold drink or 500ml mineral water
facility on purchase of above Rs. 300.
Play area for children.
Gaming facility.
Our own App available at Play Store.
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13. Yellow color boost up the appetite
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Researchers are actually
in agreement that warm
color like red and yellow
increase hunger

14. Food Truck
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Food truck
enables you to
dish out your
food to folks you
might never
normally come in
contact with.

15. Live Kitchen
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Live kitchen is the
engagement
between chefs and
guests

16. Mobile Charging Facility
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We will provide
mobile charging
facility to guests

17. Special Menu for Diabetic patients
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A special menu we provide
for diabetic patients which
may not affect on their
glucose level in blood.
e.g. Sugar free ice cream,
soft drink, and other foods.

18. Special Menu for Hypertensive patients
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We provide a list of food
that may not affect on
systolic and diastolic blood
pressure
e.g. fish, poultry, nuts and
low fat dairy food

19. Ring System to call waiter
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We provide a ring
system to call a waiter
in this way guests will
not face trouble and it
provide a peaceful
environment

20. Win the game win the deal
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People will play
the game on big
screen outside the
restaurant and
winner can get a
deal

21. Smoking Area
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We offer a
smoking room
for smokers,
They are
welcome to our
restaurant.

22. MOBILE APP OF Second Home
Online order
People can make an
order by visiting our
mobile app which is
available on play store
and app store easily
Take away
We offer free home
delivery if customer want
to eat at home.
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23. How to fill gaps
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Ask yourself the following questions:
Do you offer a healthy appetizer, sandwich, salad?
Do you offer sugar-free food?
Do you offer food for hypertensive patients?
If any employee is missed then what to do?
Do you offer vegetarian menu items?
If deliveryman is on leave then what to do?
Make Strategy
Implementation on strategy
Always ready to help
Shifting of staff
Communication with customer
Good listing
Feedback box

24. Team Skills
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• Always be ready to help
• Commitment
• Active Listening
• Critical Thinking
• Group Decision Making
• Interpreting
• Nonverbal Communication
• Questioning
• Receive Feedback

25. Marketing Mix
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Second home marketing mix
Second home effectiveness in implementing its marketing mix
contributes to the leading performance of its brand and business in
the international fast food restaurant industry. Strategic
management considers how the 4Ps relate with the approaches of
competitors like Burger King, Wendy’s, Dunkin’ Donuts, and
Subway, as well as other firms in the food and beverage industry,
such as Starbucks Coffee Company.

26. Product
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Chicken and fish
Salads
Snacks and sides
Beverages
Desserts and shakes
Diet drinks
Over spicy burger
Diabetic patient deals

27. Price
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Very cheap price
Suitable prices
Bundle price strategy
Deal offer prices

28. Place
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Restaurant place
Food truck
Food mobiles

29. Promotion
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Advertising
Fast food deals
Midnight deals
Buy one get one free
Food Truck
Big Screen

30. Basic Functions of HRM
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Staffing
Training &
Development
Motivation
Maintenance

31. Contingency plan for restaurant
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1*The more a food business is prepared to handle
And respond to an unplanned events ,the more
likely our restaurants business is to
Recover from the crisis .To effectively prepare for an
unplanned events ,our business
Should at minimum document and implement
following :
Nominate the crisis team
Identify and access business risk
Test the plan
2*Effect on budget
3*Major accident
4*overcrowding
5*What to do if there is lack of food then how that
affect your restaurant

32. THANK YOU!
Second Home
Thanks to Sir Abdul Sattar
Thanks to whole class.
A food that lengthens life