The document discusses how new digital marketing tools have leveled the playing field for small businesses by providing sophisticated yet affordable tactics like email marketing, websites, and online research. While these tools provide opportunities, small businesses still need expertise to develop the right marketing solutions. The article then proposes a new model for delivering smart marketing recommendations and assistance to small businesses at an efficient cost.

1. The new golden age of
small business marketing
(How technology is leveling the
playing field for small business)
©2010 JumperCable Marketing™ | www.JumperCableMarketing.comJune 2010

2. First the facts.
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3. Most small businesses are under-marketed
1. A great location, a
Yellow Pages ad and
loyal customers are
no longer enough.
2. Traditional marketing
tactics are less and less
effective while getting
more expensive.
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4. Weak economy hits small business the hardest
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5. Squeezed by the big guys
Pricing pressure, bigger budgets, more expertise, the
latest tools (true for retail, services and B-to-B)
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6. Observation
Itʼs a brutal time to be
a small business.
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7. Now for the good news.
A marketing windfall for
small business.
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8. 1. New digital tools = sophisticated tactics
Just a few of the new affordable tools
Powerful email marketing
Easy, affordable websites
Do your own online market
research
Keep track of customers and
prospects while automating key
marketing tasks
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9. 2. Amazing value in execution
craigslist
Access an eager, talented, global market
for getting communications created,
produced or placed.
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10. 3. The gift of search
Connect with your prospect for pennies . . . or less.
Organic or paid, connecting with your
prospect has never been easier or cheaper.
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11. 4. Sail with the social media wind at your back
Social media helps extraordinary businesses prosper
Enable your enthusiasts to endorse
and evangelize while demonstrating
what makes you special.
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12. The small business marketing
windfall
Assembling an incredibly powerful,
state-of-the-art marketing program
is now within the means of most
small businesses.
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13. What’s holding everyone back?
• Business owners donʼt have
time to learn latest tools and
approaches
• Traditional agencies are too
expensive, biased or ill equipped
• Freelancers and boutiques lack
perspective and expertise (focus
on their specialty)
• Digital shops often donʼt “get”
marketing
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14. Ironically . . .
• The means to reach
prospects Never more affordable
• The cost of execution
Whatʼs missing is the expertise to connect the
small business owner with the right overall
solution for their situation.
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15. A new model for delivering smart marketing
1. Evaluate a companyʼs
marketing situation
2. Deliver a comprehensive
marketing recommendation
3. Show business owner
how it works and how to
assemble their program
4. Available to assist and
guide if needed
5. Efficient business model
keeps costs low
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16. Learn more about
taking advantage of the small business
marketing windfall today.
www.JumperCableMarketing.com