Hats
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The document discusses different "hats" related to starting and running a business: - The Product Hat is for defining, ideating, and prototyping product concepts using design thinking. - The Sales Hat is for processes like attracting, onboarding, engaging, and retaining customers. - The Marketing Hat is for thinking about lead generation and staying connected to customers through digital content. - The Finance Hat is arguably best learned on the job, as everything impacts the operating model, and the goal is to achieve a sustainable customer acquisition cost.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
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13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
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17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsBest practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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-- June 2024 is National Volunteer Month --
Check out our June display of books on voluntary organisations
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Hats
- 1. •The Product Hat: When starting your business, you have a vision. Thriving entrepreneurs use Design Thinking to shape their vision. With, Stanford's Design Thinking Bootleg, your product concept template is in check. Remember, when thinking about Defining, Ideating, or Prototyping, your wearing your Product Hat. Sellarketing.com | Sellarketing © Product Marketing
- 2. Sellarketing.com | Sellarketing © •The Sales Hat: At the core of every Sales Enablement program is process. Your Sales Hat is on when you are considering how you will Attract, Onboard, Engage, and Retain prospects in the customer journey. If you are looking for recommendations on a good Sales Hat, I love Salesforce's customer experience map, and wear it often.
- 3. Sellarketing.com | Sellarketing © •The Marketing Hat: Yes, when you are thinking about Marketing Accepted Leads (MAL) and Marketing Qualified Leads (MQL), you are wearing your Marketing Hat. Marketing is an art as well and you should tune into Julia Goldfin, CMO of Lego's interview on youtube for some powerful digitally inspired content. At the heart of Lego's customer journey is a child's desire to learn. Knowing this helped Lego launch several lego stories like "Lego Paris". In Julia's latest interview she said, "There isn't a formula, but it is around staying connected." If you are working staying connected with your customer like Lego does with theirs, you will find your way with tools like B2B Marketing.
- 4. Sellarketing.com | Sellarketing © •Finance Hat: Arguably, finance is best learned on the job. Sure, the finance classes I took in grad school shaped my understanding of International Markets. I believe I learned more about finance when my business accounts were in the negative. Everything that happens in your business will ultimately end up in your operating model. Your winning if you can end up at a Customer Acquisition Cost (CAC) within the first few months of operation. Below is fairly common operating model used by Venture Capital firms. BTW, you should never take the finance hat off, as every penny spent on the business is a penny less to you as the owner.