- The document discusses marketing and sales strategies for small and medium businesses.
- It argues that the common approach of increasing spending on past strategies and saying yes to sales reps is often misguided and does not provide an integrated solution.
- It recommends hiring a business development specialist or working with a company like mimosaPLANET to design a customized, integrated marketing and sales system that blends different strategies and metrics for improved results.
Businesses need a new framework to strategically assess how to best grow their business in the new economy. A “roadmap” enables everyone to clearly understand what decisions need to be made, who needs to make them and when.
Marketing Operations (MO) is an emerging discipline with the potential to significantly increase performance and accountability in complex marketing organizations. It leverages a strong front-end infrastructure to reinforce marketing strategy and back-end programs and tactics. This article identifies the characteristics that signal your organization's readiness for MO.
How To Solve Your Marketing Problems Without Breaking The Bank!Carl Cassidy
Interim Marketing and its importance, Marketing, Communications, Part time professional help, Highly qualified professional support on an interim and cost effect basis
Businesses need a new framework to strategically assess how to best grow their business in the new economy. A “roadmap” enables everyone to clearly understand what decisions need to be made, who needs to make them and when.
Marketing Operations (MO) is an emerging discipline with the potential to significantly increase performance and accountability in complex marketing organizations. It leverages a strong front-end infrastructure to reinforce marketing strategy and back-end programs and tactics. This article identifies the characteristics that signal your organization's readiness for MO.
How To Solve Your Marketing Problems Without Breaking The Bank!Carl Cassidy
Interim Marketing and its importance, Marketing, Communications, Part time professional help, Highly qualified professional support on an interim and cost effect basis
Implementing lead management best practices through marketing automation reduces the cost of marketing, fills the sales pipeline faster with better quality leads, and grows revenue
Mastering the Complex Sale: How to Get Paid for the Value you CreatePragmatic Marketing
The commoditization of high-value and complex solutions is causing more products and services to miss market forecasts. It not only frustrates executives, who aren't getting the profitable results they expect, but everyone across the organization feels the pressure.
When you join our February 20 webinar at 1 p.m. EST, you will learn how to turn this frustrating situation into a substantial competitive advantage.
Jeff Thull, CEO and president of Prime Resource Group, will discuss why customers have become immune to value propositions and how the value life cycle is the key to market dominance.
For many large brands item number two or three listed on the company’s Capex sheet says ‘Media’. Therefore, CMOs are constantly battling an imbroglio to demonstrably prove that marketing is an investment not a cost. Given the CMO’s charge is to build revenue and relevance, added value must be demonstrated beyond ROI and for this new normal in marketing there are new rules of engagement:
Why do some products and companies fail, where others succeed? Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, we found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards.
Studies that have examined consumers response to celebrity endorsements in advertising still suggest that this tool is extremely efficient for influencing, at least one of the 3 levels of their relationship with the brand: Awareness(Mind), Connection (Heart) and Behavior (pocket). The studies are conflicting in what is the impact level and whether if really impacts all the 3 but there seems to be no doubt that there is an influence. As a validation of this belief is that companies are increasing their spending and plan to continue doing it.
But, on the other hand, the cost of using this tool are extremelly high and the risks are undeniable.
Therefore, it becomes crucial that organizations are able to manage their portfolio of sponsorship and to measure if they are being sucessfull or not. In other words, organizations want to make smart decisions and need information to support them on that. This is what the paper “Sports Assets Portfolio Management” i’ve presented intends to address. The following slide will provide na overview of what can be found in that paper.
Wil je weten wat winnende sales organisaties onderscheid van de rest? Leer van de grootste sales best-practice study in zijn soort met 21.000 participanten wereldwijd van Miller Heiman.
Implementing lead management best practices through marketing automation reduces the cost of marketing, fills the sales pipeline faster with better quality leads, and grows revenue
Mastering the Complex Sale: How to Get Paid for the Value you CreatePragmatic Marketing
The commoditization of high-value and complex solutions is causing more products and services to miss market forecasts. It not only frustrates executives, who aren't getting the profitable results they expect, but everyone across the organization feels the pressure.
When you join our February 20 webinar at 1 p.m. EST, you will learn how to turn this frustrating situation into a substantial competitive advantage.
Jeff Thull, CEO and president of Prime Resource Group, will discuss why customers have become immune to value propositions and how the value life cycle is the key to market dominance.
For many large brands item number two or three listed on the company’s Capex sheet says ‘Media’. Therefore, CMOs are constantly battling an imbroglio to demonstrably prove that marketing is an investment not a cost. Given the CMO’s charge is to build revenue and relevance, added value must be demonstrated beyond ROI and for this new normal in marketing there are new rules of engagement:
Why do some products and companies fail, where others succeed? Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, we found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards.
Studies that have examined consumers response to celebrity endorsements in advertising still suggest that this tool is extremely efficient for influencing, at least one of the 3 levels of their relationship with the brand: Awareness(Mind), Connection (Heart) and Behavior (pocket). The studies are conflicting in what is the impact level and whether if really impacts all the 3 but there seems to be no doubt that there is an influence. As a validation of this belief is that companies are increasing their spending and plan to continue doing it.
But, on the other hand, the cost of using this tool are extremelly high and the risks are undeniable.
Therefore, it becomes crucial that organizations are able to manage their portfolio of sponsorship and to measure if they are being sucessfull or not. In other words, organizations want to make smart decisions and need information to support them on that. This is what the paper “Sports Assets Portfolio Management” i’ve presented intends to address. The following slide will provide na overview of what can be found in that paper.
Wil je weten wat winnende sales organisaties onderscheid van de rest? Leer van de grootste sales best-practice study in zijn soort met 21.000 participanten wereldwijd van Miller Heiman.
It doesn’t need us to tell you that we are living in unprecedented times. But although the coronavirus pandemic is a new challenge, as marketers we can learn lessons from previous global crises and try to apply them to our current approach. We’ve collated our thoughts on how B2B marketing strategy should change (or not) in the Covid-19 era along with guidance on tone, tactics and more.
Digital marketing solution providers driving the future of marketingMerry D'souza
As digital marketing is fairly an emerging and digital marketing agencies aim to improve the “Digital Marketing Solution providers Driving the Future of Marketing!"As the business landscape is drastically changing, the companies are scrambling to exploit new opportunities.
Fractional marketing: 9 power moves for unprecedented business growthReversed Out Creative
Unlock growth potential with fractional marketing. ReversedOut.com reveals 9 power moves to drive business growth. Expert strategies for success in today's competitive landscape. Level up your marketing game and achieve remarkable results.
Chapter 8 - SECRETS TO BUILDING A WORLD-CLASS BUSINESS THROUGH LEADERSHIP MAR...VINCE FERRARO
Do you dream of winning? Are you In It To Win It? There is an old saying that states:To the victor go the spoils. This saying originated from wars fought in ancient days - and meant that the victor got all the goodies! In today's competitive society, our desires and intentions are to be the best at what we do to win the prize - tangible or intangible. In fact, even the US Army used the slogan Be all that you can be as a motivator for recruits to join and excel.
Tom Hopkins, Author of How To Master The Art Of Selling & states that if you're going to do anything-small or large-why not do it to the best of your ability? Being the 'best' connotes drive, perseverance, leadership, success - factors that are valued by our culture, by which we are judged, and which make us feel good. Where does this take us? Well, we all want to be successful in our endeavors.
The Celebrity Expert® authors in this book have earned 'Blue Ribbons' in their respective fields of endeavor. They have succeeded in attaining their goals. Are you aspiring to be the best in your field? Are you planning to succeed? These Celebrity Experts® have blazed a trail that will show you the way and make it easier for you to succeed. They will show you how to avoid the pitfalls they encountered and, if you take advantage of their experiences, they will coach you to attain your desired goals. Experience suggests that readers of this book will be...In It To Win It.
Is it time to consider Outsource Marketing?Gloss Digital
Have you ever considered outsource marketing and what is exactly is it! Look at outsourced marketing as a full-service marketing department that exists outside your company. If you can't find the time to do everything you should be doing and are looking for ways to streamline your business functions, by outsourcing your marketing you can focus on what you’re good at and your primary job. Outsource Marketing can be an attractive option for many small business, maybe it’s something you should consider for your business?
Below C Level Strategy (a ChangeThis Manifesto by John Spence)Samuli Pahkala
Whereas C- level strategic planning is for people that ‘make’ budgets; below C-level strategic planning is for those of us that are given a budget. Folks at the C-level
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A Primer on Digital Marketing Goals - Challenges Faced by Digital MarketersRazi Salih
The process of implementing a digital marketing campaign for any business is one marked with triumphs and challenges, both unique and common.
Read more: https://www.razisalih.com/a-primer-on-digital-marketing-goals
The DIY Newsroom: a new approach to communicationsSTUART HOWIE
How do make sure you're heard - and not herd - in today's Attention Economy? A DIY Newsroom maximises the return on your communication efforts. You control your message - and you do it from your own resources.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
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https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
Modern Marketing & Sales Insight Report
1. Modern Marketing &
Sales Insight Report
Marketing & Sales Success Solutions for
Small & Medium Business in 2008
mimosaPLANET
TM
+64 9 929 3055 | info@mimosaplanet.com | mimosaPLANET.com
2. Introduction: The Common Philosophy & Simple Solution:
· Increase spending in what we know works from the past (or in others
Most small business owners have a very simple
words, often what has got us to where we are today).
desire. It s hard wired to their personality, it s the
reason they are working for themselves and not
someone else, and it s what makes 10% of the · Say yes more often to sales reps and account excs prospecting for
population tick. The desire to make your own way, selling advertising in directories, magazines, newspapers, and all
to create a lifestyle of your own choice for you and manner of media.
your family, to have the freedom to go on holiday,
to take the day off, to give your kids everything · Implement ideas/strategies that are heard, seen, used or promoted by
they need. business contacts, other businesses, marketing specialists at the top
of this list include (eMail marketing, print newsletters, promotional
products, etc ).
At mimosa we ve linked this desire to our core
business purpose; to help people achieve what
they want. This is embodied in our company For every complex problem there is invariably a simple solution which is
Vision; invariably wrong Lady Mary Wortley Montagu
Freedom of choice for business owners across the Why The Common Philosophy Doesn t Work?
globe, through knowledge and actions
An independent marketing strategy may work really well or it may not work at
In the short term it can be, for the most part, all this is because each supplier (specialist marketing services provider, media
boiled down to one instant desire from 90% of company, advertising agency, or media buying agency) have their own area of
small business owners speciality. This means they can be the best in the world at what it is that they do
but if they do not have a full and deep grasp of how to blend together all the
marketing strategies, sales processes, and customer experiences you and your
The Desired Outcome: business are doing then all the actions that you do will not form a fully
integrated and fluid system that produces magnified results.
Increased Profits, which leads to lifestyle choices
and freedom, i.e. Let s not forget each of these suppliers have their own agenda, and use metrics
that support that agenda;
· A Lifestyle upgrade; (Bigger Home, Bigger
Holiday Home, Better Car, Better Boat, · media companies want to sell advertising space so use audience size as
More Holidays, Kids Education). the all impressive metric, but a potential audience of 500,000 for the
daily newspaper is not a wise metric for business owners who have
· Reduced Working Hours; through a Self become new marketing smart audience size matters little compared
Managed Team or employing a General to number of enquiries received and converted to sales.
Manager.
· Specialist marketing service providers like eMail marketing companies,
· Financial Security; Maximise the Value of graphic designers, copywriters, web designers are all needed by
the Business for Sale. business owners in today s world but each is understandably
interested in promoting their service, so it is left to business owners,
The Simple Answer: CEOs or sometimes Sales Managers, in the lack of having the luxury of
a new marketing smart full time CMO (Chief Marketing Officer)
Increase Marketing & Sales effort and spend, employee as part of the team, to be able to in the first instance to
boosting results, lifting revenue and in turn net know enough to select the best strategies to use and which
profit. professionals to get on board to help. Then the business owner
somehow has to blend all of these independent strategies together to
make sure that the combined effect of many is much greater than the
The Current Environment:
single effect of one. All too often business owners simply do not have
the time and expertise to pull this off. So results suffer.
A sea of same-same or like businesses and a
world of ever increasing consumer choice,
These metrics are not your business ultimate metrics of new enquiries,
interactivity, community and power, all unfolding
conversion rates, repeat business, revenue, and net profit. New Marketing
in a dramatically changing landscape of Media
Smart understands something 99% of business people don t; the fact that the
fragmentation.
environment has changed so to thrive in this new environment a new approach
and a new solution is required. Those that ignore this will simply get overtaken.
mimosaPLANET
TM
+64 9 929 3055 | info@mimosaplanet.com | mimosaPLANET.com
3. The Solution: audience experience for fill the brand values and promise. This business
development specialist requires this unique set of capabilities to drive results for
the business all without draining valuable hours from business owner or CEO.
The integration and organisation of marketing and
sales into a system that blends;
What Are The Options?
· Creativity
· Innovation You have only two options for bold success, either;
· Return on Investment (ROI) metrics
· Technology, (and) · A You hire a new Chief Marketing Officer with all these skills to have
· People Engagement in-house development and organisation at a cost over $100,000pa for
salary alone. Great if your organisation has the funds (and the
from a range of specialist suppliers that include; knowledge to select a CMO with new marketing smart capability), but
for many this would take up valuable funds set aside to invest in actual
marketing and sales strategies, if not more than the whole budget.
· Brand specialists
· Graphic designers
· B You invest in a Business Development Specialist to Analyse, Select,
· Web designers
Design, Plan, Create, Project Manage, Recommend, Implement, Train,
· Copywriters and Report on a Integrated Marketing and Sales System in your
· Technology providers business. All tailored to your budget.
· Software platforms
· Market researchers
· Search Engine Optimisation specialists How mimosaPLANET has Reacted To Resolve This:
· Mail-houses
· Printers It became clear to us that no one was really addressing this issue, the knowledge
· And many more is not out there or those that did see a challenge are ignoring it. At
mimosaPLANETTM the core of our practice has been business advisory or
The Paradox: coaching. While we feel this is a great solution for many, others have wanted
something different. They are right. Because of the complexity of this Modern
Marketing & Sales issue, the regular philosophy of building knowledge, regular
While supplier specialisation should increase
goal setting and accountability that coaching brings, is hugely valuable, but in
responsiveness, effectiveness and results it greatly
isolation without hands on outside assistance can we really expect a business
increases the complexity of orchestrating relevant
owner to become a new marketing smart CMO?
communications and experiences to each
audience, group of audiences and most
importantly individuals. It becomes almost After talking with many business owners, CEOs and managers it became clear
overwhelmingly difficult to make sense of, keep the solution for many people is business development services. Rather than
track of, and select. transfer the knowledge to the business owner, and expect them to find time to
learn and then execute an ongoing successful Integrated Marketing & Sales
Who Are We Looking For To Make This Work? System, business development services just do it for the business owner and
keep them informed and involved as required. A mimosaPLANETTM Business
Development Specialist will design and plan a unique and specific system for
Selecting where to invest a limited marketing your business, then project manage mimosaTRUSTED SUPPLIERSTM and
budget and being able to report accurate metrics mimosaPARTNERSTM in consulting and technology to get your system up and
for maximum ROI requires a new class of highly running and delivering you results. We ve done the hard work in this area
capable executive. A marketing and sales discovering which strategies, businesses, technologies, software, and people to
development specialist is required to work with use for what industries, business types and objectives. Take advantage
the business owner to build a specific model and
platform for growth.
Engagement Options:
This specialist needs to select the right mix of
mimosaPLANETTM Business Development Services;
media positioning and marketing strategies and
blend the art of creativity, design and innovation
a) A one-off Consulting Project to setup a custom Integrated
with the science of ROI metrics and technology
Business System, (and/or)
process design to be successful. Furthermore the
human element must be engaged, we are talking
b) Ongoing Fixed Price Monthly Assistance Programs
about the team who will be ultimately running this
blend, this Integrated Marketing & Sales System.
The team will need to be fully engaged in this
system to make each customer, prospect and
mimosaPLANET
TM
+64 9 929 3055 | info@mimosaplanet.com | mimosaPLANET.com