SlideShare a Scribd company logo
question...

What does a failed sales presentation
cost your company?

12.02.11
We know the answer matters to you...
so read on!

2
Source: Accenture/CSO Insights: “2010 Sales Performance Optimization Study” Survey of 2,800 companies worldwide.

3
Source: Accenture/CSO Insights: “2010 Sales Performance Optimization Study” Survey of 2,800 companies worldwide.

4
So what does that mean to you
and your company?
You can do the math yourself...

5
Print out this sheet and do the math yourself, or ...

download the free “Sales Presentation Cost Calculator” Excel™ worksheet at www.bradleybowersett.com. Click on “Tools For You!”

Answer each question below using your best “guesstimate estimate” ...

Put your
guesstimates in
the boxes below!

Example
Only!

1

Total employee hours to create and make a single sales presentation ...

2

Average employee burden rate per hour for your employees creating and giving these presentations* ...

3

Current average employee cost per sales presentation (multiply 1. X 2.) ...

4

Total travel and accommodations related costs per sales presentation ...

$1,200

5

Cost to create one sales presentation (add 3. + 4. above) ...

$1,860

6

Estimated number of sales presentations your company makes per year...

7

Estimated total company sales presentation costs per year. (multiply 5. X 6. above)

$186,000

8

Estimated annual sales goal for every sales presentation made.

$100,000

9

Total sales goal per year from all sales presentations (multiply 6. X 8. above) ...

10

Percent of all current sales presentations in your company that you believe are ineffective.

11

Current annual out-of-pocket, plus sales opportunity costs of ineffective sales presentations
to your company. (add 7. + 9. together, then multiply the total by the percentage you put in 10. above)

(including designing and producing the presentation, plus... travel + presentation time to/in front of the customer)

(for example, if your average new client sell is $100,000. per year, put $100,000 in box to the right)

(not resulting in the intended sell)

22
$30
$660

100

$10,000,000
30.00%

$3,055,800

* Average employee burden rate in the United States as of June 2011 ranged from $28.13 to $32.20 dollars per hour. Source: U. S. Bureau of Labor Statistics

6
wow!

Now that you know the approximate
cost of your sales presentations,
here’s our offer...

7
We’ll show you how to improve
every sales presentation to lower
your costs, and raise your closing
ratio in ...

8
1-day!
In just one day...
we’ll show you how to build and give
higher ROI sales presentations!

9
And here’s the best part...

10
results guarantee!
If your people immediately implement
what we teach them...
and you don’t return at least
double your investment after 3-months
in your sales participant’s
increased presentation return-on-investment...

11
We’ll refund the program
tuition for that student!

12
Here’s why we can offer that...

13
Because your investment per person
in the program is low*...
even a 2% improvement after 3-months
in a student’s sales presentation and
sales closing performance will be ...
a multiple return on your investment!
*Approximately. $279. - $497. per person depending on class size.
See seminar investment summary and terms on page (insert) for more details.
For quality purposes, we recommend a maximum of 30 students per 1-day class.

14
Here’s how we do it ...

?

15
A one day,
full throttle,
kick-ass,
take no prisoners,
presentation training camp!

We call it ...

16
17
Here’s just a few of the proven
presentation basics your team will learn...

18
Why many presentations fail
before they’re even delivered!

19
9

essential questions ...
to qualify every customer
prospect before making
any presentation!

20
the evolution of Powerpoint

How Powerpoint® and other visual software
can actually hurt sales if used improperly.

21
9

common mistakes
often made when
creating visual presentations,
and why they negatively
effect results!

22
7

simple ways you can
create more effective
sales presentations...
right now!

23
Learn to create simple charts and graphs ...
that connect and sell!

24
Why a presentation slide
with less is

more!

25
Why putting your
presentation in writing
is critical before
creating slides!

26
7

common mistakes
often made when
making presentations,
and why they negatively
effect results!

27
9

proven ways
you can
make more
effective presentations
right now!

28
How to use presentations
to identify and create ...
customer wants,needs,
relevance and purchases!

29
solutions
your customerS
will want!
How to leverage presentations
to better connect your solutions
to your customer’s business needs!

30
“thanks for
the leads!”
How to use winning presentations
to get sales referrals!

31
plus
You’ll also receive...

32
EXAMPLE ONLY

33
AND you’ll receive ...
a presentation BOOT CAMP FIELD MANUAL.
your guide to winning presentation design and delivery!

34
So“no lose opportunity” to...
there it is!
Your

35
increase the selling power
and return-on-investment
of your sales presentations.

Right now!

36
37
547
19.8
15.3
6

www.bradleybowersett.com

ed@bradleybowersett.com

38

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SALES PRESENTATIONS

  • 1. question... What does a failed sales presentation cost your company? 12.02.11
  • 2. We know the answer matters to you... so read on! 2
  • 3. Source: Accenture/CSO Insights: “2010 Sales Performance Optimization Study” Survey of 2,800 companies worldwide. 3
  • 4. Source: Accenture/CSO Insights: “2010 Sales Performance Optimization Study” Survey of 2,800 companies worldwide. 4
  • 5. So what does that mean to you and your company? You can do the math yourself... 5
  • 6. Print out this sheet and do the math yourself, or ... download the free “Sales Presentation Cost Calculator” Excel™ worksheet at www.bradleybowersett.com. Click on “Tools For You!” Answer each question below using your best “guesstimate estimate” ... Put your guesstimates in the boxes below! Example Only! 1 Total employee hours to create and make a single sales presentation ... 2 Average employee burden rate per hour for your employees creating and giving these presentations* ... 3 Current average employee cost per sales presentation (multiply 1. X 2.) ... 4 Total travel and accommodations related costs per sales presentation ... $1,200 5 Cost to create one sales presentation (add 3. + 4. above) ... $1,860 6 Estimated number of sales presentations your company makes per year... 7 Estimated total company sales presentation costs per year. (multiply 5. X 6. above) $186,000 8 Estimated annual sales goal for every sales presentation made. $100,000 9 Total sales goal per year from all sales presentations (multiply 6. X 8. above) ... 10 Percent of all current sales presentations in your company that you believe are ineffective. 11 Current annual out-of-pocket, plus sales opportunity costs of ineffective sales presentations to your company. (add 7. + 9. together, then multiply the total by the percentage you put in 10. above) (including designing and producing the presentation, plus... travel + presentation time to/in front of the customer) (for example, if your average new client sell is $100,000. per year, put $100,000 in box to the right) (not resulting in the intended sell) 22 $30 $660 100 $10,000,000 30.00% $3,055,800 * Average employee burden rate in the United States as of June 2011 ranged from $28.13 to $32.20 dollars per hour. Source: U. S. Bureau of Labor Statistics 6
  • 7. wow! Now that you know the approximate cost of your sales presentations, here’s our offer... 7
  • 8. We’ll show you how to improve every sales presentation to lower your costs, and raise your closing ratio in ... 8
  • 9. 1-day! In just one day... we’ll show you how to build and give higher ROI sales presentations! 9
  • 10. And here’s the best part... 10
  • 11. results guarantee! If your people immediately implement what we teach them... and you don’t return at least double your investment after 3-months in your sales participant’s increased presentation return-on-investment... 11
  • 12. We’ll refund the program tuition for that student! 12
  • 13. Here’s why we can offer that... 13
  • 14. Because your investment per person in the program is low*... even a 2% improvement after 3-months in a student’s sales presentation and sales closing performance will be ... a multiple return on your investment! *Approximately. $279. - $497. per person depending on class size. See seminar investment summary and terms on page (insert) for more details. For quality purposes, we recommend a maximum of 30 students per 1-day class. 14
  • 15. Here’s how we do it ... ? 15
  • 16. A one day, full throttle, kick-ass, take no prisoners, presentation training camp! We call it ... 16
  • 17. 17
  • 18. Here’s just a few of the proven presentation basics your team will learn... 18
  • 19. Why many presentations fail before they’re even delivered! 19
  • 20. 9 essential questions ... to qualify every customer prospect before making any presentation! 20
  • 21. the evolution of Powerpoint How Powerpoint® and other visual software can actually hurt sales if used improperly. 21
  • 22. 9 common mistakes often made when creating visual presentations, and why they negatively effect results! 22
  • 23. 7 simple ways you can create more effective sales presentations... right now! 23
  • 24. Learn to create simple charts and graphs ... that connect and sell! 24
  • 25. Why a presentation slide with less is more! 25
  • 26. Why putting your presentation in writing is critical before creating slides! 26
  • 27. 7 common mistakes often made when making presentations, and why they negatively effect results! 27
  • 28. 9 proven ways you can make more effective presentations right now! 28
  • 29. How to use presentations to identify and create ... customer wants,needs, relevance and purchases! 29
  • 30. solutions your customerS will want! How to leverage presentations to better connect your solutions to your customer’s business needs! 30
  • 31. “thanks for the leads!” How to use winning presentations to get sales referrals! 31
  • 34. AND you’ll receive ... a presentation BOOT CAMP FIELD MANUAL. your guide to winning presentation design and delivery! 34
  • 35. So“no lose opportunity” to... there it is! Your 35
  • 36. increase the selling power and return-on-investment of your sales presentations. Right now! 36
  • 37. 37