Dennis Goedegebuure, VP of SEO & Growth at Fanatics Inc., discusses the content brand pyramid at the 2015 SEJ Summit in Dallas, sponsored by Searchmetrics.
Summary:
Dennis breaks down his own formula, honed from his years at eBay and AirBnB for a "content brand pyramid", which outlines how to create and execute on content campaigns that boost and complement your search optimization goals.
Intro to Customer Engagement Marketing and "Behavior Shaping"Scott Dunlap
A presentation to marketers at Electronic Arts about "behavior shaping" (aka, "growth hacking", "lifecycle marketing", "engagement marketing") and how it can be used to boost mobile usage, revenue, and virality. This is a concept that blends traditional marketing media with triggered campaigns based on customer state to create an ever-present experience. A good primer for marketers shifting from traditional methods to triggered marketing, and understanding how to measure and amplify revenue and social sharing.
Michelle Lowery's SEJ Summit Presentation discussing content creation and strategy at SEJ Summit Dallas 2015, sponsored by Searchmetrics.
Summary:
Michelle will walks us through what it takes to pull off an effective content strategy, from cultivating a rockstar content team to building content models and governance that will empower your brand's voice and reach.
Jerod Morris of Copyblogger gives reasons why brands should be utilizing podcasting in a big way at the 2015 SEJ Summit Dallas, sponsored by Searchmetrics.
Summary:
Copyblogger knows all too well the power of text content, yet recently they’ve shifted a significant portion of its media strategy to podcasting. Jerod will demonstrate why on-demand audio content is the present and the future of content marketing, and how this represents a land grab opportunity for big brands who in general have been slow to capitalize on this trend. He'll explain how brands can participate by either jumping into audio content creation or leveraging the best of what's already out there.
Public Good App House: Volunteer Management Apps for Food Security OrganizationsTechSoup
Hosted by TechSoup on February 16, 2022.
https://events.techsoup.org/e/mved2q/
Discover four innovative volunteer management apps for organizations that provide meal, pantry, and food bank services in their communities.
Food security organizations need robust and effective volunteer management solutions to keep track of volunteer hours and program delivery. In this fast-paced demo event, four app developers will introduce you to their solutions designed specifically for nonprofits like yours.
APPLICATIONS FEATURED
Track it Forward — Volunteers track their own hours & you keep them accountable
Food Rescue Hero — Mobilize thousands of volunteers at the touch of a screen
OptimoRoute — Automate your route planning and delivery operations
SignUpGenius — Say goodbye to reply-all emails and paper sign up sheets
This Public Good App House event is in support of the launch of TechSoup’s Quad: The Space for Solutions.
Nuesoft Grows Leads by 130% and Increases Sales Team by 50% with HubSpotHubSpot
Nuesoft Technologies, a SaaS provider of medical billing solutions, uses HubSpot to drive lead conversions and expand its business. Since starting with HubSpot, the company launched a VAR program and increased sales leads by 130%.
Metrics, Metrics, Everywhere! Choosing the Right Ones for Your Website and ...Brian Alpert
UPDATED social media and website measurement workshop as presented by Sarah Banks, Erin Blasco, Effie Kapsalis and Brian Alpert, at Museums and the Web 2016, 4/6/16, Los Angeles California.
Dennis Goedegebuure, VP of SEO & Growth at Fanatics Inc., discusses the content brand pyramid at the 2015 SEJ Summit in Dallas, sponsored by Searchmetrics.
Summary:
Dennis breaks down his own formula, honed from his years at eBay and AirBnB for a "content brand pyramid", which outlines how to create and execute on content campaigns that boost and complement your search optimization goals.
Intro to Customer Engagement Marketing and "Behavior Shaping"Scott Dunlap
A presentation to marketers at Electronic Arts about "behavior shaping" (aka, "growth hacking", "lifecycle marketing", "engagement marketing") and how it can be used to boost mobile usage, revenue, and virality. This is a concept that blends traditional marketing media with triggered campaigns based on customer state to create an ever-present experience. A good primer for marketers shifting from traditional methods to triggered marketing, and understanding how to measure and amplify revenue and social sharing.
Michelle Lowery's SEJ Summit Presentation discussing content creation and strategy at SEJ Summit Dallas 2015, sponsored by Searchmetrics.
Summary:
Michelle will walks us through what it takes to pull off an effective content strategy, from cultivating a rockstar content team to building content models and governance that will empower your brand's voice and reach.
Jerod Morris of Copyblogger gives reasons why brands should be utilizing podcasting in a big way at the 2015 SEJ Summit Dallas, sponsored by Searchmetrics.
Summary:
Copyblogger knows all too well the power of text content, yet recently they’ve shifted a significant portion of its media strategy to podcasting. Jerod will demonstrate why on-demand audio content is the present and the future of content marketing, and how this represents a land grab opportunity for big brands who in general have been slow to capitalize on this trend. He'll explain how brands can participate by either jumping into audio content creation or leveraging the best of what's already out there.
Public Good App House: Volunteer Management Apps for Food Security OrganizationsTechSoup
Hosted by TechSoup on February 16, 2022.
https://events.techsoup.org/e/mved2q/
Discover four innovative volunteer management apps for organizations that provide meal, pantry, and food bank services in their communities.
Food security organizations need robust and effective volunteer management solutions to keep track of volunteer hours and program delivery. In this fast-paced demo event, four app developers will introduce you to their solutions designed specifically for nonprofits like yours.
APPLICATIONS FEATURED
Track it Forward — Volunteers track their own hours & you keep them accountable
Food Rescue Hero — Mobilize thousands of volunteers at the touch of a screen
OptimoRoute — Automate your route planning and delivery operations
SignUpGenius — Say goodbye to reply-all emails and paper sign up sheets
This Public Good App House event is in support of the launch of TechSoup’s Quad: The Space for Solutions.
Nuesoft Grows Leads by 130% and Increases Sales Team by 50% with HubSpotHubSpot
Nuesoft Technologies, a SaaS provider of medical billing solutions, uses HubSpot to drive lead conversions and expand its business. Since starting with HubSpot, the company launched a VAR program and increased sales leads by 130%.
Metrics, Metrics, Everywhere! Choosing the Right Ones for Your Website and ...Brian Alpert
UPDATED social media and website measurement workshop as presented by Sarah Banks, Erin Blasco, Effie Kapsalis and Brian Alpert, at Museums and the Web 2016, 4/6/16, Los Angeles California.
You'd like to be more rational and data-driven in your decision making. You know that your museum has been collecting web traffic metrics using Google Analytics, but you've never fully understood what those reports mean for you or your department. How can you use this popular software to find actionable data that helps you do your job better? In this session you will get a practical tutorial, led by two Google Analytics veterans at the Smithsonian, who will provide an overview of the current Google Analytics, including some of its newest, most powerful features. The presenters will also discuss the step-by-step process for moving beyond measurement just for measurement's sake, using real-life museum case studies as examples.
Presenters: Sara Snyder, Smithsonian American Art Museum; Brian Alpert, Smithsonian Institution.
Presented at the American Alliance of Museums 2016 Annual Meeting & MuseumExpo, 5/27/2016.
Leveraging Social Intelligence for B2B Sales TeamsInsideView
What are the fundamentals of sales? Time is money, you must use technology to be more effective. With customers looking for help on social networks more than ever, social intelligence has the ability to drive more revenue. Delivered by Koka Sexton.
Are You ‘LPC’ on Twitter? How to Make Your Brand Live, Public and ConversationalKatie Safrey
Using Twitter to achieve #greatness for your business and brand. This deck was presented at PR News Social Media Summit in July 2014 and covers top tips and tools for creating an engaging Twitter presence.
Great Data Delivery: A model-based approachZach Taylor
Great data strategies focus on delivery. The presentation will discuss:
- The importance of how data is delivered to driving user adoption of data-driven behavior
- Strategies for creating data driven organizations
- A model-based approach to supporting self-service analytics and ending "data breadlines"
- User experience design for data teams creating a data product for their organizations
PPC Best Practices: Getting to Your Bottom 10% By Jim Banks #SEJSummitSearch Engine Journal
Event: SEJ Summit London Hosted By Searchmetrics
Most companies' lead funnels are too wide at the top and too narrow at the bottom. Jim walks us through his strategies to identify your best 10% of what's working and maximize the best results from paid search.
Content Marketing in the Machine Age: How to Make Your Content More Automated...PR 20/20
Content Marketing World 2016 Presentation:
This session is an exploration of what's possible as algorithms and artificial intelligence rapidly advance the industry. Attendees will leave inspired by a collection of case studies, and armed with an array of readily available technologies that marketers can use to make their content more automated and intelligent.
KEY TAKEAWAYS
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
You know your audience like the back of your hand, right? Without hard data, however, you may not know them nearly as well as you think. What do they want? Where do they come from? What do they think about you? These are the kind of questions business intelligence answers, and Google Analytics helps you tap into that intelligence. It connects the dots between you and your audience through your website, helping you communicate more efficiently and make better business decisions.
In this session, Mark Farmer will take you from the basics of Google Analytics, the most popular web statistics package for nonprofits, through some of the more advanced features. By the end you’ll understand how to track your visitors and their behavior, profile them, create goals and much more.
Takeaways:
- A solid understanding of online statistics and how they can benefit you and your organization
- Firm knowledge of how to get started with Google Analytics
- A roadmap for how to dive deeper and get even more out of your statistics
Innovation accounting and key metrics for startupsBlaz Kos
The traditional accounting in start-ups is usually incredibly simple - revenues, margins, free cash flow and other traditional accounting metrics are zero or very close to zero.
It is also impossible to do financial forecasts for start-ups (P&L, balance sheet,...) since accurate forecasting requires a long and stable operating history. Therefore a start-up must focus on the key metrics that show real progress in the search mode before becoming a stable business and use innovation accounting instead of traditional accounting as a framework for measuring performance.
The presentation covers the basics of being a data-driven organization, the difference between vanity, actionable and other types of metrics, why you should focus on one metrics that matter in different stages of a start-up, what are the common pitfalls when analyzing the data and how to use AARRR as the best framework for analytics, especially for web start-ups.
Transforming Digital Government Services Workshop - Tuesday 21st OctoberPrecedent
Is your government organisation digitally reactive, strategic or transformational?
In an age where technological opportunities are increasing by the second, government organisations can't afford to be left behind.
Twenty-first century government organisations must be innovators and use technology to their advantage to deliver optimum services to their most important stakeholder - their users, be they a resident, business owner, customer or visitor.
This breakfast briefing session will cover three major elements necessary to spark organisation-wide digital change in your government organisation:
1. Discovery - understanding your current digital state and user's increasing expectations
2. Strategy - creating prioritised actions and a vision of your digital future state
3. Implementation - delivering tailored digital solutions for government to exceed your stakeholder's needs and expectations
This exclusive workshop is for senior decision makers who are digital champions within their government organisation, looking to drive real digital change.
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
#1NWebinar: Forget the Funnel. Enter the Loop.One North
Learn how the world of marketing is evolving for B2B organizations in our #1NWebinar featuring CEO and One North founder, John Simpson, and Managing Director of Strategy, Kalev Peekna.
To listen to the presentation, visit http://bit.ly/1zB22eD.
Cutting through the Noise- Simplifying & Socializing Alison Engelsman
Cutting through the Noise- Simplifying & Socializing is about taking a step back and revealing that underneath all the “noise” of social media there is a solid communication tool that, if used correctly, can have a positive impact on an organization's recruiting efforts. Presented at the HR Tampa Expo, September 2009.
Why Publishers Need to Think Like MarketersHubSpot
Originally presented at HubSpot's 2015 Inbound Publishers Summit by Seth Nichols.
There’s a fundamental shift in publishing that’s occurring right now. Publishers are still thinking in terms of reach and brand strength, but advertisers are measuring leads generated and revenue. Seth makes the case for why (and how) publishers need to think like marketers to survive and thrive.
You'd like to be more rational and data-driven in your decision making. You know that your museum has been collecting web traffic metrics using Google Analytics, but you've never fully understood what those reports mean for you or your department. How can you use this popular software to find actionable data that helps you do your job better? In this session you will get a practical tutorial, led by two Google Analytics veterans at the Smithsonian, who will provide an overview of the current Google Analytics, including some of its newest, most powerful features. The presenters will also discuss the step-by-step process for moving beyond measurement just for measurement's sake, using real-life museum case studies as examples.
Presenters: Sara Snyder, Smithsonian American Art Museum; Brian Alpert, Smithsonian Institution.
Presented at the American Alliance of Museums 2016 Annual Meeting & MuseumExpo, 5/27/2016.
Leveraging Social Intelligence for B2B Sales TeamsInsideView
What are the fundamentals of sales? Time is money, you must use technology to be more effective. With customers looking for help on social networks more than ever, social intelligence has the ability to drive more revenue. Delivered by Koka Sexton.
Are You ‘LPC’ on Twitter? How to Make Your Brand Live, Public and ConversationalKatie Safrey
Using Twitter to achieve #greatness for your business and brand. This deck was presented at PR News Social Media Summit in July 2014 and covers top tips and tools for creating an engaging Twitter presence.
Great Data Delivery: A model-based approachZach Taylor
Great data strategies focus on delivery. The presentation will discuss:
- The importance of how data is delivered to driving user adoption of data-driven behavior
- Strategies for creating data driven organizations
- A model-based approach to supporting self-service analytics and ending "data breadlines"
- User experience design for data teams creating a data product for their organizations
PPC Best Practices: Getting to Your Bottom 10% By Jim Banks #SEJSummitSearch Engine Journal
Event: SEJ Summit London Hosted By Searchmetrics
Most companies' lead funnels are too wide at the top and too narrow at the bottom. Jim walks us through his strategies to identify your best 10% of what's working and maximize the best results from paid search.
Content Marketing in the Machine Age: How to Make Your Content More Automated...PR 20/20
Content Marketing World 2016 Presentation:
This session is an exploration of what's possible as algorithms and artificial intelligence rapidly advance the industry. Attendees will leave inspired by a collection of case studies, and armed with an array of readily available technologies that marketers can use to make their content more automated and intelligent.
KEY TAKEAWAYS
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
You know your audience like the back of your hand, right? Without hard data, however, you may not know them nearly as well as you think. What do they want? Where do they come from? What do they think about you? These are the kind of questions business intelligence answers, and Google Analytics helps you tap into that intelligence. It connects the dots between you and your audience through your website, helping you communicate more efficiently and make better business decisions.
In this session, Mark Farmer will take you from the basics of Google Analytics, the most popular web statistics package for nonprofits, through some of the more advanced features. By the end you’ll understand how to track your visitors and their behavior, profile them, create goals and much more.
Takeaways:
- A solid understanding of online statistics and how they can benefit you and your organization
- Firm knowledge of how to get started with Google Analytics
- A roadmap for how to dive deeper and get even more out of your statistics
Innovation accounting and key metrics for startupsBlaz Kos
The traditional accounting in start-ups is usually incredibly simple - revenues, margins, free cash flow and other traditional accounting metrics are zero or very close to zero.
It is also impossible to do financial forecasts for start-ups (P&L, balance sheet,...) since accurate forecasting requires a long and stable operating history. Therefore a start-up must focus on the key metrics that show real progress in the search mode before becoming a stable business and use innovation accounting instead of traditional accounting as a framework for measuring performance.
The presentation covers the basics of being a data-driven organization, the difference between vanity, actionable and other types of metrics, why you should focus on one metrics that matter in different stages of a start-up, what are the common pitfalls when analyzing the data and how to use AARRR as the best framework for analytics, especially for web start-ups.
Transforming Digital Government Services Workshop - Tuesday 21st OctoberPrecedent
Is your government organisation digitally reactive, strategic or transformational?
In an age where technological opportunities are increasing by the second, government organisations can't afford to be left behind.
Twenty-first century government organisations must be innovators and use technology to their advantage to deliver optimum services to their most important stakeholder - their users, be they a resident, business owner, customer or visitor.
This breakfast briefing session will cover three major elements necessary to spark organisation-wide digital change in your government organisation:
1. Discovery - understanding your current digital state and user's increasing expectations
2. Strategy - creating prioritised actions and a vision of your digital future state
3. Implementation - delivering tailored digital solutions for government to exceed your stakeholder's needs and expectations
This exclusive workshop is for senior decision makers who are digital champions within their government organisation, looking to drive real digital change.
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
#1NWebinar: Forget the Funnel. Enter the Loop.One North
Learn how the world of marketing is evolving for B2B organizations in our #1NWebinar featuring CEO and One North founder, John Simpson, and Managing Director of Strategy, Kalev Peekna.
To listen to the presentation, visit http://bit.ly/1zB22eD.
Cutting through the Noise- Simplifying & Socializing Alison Engelsman
Cutting through the Noise- Simplifying & Socializing is about taking a step back and revealing that underneath all the “noise” of social media there is a solid communication tool that, if used correctly, can have a positive impact on an organization's recruiting efforts. Presented at the HR Tampa Expo, September 2009.
Why Publishers Need to Think Like MarketersHubSpot
Originally presented at HubSpot's 2015 Inbound Publishers Summit by Seth Nichols.
There’s a fundamental shift in publishing that’s occurring right now. Publishers are still thinking in terms of reach and brand strength, but advertisers are measuring leads generated and revenue. Seth makes the case for why (and how) publishers need to think like marketers to survive and thrive.
Slides to the growth hackathon (code-free) the Kellogg alumni club just held in Palo Alto. We covered the Lean Canvas, getting to product-market fit, Aha! moment, growth marketing, and the analytics you should be focused on.
12 Rules for Building Your Product Management PlaybookJeremy Horn
Slides Ian Moulton recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
Capitalizing on social media for Small Business - Which channels are best f...Kelly Craft
Beginner Level Social Media for Small Business. This is part 2 in a four-part series designed to help #SMBs launch social media efforts with basic strategy and understanding of the terms and practices.
This presentation covers the benefits and intricacies of various top social digital channels.
Sponsored by: City of Kitchener & Waterloo Region Small Business Centre
Social Media Strategy - Social Media Summit - Knowledge Is Power Kelly Craft
Quantifying the value of social media can be a daunting task. Unclear objectives and numerous metrics add confusion. It's time to ground your social media initiatives with a strategic plan that makes measurement clear and easy.
Social Analytics - KW Social Media Summit - Knowledge Is Power Kelly Craft
Learn how to use advanced tools to monitor the social pulse of your brand. Consider how social media activity is impacting your business. Improve performance and expand your customer base.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4
SM Analytics - Evil & Essential
1. Social Metrics – Evil and Essential
Presented: June 27, 2012
for
Social Medial Breakfast Waterloo Region
By: Kelly Craft (@krcraft)
#smbWR
2. acknowledgements and appreciation
• Let’s give a round of applause to James Howe
& the @smbWR volunteers for all that they do to
nurture the #socbiz conversation.
• Kudos also to Alan Quarry (@aquarry) and his
team for acting as our gracious hosts today.
They really understand #custexp
• And thanks to Quarry and @thebauerkitchen
for donating the 4 - $50 gift cards you might win
today! mmm… Short Rib Gnocchi
#smbWR
3. • More Practitioner than Preacher, but can sing
with the choir
• Lateral, tech-savvy hybrid spanning strategy,
design, implementation & analytics
• 10+ years with multi-national vendor for
Enterprise Collaboration platform
• Narrative story engineer
• Big believer in taking a holistic approach to
business
• Silo buster and frequent dinosaur tipper
4. the mission – why bother?
• Help organizations learn how to tell more
compelling end-to-end stories (narratives)
• Define and refine supporting strategy,
delivery methodologies, and frameworks
• Using repeatable methods for measuring
success, identifying patterns, and
recognizing risks enables agile responses
#smbWR
6. the devil is in the details
Core challenges of metrics:
Evil = Anything can be measured.
Essential = Analysis that turns
data into actionable intelligence.
#smbWR
7. Evil
• Biggest evil of all: most orgs don’t bother
to ask customers what they want before
planning social strategies.
• Mindless measurement: tracking stats
without setting goals.
• Metrics without analysis and action aren’t
worth tracking at all.
#smbWR
8. Essential
• Customers will measure you by their own
set of metrics, which might be far different
than your own. Find out what they want.
• Metrics must be tied to business goals,
events, and KPIs.
• Metrics are rarely static. You can support
dynamic changes by implementing a
repeatable process for measurement,
analysis, & action.
#smbWR
12. conversation mapping
Collect social media conversations
• Who? Customers, partners, leads,
competitors, industry analysts, advocates
• Where? Create conversation maps & matrix of
channels and overlaps.
• What? Examine and identify what is important
and relevant to the target audience
• Why? Identify segments by categories and
themes
#smbWR
16. metrics
• Metrics are rarely static. Have core
benchmarks, but tweak, refine and add as
you surface new intelligence
• Segment metrics based on use cases and
jobs to be done – not revenue
• Singular metrics aren’t very useful. Metrics
should be grouped and compared from
multiple pivots. (i.e. channel to channel)
#smbWR
17. metrics based on events
• Mail campaigns, product launches, sales,
conferences, webinars, even things like
relocation of an office facility or
• Service disruptions like RIM or Rogers
outage
• Even a tweet is an event. Especially the
snarky ones. ;)
• Events may have additional (tightly and
loosely) related events – Press release,
analyst opinion, stock price decrease.
19. events > metrics > results
• Bonobos. Exclusive sale on Twitter generated 1,200% ROI in 24 hours on
promoted tweet. (Twitter, 2011)
• Charles Schwab. Online community drives 56% increase in Gen X
customer base versus year ago.
• Honda. Friending Honda campaign increased Facebook fans from 15k to
422k, generated over 3,500 dealer quote requests.
• Kiddicare. 30% reduction in inbound customer communications and first
call resolution increased from 60% to 98% via sCRM solution.
(GetSatisfaction, unkn)
• Starbucks. 75,000 product and service ideas suggested. (Forrester, 2008)
• Virgin America. Exclusive flash sale on Twitter raised the maximum
$50,000 in charitable donations for Stand Up To Cancer. It was also one of
the top five sale days ever for the airline. (Twitter, 2011)
• Virgin America. Exclusive flash sale on Twitter drove 25% increase in
sign-ups over the previous week to Elevate, Virgin America’s loyalty
program. (Twitter, 2011)
Source: http://www.dachisgroup.com/2012/01/social-business-roi-examples/
#smbWR
21. resources
• Identify the right people (engagement)
• Identify the right people (analysis)
• Develop/incorporate processes
• Provide adequate training
• Collaborate on content
#smbWR
22. tools
”The right tools are there, but we don’t have
the right people. Analysis doesn’t require
tools. Tools need to know & be told what
they’re looking for.”
Esteban Kolsky
#smbWR
25. current situation – recent event
• On top of 300 job cuts in March, Rogers
eliminating 375 more jobs, citing ‘low
profits’. Q1 profits? $305 million
• Challenge: Rogers reports they lost 7,000
cable customers in a highly competitive
period (Q1) with Bell's IPTV service.
• UBS analyst Phillip Huang said at that time
the loss of subscribers was not a "one-off
event'' and he has predicted Rogers will
lose 86,000 cable subscribers in 2012.
#smbWR
27. listen analyze act
• Methodology provides a framework for better
identification and extraction of target data sets
• Easier to plan KPIs and set goals
• Unify activities across business units & phases
collaboration
• Create consistent matrix structured on
event/phase/perspective themes
• Analyze data by conversation, author and domain
within each theme/phase
• Optimize content (in parallel with traditional non-
digital campaigns)
28. I’d like to extend my personal ‘thanks with
an cherry on top’ to all of you for joining
us this morning, especially for sticking it
out and not running for those emergency
exits 30 minutes ago!
#smbWR
Title: Social Media Analytics – Evil and Essential
Thanks: If you think we got up early, imagine how much earlier they did in order to get here to set up for us. We’re fortunate to have James in our midst as a leader dedicated to providing social business education and insights to regional businesses.I’ll admit I was delighted that Alan offered to host. After the way I ribbed him during the great Unicorn debate, I didn’t think he’d ever invite me back. ;-pIf you enjoy this presentation and learn from it, thank them for the invite. If you don’t get what you were promised, blame me for the content.On that note, buckle up and let’s get going. If we hit turbulence, emergency exits can be found here, here, and here.
Heckled as I walked out the door this morning…. Outfit matches my slide deck. Ooops. ;-p
Prediction, context, patternsBetter the devil you know…
We all want to deliver on the promise of a new kind of engaged enterprise, much like the promise offered with ‘social’, but there are pivotal challenges that will ultimately decrease the likelihood for real success, if the core challenges go unaddressed. Many organizations and customers don’t speak ‘data’ at all yet, much less words like social, engaging, listening, monitoring, and analysis which have now been added to the business lexicon. We have to simplify it and make it easier, especially for SMB’s with lean staffing.We have to guide organizations in how to take smaller sips from the firehouse, and bite off new types of knowledge in smaller, more easily digestible morsels. Development has Agile. Project Management has Prince2. Where is the basic framework for smoothly integrating monitoring and analytics into their business? There is a critical need for a widespread basic methodology as a starting point.To an organization, many of their processes might seem to be dissimilar, so they don’t know where or how to start.
How do you know what you should be doing on social channels if you don’t know what your customers want you to be doing? Think the ‘SM Guru’ knows what your customers want better than your customers do?Beware empty measurements, i.e. number of likes or new followers.Instead, focus on the business outcomes of the account, whether it be for being involved in influencing them, transacting leads or conversions, fostering word of mouth, improving customer service and support, or generating ideas for future products or the brand.Don’t focus solely on fans and followers as a primary key performance indicator, instead focus on the business goals the fans and followers yield for you.
Sales teams run on specific metrics, while customer service departments operate on an entirely different system. Each department’s success measurements for social media should be based on their specific goals and metrics.
FrameworkCompanies looking to be more effective in their communications and thebusiness value derived from them are looking hard at real time DATA. Logically,better Data on what people are interested will yield the right kind ofINTELLIGENCE which in turn informs the smartest decisions and ACTIONS.MEASURING results on an ongoing basis, will yield new DATA on what worked, ordidn’t, providing future INSIGHTS for PLANNING, STRATEGY & EXECUTION.And for that, they need a framework.
Despite the advances in integrating social media into business, the majority of companies we’ve spoken or worked with don’t have any sort of standard frameworkin place to measure it’s value. This is true of not only companies that are beginning to engage, but many of the companies who have been present in social channels for several years.Orgs large and small need a framework to help them understand their:Activities:Listening – collecting data, experience and sentimentAnalyzing – identifying and extracting target data setsAct – engage -> content developed. Listen, report, tweak content, engage. Repeat in an ongoing tracking cycle. customer needs, collect data, identify and extract
Standardize the service experience across communication channels. Customers expect agents supporting voice, text-based channels such as chat, email, and SMS, and social channels to follow the same business processes.Empower agents with full customer histories. Customers expect agents to deliver personalized value-added service - and that means having a full interaction history of all prior interactions on all supported communication channels.Invest in knowledge management. Agents need easy access to relevant content that answers customer questions. In addition, companies need to invest in the processes and organizational structure to maintain knowledge in line with customer demand.
“The hardest part of maintaining a healthy relationship is investing before looking for returns. “Some metrics are activity-based (such as fans, likes, shares), while others are result-based(such as conversions). While both have value, the key is that every social media metric shouldtie to a business metric, which should map to a business goal (Figure 1). There is a relationshipbetween a corporate objective, a supporting business unit metric, and a social media metric.4The key, as with any analysis, is to distinguish causation from correlation.Many people in the industry fall into one of two camps… * The SM ‘early adopters’ who believe that SM is mostly about marketing – selling to existing customers and generating new leads* The Strategists, who recognize that there is a need to entrench social into operational critical path – selling to new customers & building value
All Activities can & should be evaluated onThe Value-perspectiveThe Customer-perspectiveThe Experience-perspectiveThe Relationship perspectiveThe Network-perspective
While there are unique requirements and goals for every business, ALL businesses share one commonality: Large or small, every organizations has events. They might not call them events, but that is what they are.All orgs have events, whether planned or unplannedEvents can be internal, external, or a combination of bothEvents may include any combination of: customers, partners, supply chain, vendors, employees, VARs, competitors, influencers, public, media, industry interests2. ALL events can minimally be broken down into before, during and after phasesWith that basic shift in perspective, business users can now begin to ask relevant, intelligent questions to determine where listening, engagement, response, community building, follow-ups and sentiment might fit into their business processes and KPI’s at each phase. Using the event method, you have: two kinds of listening/data mining/analysis - confirmation (searching for knowns) and discovery - searching for unknowns using layered data that builds over timeand two kinds of responses - real-time recovery/action and longer term strategies/initiatives generation
When we did A, then B happened, so we tweaked and did C & D, then the results were X, Y & Z.
As companies and organizations we should be constantly looking for the opportunity to create feedback loops. Most companies think of this as including website feedback mechanisms, commenting, and official customer surveying. Those to do with on-site navigation and customer journey’s are probably the most top-of-mind.At every phase, before, during and after.And/or, we can incorporate the feedback loops & hula hoops. See a positive tweet? Why not contact that customer for a reference story or testimonial? Rather than just a simple ‘thanks’. Then measure how many times that got you a new reference story ;-p
Delegating under-trained and over-committed staff for measurement and engagement is a sure recipe for failure. AssessCommunication skillsLevel of domain knowledgeAnalytical skillsTool expertise requiredKinowledge of existing content, and abilities to create new content based on trends & customer needs
Some tool sets specialize in tracking unique metrics specific to only one or two channels. Others span many channels, including traditional marketing and media. These tools go well beyond likes and followers. One tool won’t always answer all of your questions, but having even one tool is better than having no tools at all. For smaller orgs, using Google analytics in combination with reach measurement tools is a good starting point. Tool selection is dependent upon:Channels is useListening/analytics onlyOr full suite with dashboard, scheduling, team collaboration, etc.
What goals should Rogers be setting?Main goal surely must be to retain customers. You’d think.Other goals include architecting an open conversation.Mitigating risk (i.e. share price)What are examples of measurements and analysis they should be undertaking on social channels now?Not ‘how many followers have we lost’But, ‘how many customers have we lost as followers?How many did Bell gain during Q1? How many posts/updates/tweets mention Rogers and Bell/Telus/etc. in same update?What is the percentage of updates that are negative?How many of those are from long time customers?How many are from industry analysts?Of the negative updates, how many did we reach out to via social, phone, email?How many did we ignore altogether?Can we create a competitive IVPR package? Can we offer it via social?
Know when an activity occurredIdentify event memes – Oracle world – heat map – next slide –> previous slide – identify what triggered changeProvides information about events you didn’t know that you need to know.