The document discusses rethinking how content is distributed. It begins by introducing the topics that will be covered: 1) changing how content projects are viewed, 2) how websites are outdated for content distribution, 3) adding content to audiences' journeys, and 4) analyzing content and becoming a leader in an organization. It then provides a case study of how a communications company worked with a telecommunications client to develop and distribute content across various channels and saw success in driving campaigns. The document emphasizes analyzing metrics and using tools to directly content strategy and alter how organizations think about content.