Slides to the growth hackathon (code-free) the Kellogg alumni club just held in Palo Alto. We covered the Lean Canvas, getting to product-market fit, Aha! moment, growth marketing, and the analytics you should be focused on.
Slides to the growth hacking workshop I gave for Runway, the accelerator in San Francisco. These abridged slides accompany my Growth Hacking infographic. We focused on startup strategies, getting to product-market fit, Aha! moment, growth marketing, SEO, and the analytics you should be focused on.
The growth hacking roadmap that summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators.
Growth hacking panel hosted by Kellogg MBA Mark Andersen
Slides that go with the Growth Hacking Roadmap infographic, which summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators. Panel presentation by Mark Andersen, Prasanna Vinjamuri and Lauren Anderson.
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
This presentation covers how startups can gain traction and find sustainable growth by navigating through Sean Ellis's Startup Pyramid framework. With a focus on product/market fit, product instrumentation, and early-stage acquisition channels, the goal is to give entrepreneurs a framework to manage against with their early stage growth efforts.
In the world of digital marketing there are lots of different options for acquiring customers. In the last few years the spotlight's been on inbound, with its focus on content and authentic interactions with the customer to drive sales. What we don't hear about as often though, is the enormous amount of manpower that goes into implementing a successful inbound strategy.
Enter the paid customer acquisition route. Services like Google AdWords and Facebook Advertising, while costing money, have great reputations for a reason--they work. Andrew and Noah will walk you through the basics, and teach you how to craft a successful strategy.
What You'll Learn
An overview of paid customer acquisition channels
The metrics to pay attention to
How to identify the best strategy for your company
The Art and Science of Selling and Growth HackingDaniele Fiandaca
First lesson as a visiting professor for the ESCP European Business school covering some of the basics of Growth Hacking and building on some of the topics covered in our new book, Creative Super Powers.
You can pledge for our new book here - https://unbound.com/books/creative-super-powers
The hardest part of building a startup
My presentation is about the hardest part of building a startup (growth), and how to achieve it with a small budget and limited resources. I also touch on the best tools to use, how to use them, and how to make sure you're getting the most out of your initial traffic.
Slides to the growth hacking workshop I gave for Runway, the accelerator in San Francisco. These abridged slides accompany my Growth Hacking infographic. We focused on startup strategies, getting to product-market fit, Aha! moment, growth marketing, SEO, and the analytics you should be focused on.
The growth hacking roadmap that summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators.
Growth hacking panel hosted by Kellogg MBA Mark Andersen
Slides that go with the Growth Hacking Roadmap infographic, which summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators. Panel presentation by Mark Andersen, Prasanna Vinjamuri and Lauren Anderson.
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
This presentation covers how startups can gain traction and find sustainable growth by navigating through Sean Ellis's Startup Pyramid framework. With a focus on product/market fit, product instrumentation, and early-stage acquisition channels, the goal is to give entrepreneurs a framework to manage against with their early stage growth efforts.
In the world of digital marketing there are lots of different options for acquiring customers. In the last few years the spotlight's been on inbound, with its focus on content and authentic interactions with the customer to drive sales. What we don't hear about as often though, is the enormous amount of manpower that goes into implementing a successful inbound strategy.
Enter the paid customer acquisition route. Services like Google AdWords and Facebook Advertising, while costing money, have great reputations for a reason--they work. Andrew and Noah will walk you through the basics, and teach you how to craft a successful strategy.
What You'll Learn
An overview of paid customer acquisition channels
The metrics to pay attention to
How to identify the best strategy for your company
The Art and Science of Selling and Growth HackingDaniele Fiandaca
First lesson as a visiting professor for the ESCP European Business school covering some of the basics of Growth Hacking and building on some of the topics covered in our new book, Creative Super Powers.
You can pledge for our new book here - https://unbound.com/books/creative-super-powers
The hardest part of building a startup
My presentation is about the hardest part of building a startup (growth), and how to achieve it with a small budget and limited resources. I also touch on the best tools to use, how to use them, and how to make sure you're getting the most out of your initial traffic.
The principles for delivering Engaged Web experiences.
This presentation is about web personalization. It’s about harnessing the benefits of personalization. For ambitious web marketers looking for the next leap in returns, this is a massive opportunity.
Growth Hacking: Marketing that Moves the Bottom LineMorgan Brown
Growth Hacking: Marketing that Moves the Bottom Line. My talk on growth hacking for B2C and B2B companies from Search Engine Journal's 3 Takeaways Summit in Santa Monica.
Growth Hacking Masterclass: How to acquire users when you have zero marketing...Dotun Olowoporoku
Growth is the only essential thing you need to be a startup. It has nothing to do with being a new company, tech-based, raising money or with a cool sounding name. It’s all about growth.
Growth metric varies from one company to another, however the most commonly used metric is the rate at which a product is adopted by users. So how does a startup with limited resources and zero brand equity acquire users 10x more than the incumbent? The answer is not a bigger marketing budget or a better brand, it is growth hacking.
In this workshop, we’ll explore the concept of growth hacking and how it is different from traditional marketing. We’ll use case studies and stories to provide practical how-to guides on strategy, tactics and tools you can use to acquire users even if you have zero/low marketing budget. And how to bake growth into the DNA of your product development.
It's intended for people currently running a business and have recognised customer acquisition as a pain point they need to address.
Growth Marketing Fundamentals in 2018 | Sephora Startup AcceleratorJim Huffman
Jim Huffman, GrowthHit CEO, talks about Growth Marketing for Startups at the Sephora Stands Startup Accelerator out of San Francisco, CA. The slides talk about Digital Marketing, how to run growth, Facebook advertising, Conversion Rate Optimization, SEO and how to win in the B2C market. Learn more about Jim Huffman his growth marketing agency, Growthhit, here: http://growthhit.com/
So you have a great product idea. Now what?! Learn how to get your Minimum Viable Product (MVP) and what methods are most effective in helping you achieve this.
The Top High-Growth Marketing Funnels of 2019Jim Huffman
A detailed breakdown of the fastest-growing startups and how they've built marketing funnels design for conversion rate optimization. Includes Peleton, Smile Direct, Curology, Bevel and more. See what growth hacking and digital marketing tactics work the best to get results.
This presentation is from the 2019 Growth Marketing meetup in Seattle by Yonathan Ayenew, COO of Growthhit.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...Marty Hayes
Venture Stream's Digital Director, Marty Hayes, presented on one of their favourite topics, Conversion Rate Optimisation (CRO) as part of Service Network's events series.
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
How to use the power of data in e-Commerce? Applying the Big Data solutions makes it possible to analyse data in real time. This allows us to use the data not for reports only, but to translate them into action.
The principles for delivering Engaged Web experiences.
This presentation is about web personalization. It’s about harnessing the benefits of personalization. For ambitious web marketers looking for the next leap in returns, this is a massive opportunity.
Growth Hacking: Marketing that Moves the Bottom LineMorgan Brown
Growth Hacking: Marketing that Moves the Bottom Line. My talk on growth hacking for B2C and B2B companies from Search Engine Journal's 3 Takeaways Summit in Santa Monica.
Growth Hacking Masterclass: How to acquire users when you have zero marketing...Dotun Olowoporoku
Growth is the only essential thing you need to be a startup. It has nothing to do with being a new company, tech-based, raising money or with a cool sounding name. It’s all about growth.
Growth metric varies from one company to another, however the most commonly used metric is the rate at which a product is adopted by users. So how does a startup with limited resources and zero brand equity acquire users 10x more than the incumbent? The answer is not a bigger marketing budget or a better brand, it is growth hacking.
In this workshop, we’ll explore the concept of growth hacking and how it is different from traditional marketing. We’ll use case studies and stories to provide practical how-to guides on strategy, tactics and tools you can use to acquire users even if you have zero/low marketing budget. And how to bake growth into the DNA of your product development.
It's intended for people currently running a business and have recognised customer acquisition as a pain point they need to address.
Growth Marketing Fundamentals in 2018 | Sephora Startup AcceleratorJim Huffman
Jim Huffman, GrowthHit CEO, talks about Growth Marketing for Startups at the Sephora Stands Startup Accelerator out of San Francisco, CA. The slides talk about Digital Marketing, how to run growth, Facebook advertising, Conversion Rate Optimization, SEO and how to win in the B2C market. Learn more about Jim Huffman his growth marketing agency, Growthhit, here: http://growthhit.com/
So you have a great product idea. Now what?! Learn how to get your Minimum Viable Product (MVP) and what methods are most effective in helping you achieve this.
The Top High-Growth Marketing Funnels of 2019Jim Huffman
A detailed breakdown of the fastest-growing startups and how they've built marketing funnels design for conversion rate optimization. Includes Peleton, Smile Direct, Curology, Bevel and more. See what growth hacking and digital marketing tactics work the best to get results.
This presentation is from the 2019 Growth Marketing meetup in Seattle by Yonathan Ayenew, COO of Growthhit.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...Marty Hayes
Venture Stream's Digital Director, Marty Hayes, presented on one of their favourite topics, Conversion Rate Optimisation (CRO) as part of Service Network's events series.
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
How to use the power of data in e-Commerce? Applying the Big Data solutions makes it possible to analyse data in real time. This allows us to use the data not for reports only, but to translate them into action.
21st Century marketing for startups (...and grown-up cos too)Lora Kratchounova
Startip Institite Marketing Boston track Scartch delievered in October of 2014: New marketing defined, mission/ vision/ positioning; customer segmentation; go-to-market plan components, marketing KPIs
How to Win the Big Bet on PersonalizationJake Borr
How often do you visit a site and are presented with content that does not pertain to your behavior and interests? While amusing at times, poorly personalized digital experiences can be frustrating for the end user, and reflect negatively on brand image.
Forrester research found that “Only 16% of marketers currently have the capability to capture customer intent and deliver real-time, behavior-based marketing across all channels.” While personalization’s slow adoption can be attributed to its perceived risk, <strong>personalization is a proven winner in terms of delivering greater engagement, sales uplift and repeat website visits
In this webinar, you will hear from Acquia and MRM on how to take the fear out of personalization, and how successful implementation can help your organization:
-Increase revenue from product recommendations
-Drive conversion rates with personalized call-to-actions (CTAs)
-Influence customer purchasing decisions
-Create a more consistent and engaging digital brand experience
Zodiac & InfoTrust Webinar: The Basics of Customer Lifetime Value 5.9.17ZodiacMetrics
Dr. Peter Fader, co-founder of predictive analytics company Zodiac and marketing professor at Wharton, teams up with CMO Michael Loban of web analytics consultancy InfoTrust to explain the basics of using Customer Lifetime Value (CLV) and predictive analytics to supercharge your marketing and business strategy.
The presentation covers-
-The definition of Customer Lifetime Value (CLV)
-Why CLV is meaningful to your organization
-How to think about calculating CLV and why many methods are incorrect
-How to use CLV and predictive analytics to optimize your strategy and campaigns
-Common questions and concerns
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...Susan Smith
How do you increase awareness and educate contractors on your latest products and services in today’s fragmented media landscape? Connecting with an on-the-go (mobile), busy contractor and grabbing their attention is not easy. The ability to narrow down and target contractors, and engage, educate, and convince them with content in the buying – decision-making process (buyer’s journey or purchase journey) is crucial to ensuring you have a solid return on investment. The success of content marketing is based on convincing and converting customers. By testing these channels and creative, optimizing, and collecting data, you can grow your brand’s owned channels to build an ongoing, valuable relationship with your audience. To build your business you need to run your brand’s marketing more like a modern publisher or media company providing ongoing value to your customers.
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Innovation accounting and key metrics for startupsBlaz Kos
The traditional accounting in start-ups is usually incredibly simple - revenues, margins, free cash flow and other traditional accounting metrics are zero or very close to zero.
It is also impossible to do financial forecasts for start-ups (P&L, balance sheet,...) since accurate forecasting requires a long and stable operating history. Therefore a start-up must focus on the key metrics that show real progress in the search mode before becoming a stable business and use innovation accounting instead of traditional accounting as a framework for measuring performance.
The presentation covers the basics of being a data-driven organization, the difference between vanity, actionable and other types of metrics, why you should focus on one metrics that matter in different stages of a start-up, what are the common pitfalls when analyzing the data and how to use AARRR as the best framework for analytics, especially for web start-ups.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Similar to Growth hackathon (code-free): Kellogg (20)
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
6. Product-Market Fit
“Product/market fit means being in a good market with a
product that can satisfy that market.” – Marc Andreessen
What is a good Market?
• a large number of potential users
• high growth in # of potential users
• ease of user acquisition
• 40% or more will be unhappy or miss it if withdrawn
• Some segment of users in the overall market switch to
your product
• Users who’ve “rejected” the products in the market
willing to try your product
• Underlying metrics (DAU/MAU, +1 week retention,
etc.) tell the story
What is a Product that satisfies it?
9. MVPs and Metrics
A meaningful metric captures a moment of value for the customer and the business.
Defining success metrics:
“accounts created” vs.“number of accounts where users share a post”
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23. Marketing: Personas & Customer Journey Maps,
WOM, User Groups
• Create personas & then a customer journey map (storyboards) for every
key persona showing their key experiences
• Word of mouth (WOM), PR & invite flows are excellent forms of
acquisition. WOM is always the easiest & cheapest growth.
• AirBnB turns their users into their own distribution networks: through the
click of a button you can post your listing to Facebook, Twitter, LinkedIn...
24. Content Marketing & Social Media
Online petitions: CREDO Mobile's 275,000 Likes on FB
25. Marketing: Content Marketing & SEO
Identify your most valuable customers & create content they crave:
Credo Mobile example, Salesforce, HubSpot, KISS Metrics..
• Inbound links from high authority sites, page rank
• Site architecture: title & description tags, anchor text, descriptive
URLs, "Mobilegeddon"
• Link-rich, transactional keyword-focused content pages: setup
persona-based keyword groups targeting your most valuable users
• Keyword research is key: (1) What do people search for that's
related to your site; (2) How many people search for it; (3) How
many other people are ranking for it; (4) How valuable is it for you?
26. Analytics: Retention Rate
• Customer retention is important because
long term customers tend to spend more,
cost less, and provide referrals
• Retention can come at different points in a
customer lifecycle i.e. monthly subscription
vs annual subscription
• Retention Rate is calculated as:
(# of customers EOP - # of customers acquired )
Total number of customers BOP
• EOP – End of Period
• BOP – Beginning of Period
27. Analytics: Lifetime Value
• Expected profit realized from sales to a
particular customer in the future based on past
customer history
• Can be calculated at the cohort level at time of
acquisition and at the individual customer level
• Examples of Uses
– Target customers based on high and low LTV values
– Evaluate proposed marketing programs and its effects
on retention, spend, and overall LTV
29. Analytics: Net Promoter Score
• An index that measures the willingness of
customers to recommend a company to others
• Used to gauge overall satisfaction and brand
loyalty
• “On a scale of 0 – 10 , how likely are you to
recommend this company’s product or service
to a friend or colleague.”
• Scoring:
– Detractors score 0 – 6
– Passives score 7 – 8
– Promoters score 9 – 10
– NPS = % Promoters - % Detractors
30. Analytics: Net Promoter Score
• Example NPS scores:
– Laptops:
• Apple +72
• HP +46
– Airlines:
• Southwest +62
• US Airways -8
– Cable:
• DirecTV +34
• Comcast -3
32. • Start in your smallest segment possible, monopolize
it & then expand ("competition is for losers":Thiel)
• How is your product unique & better?
• Do things that don't scale: build out an awesome
experience before coding it (YC)
• Live user testing/customer support is key: quantitative
& qualitative; focus on finding the big problem
Growth Strategy
33. • "Product/market fit means being in a good market with a product that can satisfy that market":
Marc Andreessen
• "Make something people want": Paul Graham (Y Combinator)
• "Make insanely great products": Steve Jobs
• "A great brand is a promise of benefit that's persuasive and unique": David Ogilvy
How do you know if you have it?
• Would at least 40% of your customers say they'd be "very disappointed" without your product
(Survey.io)
• Clearing Net Promoter Score (NPS), retention and lifetime net value hurdles
• Word of mouth is one of your biggest acquisition channels; virality (K value > 1)
Product/Market Fit
34. • How are you measuring your product/market fit?
• Are you clearly communicating your unique, compelling value
proposition?
• Who are your most valuable customers?
• What early behavior are your most valuable customers doing
that's most predictive of success?
• How quickly are you getting your users to their aha! moment?
• How can you build virality inherently into your product?
Product & Marketing Questions