LinkedIn is a social network for professional networking and finding people. It allows users to engage, educate and establish their brand by completing their profile, adding visuals, posting updates, and getting endorsements for their skills. The document provides tips for using LinkedIn such as connecting with contacts, posting updates, finding and engaging with groups, and creating a 30-minute per day personal action plan to comment, like, share content and build relationships.

2. WHAT IS LINKEDIN?
A SEARCH ENGINE
FOR FINDING PEOPLE

3. SOCIAL SELLING

4. SOCIAL SELLING
TRADITONAL SELLING VS SOCIAL SELLING
Cold calls
Qualify
leads
Sales
demoes
Social
network
EngageEducate

5. SOCIAL SELLING
TRADITONAL SELLING VS SOCIAL SELLING

6. 10 IMPORTANT THINGS
FOR YOUR LINKEDIN PROFILE
1. Professional and acommodating Photo of yourself
2. Professional Headline
3. Use «Keywords»
4. Summary and achievements/results
5. Add relevant Skills
6. Add 3 Websites (if possible)
7. «Clean» public URL
8. Add your Telephone number
9. Make your Profile visible
10. Remember to check your Privacy settings

7. 10 IMPORTANT THINGS
- MAKE SURE YOUR PROFILE IS UPDATED
1. Professional Photo of yourself
2. Professional introduction to your services
3. Lots of «Keywords»
4. «What have you done for me lately?» (Achievements and results)
5. Relevant Skills, but not all of them!
6. Add websites
7. «Clean» URL, «/jessicanielsen», not «/userid8975jn»!
8. Telephone number
9. Public Profile
10. Check your Privacy settings

8. SOCIAL SELLING INDEX
WHERE DO I FIND IT?

9. YOU FIND IT HERE
LINKEDIN.COM/SALES/SSI

10. ESTABLISH YOUR BRAND
1. Complete your Profile
2. Add Visuals (images, videos, infographics, logos,
etc.)
3. Post Updates about your products, services, and
company
4. Get acknowledged for your Skills (Endorsements)

11. FIND ACTIVE GROUPS
1. Complete your Profile
2. Add Visuals (images, videos, infographics, logos,
etc.)
3. Post Updates about your products, services, and
company
4. Get acknowledged for your Skills (Endorsements)

12. #1 GROUP ADVANTAGE
YOU CAN
CONNECT AND SHARE
WITH PEOPLE
OUTSIDE YOUR NETWORK

13. EXAMPLE

14. THE VALUE OF GROUPS
1.Share content with people you are not connected
with
2.Get and give answers on professional questions
3.Expand your network
4.Find experts and though leaders in your field
5.Promote your knowledge and expertise to others
6.Listen and learn
7.How much time do you got to engage…?

15. RULES FOR GROUPS
1.Share only relevant content
2.Engage in discussions and the competence of
others
3.Ask questions – and others will recognise you
4.Comment on content from other members
5.Help other members
6.«Like» content from other members
7.Promote the value of what you are selling…(no
sale!)

16. SEARCH AND THY SHALL
FIND

17. CONNECT

18. BUILD YOUR NETWORK
1.Expand your network
2.Focus on Decision Makers
3.Connect with Colleagues and use the Search
4.Nurse your network. Communicate, share and post
updates!

19. 99.5% DO THIS…

20. FIRST IMPRESSION COUNTS!

21. BEST ADVICE
USE LINKEDIN 30 MIN PER
DAY!

22. YOUR PERSONAL ACTION PLAN
DAILY
1. Connect with new contacts
View other profiles
Give help in your network
Show interest for people that view your profile
Ask for dialouges with contacts
2. Post updates
Share others content/posts
Comment and like
Recommend others content
3. Find and join groups where your customers are
Follow thought leaders and read their updates and posts
Communicate with people that interest you

23. YOUR PERSONAL ACTION PLAN
WEEKLY
1.Create and refine your advanced search for new
customers
2.Build relationships by interacting with new contacts
and posts
3.Keep relationships by interacting with old contacts

24. YOUR PERSONAL ACTION PLAN
MONTHLY
1.Publish a blog/post!
• Learn from your network whats trending or interesting to
them
• Use images and videos

25. ABOUT LINKEDIN
SOON 500.000.000 TOTAL USERS…
COUNTRY USERS % OF POPULATION
USA 107.000.000+ 35%
HOLLAND 5.200.000+ 31%
DENMARK 2.000.000+ 31%
THE UK 16.000.000+ 26%
NORWAY 1.100.100+ 22%
SWEDEN 1.800.000+ 21%
SPAIN 6.100.000+ 15%
FRANCE 7.900.000+ 13%
ITALY 6.900.000+ 12%
GERMANY 3.400.000+ 5%

26. THANK YOU!