This document discusses the challenges of new generation TV. It outlines four priorities: TV meeting the internet by carrying new connected usages on all TV screens; content recommendation and socialization to help consumers find content; personal data aggregation to help users track themselves; and scouting new digital innovation topics. It then discusses trends like connected TV, smart TV, interactive TV, social TV and content recommendation challenges in the new media landscape.

1. Digital Innovation & Communities
Challenges of New Generation TV
Новое поколение ТВ: грядущие вызовы и возможности
Patrice Slupowski - Патрис Слуповски
@slupowski
March 6th, 2012 – Connected TV & Video – Moscow
New Growth Businesses

2. добро пожаловать
2 Challenges of the New Generation TV

3. 226 million customers worldwide
3

4. Working on 4 priorities
TV meets the Internet
Welcoming internet as a guest to carry on new connected
usages on all the TV screens.
Content recommendation and socialization
Helping the customer facing tremendous oceans of content,
finding a new way to consume movies, music, apps, news …
Personal Data Aggregation
Collecting all sorts of personal data in a personal cloud to help
the user know, quantify, track and enhance himself.
Next digital innovation topics
Scouting innovative start-ups and big corporation around new
usage disruption such as digital education, augmented reality
…
4 Challenges of the New Generation TV

5. TV meets the internet
5 Challenges of the New Generation TV

6. Some facts around TV usage in 2012
40 to 70% multitasks TV with digital in
western countries
SOME FACTS ON DIGITAL MEDIA(2011)
20 to 500 channels 39.6 daily media and
available in any multimedia contacts /
country household
Web sites : 255 millions
around the world 5,6 screens /
household
Twitter : 200 millions
VOD (France) : 15
tweets / day
000
Facebook : 30 millions YouTube Video : 3
contents shared / day billions views / day
42 % of 18-24 europeans About 700 000 app into
use an IM tool to chat the Appstore
about TV programs.
85% of TV usage is still
done on live Nielsen
6 Challenges of the New Generation TV

7. What is TV experience
Television is now present on 4 screens.
Television experience is a
passive
shared
audiovisual
moment
7 Challenges of the New Generation TV

8. Seize the moment
End of the VCR
Vod/SVoD/PVR are changing the timing
Shared moment but not synchronized
8 Challenges of the New Generation TV

9. Choose between 4 screens
9 Challenges of the New Generation TV

10. The TV Everywhere promise aims at providing Orange TV services on all
devices, at home and away, to all Orange TV customers
TV Everywhere value proposition overview
ORANGE TV SERVICES …ON ALL DEVICES
Services availability on fixed as well as on portable device
Live channels On demand
Game Connecte Box
PC s d TV &
Free TV Catch-up Mobile Tablet
Experienc
consol Media
Orange
e
Pay TV VoD
e
…FOR ALL ORANGE TV CUSTOMERS ….AT HOME & AWAY
Orange customers with given priorisation : At home, on STB and all IP devices on either :
- Orange managed network
1.Orange customers with STB at Home
- Unmanaged network
2.Orange mobile customers (Nomad
Away (3G, WiFi) with relevant mechanism to
Everywhere)
ensure quality and easy to use experience
3.Orange Mobile and 3P customers with
convergence experience
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11. Next generation TV
Connected TV – Smart TV
Interactive TV
Social TV
11 Challenges of the New Generation TV

12. Connected TV
Connectable TV vs Connected TV.
Set-top boxes more numerous than connected TVs until 2016 at
least
Companion devices as a way to connect any TV
12 Challenges of the New Generation TV

13. Interactive TV : act 2
Not linked to programs
– From small services to app stores
– From Remote control from smart remote control
– Media circulation (DLNA)
Linked to programs
– Voting
– Immersive experience
– …
13 Challenges of the New Generation TV

14. Social TV
TV has always been social
First experience : social networks directly on TV set (Obama,
soccer games …)
Getglue, Miso, TVcheck, Zeebox
Check-in as one of the remote control buttons
Inter-passivity
14 Challenges of the New Generation TV

15. TVcheck : become the master of TV
Conversation around TV
– Twitter
– Facebook
Gaming
– Badges
– Quizz
– Master
Content discovery
– Program recommendation
– Friends recommendation
15 Challenges of the New Generation TV

16. TVcheck bridges the gap between TV and digital
Providing this connection between broadcast and digital delivers value for brands at
multiple levels including:
•Directly drive calls to action from broadcast activities whilst maintaining contact
with the customer
•Maximise the social media potential from broadcast media activities
•Accurate measurement of broadcast awareness and effectiveness
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17. Recommendation as a life raft on content oceans
30,000 VOD, 10,000
catchup videos, …
6 methods (statistics,
analytics, social, random,
popularity, autority) …
Metadata needed
Combining the methods
17 Challenges of the New Generation TV

18. From DLNA to …
18 Challenges of the New Generation TV

19. From heavy media center to light OTT cloud box
19 Challenges of the New Generation TV

20. New battlefields
Combat for customer interface : HbbTV, TV App Stores
Battle of television table square inches
Fight for remote control
– Second remote
– Universal remote
– Smartphone
– New interface : Voices or Gestures
20 Challenges of the New Generation TV

22. today changes with
France Telecom Group restricted 22