2. Program: 4 half days
1. Redefining TV
2. Challenges TV research
3. Opportunities & challenges for advertisers
4. Measuring online video and streaming
22. Social engagement with TV
• Twitter is open => measurable
• Twitter is immediate => timestamp
• # hashtag can link to programs
• Quantitative measurement of engagement
=> This calls for a dashboard
30. Multi platform initiatives
Coalition for Innovation in Media Measurement
TV (RPD) + PC/Mobile (Comscore) / 5 weeks / 10.000p
Billion Dollar Lab for NBC at London Olympics
TV (RPD+Ediaries) + PC/Mobile (Comscore) / 2 weeks / 720p
Single source with PMP + PC/Device-meter / 3 month/ 700p
Project Blueprint = Comscore + Arbritron
TV+Radio+PC+Mobiel - First stage to complete in 2013
Single source panels in 6 countries (Europe = UK, FR, GE, Nl)
TV-meters, PC/Tablet (routers +prompts), Smartphone meters
46. In VOD we trust
• Channel 4’s VOD offer
• Originally online, now on all platforms
• Online industry captures only half of 4oD views
• Look for complete picture
• Look for combined reach&frequency
=> solution : modeling
Steve Wilcox – RSMB
73. TV on other screens
• online questionnaire
• 10.665 respondents 18 +
• 1-10 october 2012
• “kijkt u TV-programma’s op PC/Tablet/Smartphone”
• last time : live ?
• Platforms
• Place
74. TV on other screens
50% is LIVE
viewing
85% is
at home
77. Classic TV versus Other screens
Noord Zuid
TV Andere TV Andere
scherm* schermen scherm* schermen
Dagelijks bereik 18+ 73,0% 6,0% 72,0% 6,5%
Totaal bereik 18+ 96,0% 15.4% 95,1% 14,3%
± 1% of volume (on other screens)
* Bron : Space NV, CIM TV- 1/10 - 31/10/2012, 02-26h, Live
78. TV on other screens
Platforms NORTH SOUTH
Reach % total Reach % total
TOTAL live viewing (18+) 7,7% 100% 6,7% 100%
Platforms Yelo (Telenet) 3,7% 48% 0,1% 1%
TV Overal/TV Partout (Belgacom) 1,0% 13% 1,8% 27%
Mobistar Mobile TV 0,2% 3% 0,3% 5%
TV Nomade (RTBF) 0,1% 1% 1,5% 22%
VOOmotion 0,0% 0% 0,1% 1%
TNT/DVB-T 0,0% 1% 0,1% 1%
Cable card 0,0% 0% 0,0% 0%
Browser 2,6% 34% 2,8% 42%
79. THANK YOU !
wout.dockx@gfk.com
@woutdockx
blog
plusTVplus
http://plustvplus.wordpress.com/
