The document discusses the concept of open public space and its relationship to smart homes and open workplaces. It outlines several key functionalities that could be enabled in open public spaces, including connectivity and sharing of resources, social networking, digital signage for advertising, and new forms of multimodal transportation and ticketing. It also discusses some of the technical requirements and challenges around coverage, coexistence of networks, and interoperability standards. Finally, it provides a case study on how music could be used to better understand people and enhance the experience in open public spaces through both live and personalized digital music experiences.

1. Open Public Space
Renaud Di Francesco
Director
Europe Technology Standards Office
SONY
Smart Home & Open Work Place,
Moscow, 5 June, 2012 1

2. Smart Home  Open Public Space  Open Work Place
• NEW light of
– Connectivity/Cloud resource pooling & sharing for
efficiency
– Big Data intelligent & considerate use
Smart Home Open Public Space Open Work Place
Lifestyle Shared space
-We are what we like We are in transit Lifestyle
Entertainment Connect
Sony’s « Go create » user transport, digital We are what we do.
empowerment We expect efficiency We mean business
Let it be fun
With Quality of Experience
Smart Home & Open Work Place,
Moscow, 5 June, 2012 2

3. Functionalities in Open Public Space
• Society  People
– Surveillance SONY
solutions
• People  Society available
– Social networks, User Generated Content
• Connect
– Digital
• WiFi, Mobile
– Multimodal transport
• Ticketing
• Transport
• Society & Market
– Orient, guide, advertise
• Digital signage
– Consume
• Shopping
• News
• Entertainment
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Moscow, 5 June, 2012 3

4. Business cases
• Sony’s digital signage solution (displays)
– French Post Office, 2500 locations equipped
– Surveillance (networked cameras)
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Moscow, 5 June, 2012 4

5. Big Data source:http://www.whitehallmedia.co.uk/bda/
• 40% projected growth in global data generated every year vs
5% growth in global IT Spending
• 250 Billion Euros potential annual value to Europe’s Public
Sector
• 60% potential annual increase in retailers operating margins
possible with big data.
• Over 1.5million more data savvy managers needed to take full
advantage of big data.
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Moscow, 5 June, 2012 5

6. Technical requirements
• Coexistence
– Multiple networks, interference in radio domain
• Ex: DVB-T family vs LTE@800 MHz
– Solutions being developed
• Coverage
– Indoor positioning
• Ultimate step in navigation
• Application to personalisation of user information
– Deep indoor radio network coverage
• Radio engineering
• Base station, micro/femto/pico-cell
• Handover, network management
• Interoperability
– Mobility (stationary): IEEE 802.11 “WiFi” family
– Mobile: 3GPP family, with LTE, etc
– Power Line Communication: ETSI
– Surveillance camera networks: ONVIF (IEC/ISO)
– Machine to Machine connectivity: ETSI M2M, 3GPP MTC, ITU-T M2M FG, etc
– Contactless for physical transactions like ticketing, payment: NFC Forum (ISO/IEC)
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Moscow, 5 June, 2012 6

7. Open Public Space: Music case study
• Understand people through their Music
– Understand what music they listen to, why and how
– Listening together, belonging to an identified tribe : it’s called radio (3hrs/day per person in
Europe)
• Free translation : a radio is a social network, right ?
• Live Music
– Concert anywhere vs somewhere special
– Listening & experiencing live or digital
– Interplay between physical location and digital delocalisation
• A lifestyle story
– Music in all forms : content and style driven
• Personal experience, freedom
– Listening the way I want : personal recorded music, streaming, any platform, inwards
(headphones) and outwards (loudspeakers), any style, any street style (dress for music,
dressed by music)
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Moscow, 5 June, 2012 7