The document describes direct selling as a business model that allows individuals to sell products directly to consumers without a retail establishment. It provides details about Sanjay and Suchita Kapoor's successful career in direct selling, including their achievements and rankings within their company. The document outlines the benefits of direct selling for both individuals and companies, such as low start-up costs, flexibility, and opportunities for income and career growth. It promotes the idea that direct selling provides an alternative path for entrepreneurship.