Quick tips on how to convincingly pitch your ideas to anyone, anytime, anywhere. Master the elevator pitch, and close like a boss.

1. FROM MIND
TO MARKETGET PEOPLE TO LOVE (AND BUY) YOUR AWESOME IDEAS
PRESENTED@THE AMSTERDAMMAKER FAIR | SATURDAY, AUGUST 20, 2016

2. MY PHONE IS INFINITELY MORE
INTERESTING THAN YOU
77% of people aged 18 to 24 responded
“yes” when asked, “When nothing is
occupying my attention, the first thing I
do is reach for my phone,” compared
with only 10% of those over 65.
77% go for phones
BECAUSE WE ARE IN AN
ATTENTION ECONOMY
SOSURCE: GOOGLE CONSUMER BAROMETER, TNS

3. You now have a much
shorter attention span
than a goldfish.
SOURCE: TIME MAGAZINE, MAY 14, 2015

4. While you’re talking,
your audience is only
half listening.

5. I help you cut through the noise...

6. AND PITCH LIKE A LEGEND
OBLIGATORYPENSIVE STEVE JOBS PHOTO

7. All you need to sell your concept to
others is a sharp value proposition,
and a memorable elevator pitch.

8. The value proposition.
After developing your idea, your value proposition is the single most
valuable marketing asset you could have. It explains how your product is
relevant, what value it delivers, and gives your customers a reason to
choose you over any alternatives.

9. Good value propositions are:
Relevant. Measurable. Unique.

10. They are not:
1. A slogan or catch phrase.
• Ex. Nike: Just do it.
2. A positioning statement
• Ex. Band-Aid: America’s #1 Bandage Brand. Heals the wound
fast, heals the hurt faster.

11. FORMULA FOR SUCCESS
What is the end-benefit you’re offering, in 1 short sentence. Can mention the
product and/or the customer. Attention grabber.
HEADLINE
A specific explanation of what you do/offer, for whom and why is it useful.
SUB-HEADER
Three bullet points that list your specific benefits or features.
REASONS TO BELIEVE
Show the product, a hero shot or a key visual that reinforces your main points.
KEY VISUAL

12. FEATURES OF A GOOD VP
A good VP is easy to understand and says exactly what it needs to. No fluff.
1. CLARITY
Says exactly the results your customers get from using your product/service.
2. RESULTS
Says how your product is different or better than the competition.
3. UNIQUENESS
Avoids B.S. words, superlatives, and business jargon.
4. REALTALK
The value proposition can be read and understood in 5 seconds.
5. UNDERSTANDABLE

13. NAILING THE QUICK PITCH
08 EXAMPLES THAT ROCK.
Your quick pitch is a concise presentation of all the critical aspects of who
you are, and is delivered in just a few seconds. About the time it takes you
to ride a relatively short elevator.

14. 1. VALUE FIRST
For (audience) who (need) our (product/service name) is (product
category) that (statement of benefit).

15. EXAMPLE
For startups who need to grow their business fast. Our ExtremeVC
Package is an investment strategy proven to double your business
growth in under 6 months.

16. 2. HIGH CONCEPT
The high concept pitch compares your concept, product, or
service to a familiar product or service that exists in the market.
This helps people quickly make sense of your offering on a
conceptual level.

17. EXAMPLE
We are the Uber of fine dining.

18. 3. X-Y-Z
One of the simplest quick pitch formats.
We help X to do Y by doing Z

19. EXAMPLE
We help venture capitalists find investments by introducing them
to our award-winning network of over 250.000 startups.

20. 4. YOUR SOLUTION
IS NOT MY PROBLEM
Customer Clearly define the audience to whom you’re selling.
Problem What's being solved for the audience, their problem.
Solution How you solve their problem

21. EXAMPLE
We help professionals avoid the back-and-forth of appointment
scheduling. We are an artificial intelligence assistant who books
meetings for you.

22. 5. FORREST GUMP
Describes the what, the how and the why in a clear and simple way.
This pitch is short, simple and repeatable. Often uses three
keywords or phrases.

23. EXAMPLE
Know your customer.
Increase purchases, loyalty and lifetime value.

24. 6. FREYTAG’S PROMISE
Highlight the importance/severity of the problem being tackled.
Tell the audience what you sell. Differentiate in one sentence.
Establish credibility through investors, case, pedigree, etc.

25. EXAMPLE
Every year, 5 million children die from hunger unnecessarily. We
are the only footwear company that feeds ten children every time
you buy a pair of our shoes. We work with the United Nations
Committee on the Rights of the Child to make sure we can save as
many hungry children as possible.

26. 7. THE AMERICAN
Superlative (why is this product AWESOME?).
Label (WTF is it?)
Qualifiers (who should use this product?)

27. EXAMPLE
The easiest social media application for small businesses.

28. 8. ACTION FOCUSED
Also known as Verb, Application and Differentiator (VAD).

29. EXAMPLE
Share PowerPoint presentations with embedded live video.

30. VALUE FIRST
HIGH CONCEPT
X-Y-Z
YOUR SOLUTION IS NOT MY PROBLEM
FORREST GUMP
FREYTAG’S PROMISE
THE AMERICAN
ACTION FOCUSED
A QUICK RECAP

31. LEARN MORE.
REACH OUT TODAY!
@MDKOENKA
LEGENDARY@MDKSOCIAL.COM
MDK.AMSTERDAM

32. TELEPHONE: +31614293527 | EMAIL: LEGENDARY@MDKSOCIAL.COM | WEB: MDK.AMSTERDAM
Because first impressions matter.