May 5th is known as "Five by Five Day" in reference to a military communication term. "Five by Five" describes clearly receiving a message on a 1-5 scale of volume and clarity, with a perfect reception being rated as "five by five". Last year on May 5th, authors Alan Hoffler and Stan Phelps launched their book "Silver Goldfish" which outlines 10 keys to communicating loudly and clearly. One of the best speaking techniques presented is S.T.O.P - speaking a Single Thought to One Person by making eye contact before moving to the next person, which eliminates filler words, allows time to breathe and reinforces eye contact and audience monitoring.

2. WHY IS
MAY 5TH
FIVE BY FIVE
DAY?
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3. F I V E B Y
F I V E I S
A M I L I T A R Y
T E R M F O R …
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4. C O M M U N I C A T I N G
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5. S P E C I F I C A L L Y ,
H O W A
M E S S A G E I S
R E C E I V E D
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6. O N A S C A L E
O F 1 - 5 ,
T H E Y ’ D
M E A S U R E
V O L U M E A N D
C L A R I T Y
HIGH VOLUME
LOW VOLUME
L
O
W
C
L
A
R
I
T
Y
H
I
G
H
C
L
A
R
I
T
Y

7. I F Y O U W E R E
C O M I N G
T H R O U G H
P E R F E C T L Y ,
T H E
M E A S U R E M E N T
W A S …
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8. FIVE BY FIVE

9. W E S A Y F I V E B Y F I V E O N A D A I L Y
B A S I S , W E S I M P L Y C A L L I T
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10. LOUD AND CLEAR
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11. L A S T Y E A R O N
5 / 5 ,
A L A N H O F F L E R
A N D I
L A U N C H E D
S I L V E R
G O L D F I S H
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12. F I L L E D W I T H
6 4 T I P S , T H E
B O O K
U N C O V E R S T H E
1 0 K E Y S T O
B E I N G L O U D
A N D C L E A R
W H E N W E
C O M M U N I C A T E
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13. W A N T T H E B E S T T I P
I N T H E E N T I R E
B O O K .
O N E T I P T H A T W I L L
I N S T A N T L Y M A K E
Y O U A B E T T E R
S P E A K E R A N D
C O M M U N I C A T O R
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14. Know that the audience wants you to succeed. They
want to pay attention. They want you to capture their
mind and heart—to be louder than the noise in their
own head. They don’t require you to be perfect. In the
words of speaking coach Stephanie Scotti,
“It’s not about perfection when presenting; it’s about
connection.” If you want to be a great presenter, you
need to connect. Connection before content. And this
might seem counterintuitive, but the first thing you
need to do is …
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15. S.T.O.P.
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16. This acronym is one of best speaking
techniques for establishing
connection. Coined by Andrew
Gilman, here’s how the acronym of
S.T.O.P. works. You deliver a
Single Thought to One Person
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17. You think of and compose your next thought while finding a
new person in the audience. You are not allowed to start
delivering the thought until you establish eye contact. Then
you deliver that next single thought. Lather, rinse, repeat.
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18. WHY S.T.O.P?
S.T.O.P. has four amazing benefits:
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19. 1. S.T.O.P. eliminates filler words. This may be the
biggest benefit for the listener. Filler words (such as uh,
um, and , so) automatically disappear. According to
Susan Ward, “Using excessive fillers is the most
irritating speech habit. They distract your listener often to
the point that he or she doesn’t hear anything you say.”
NO “SO” FOR YOU
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20. 2. It allows you time
to breathe by slowing
you down. Breathing
calms your nerves. It
allows needed
oxygen to your brain,
making you smarter
on your feet.
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21. 3. It reinforces eye contact which allows
your audience the ability to connect with
you. The eyes are the window to the soul.
You’re seen as more trusted and you appear
more confident. S.T.O.P. also allows you to
monitor your audience’s response to what
you are saying.
Photo Credits: Unsplash

22. 4. The pauses allow you to create flow and
tempo. They also allow the audience to filter
what you’ve just said. Our brains can’t effectively
multitask. The gaps between thoughts give the
listener needed time to process the information.
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23. PICK UP SILVER GOLDFISH, THE BOOK HAS
63 MORE TIPS AND TOOLS YOU CAN USE

24. “One of the things you want to be
sure to do is, whether you like it
or not, is get comfortable with
public speaking. That’s an asset
that will last you 50 or 60 years.
It’s a necessary skill.”
– Warren Buffett

25. Need a keynote speaker
or workshop facilitator,
let’s talk

26. THE GOLDFISH SERIES OF BOOKS

27. Stan Phelps
stan@purplegoldfish.com
919-360-4702
StanPhelpsSpeaks.com