The document outlines a series of keynote presentations by Stan Phelps from Purple Goldfish, focusing on enhancing customer and employee experiences through various innovative concepts such as 'purple', 'green', 'golden', 'blue', 'red', and 'pink' goldfish strategies. Each presentation aims to equip participants with practical tools, skills, and empathy to improve engagement, retention, and differentiation in business. Target audiences include senior management, managers, and frontline staff seeking actionable insights to create impactful customer and employee experiences.

1. Keynote Descriptions
stan@purplegoldfish.com +1.919.360.4702
KEYNOTE OVERVIEWS
PURPLE GOLDFISH
LITTLE THINGS MAKE THE BIGGEST DIFFERENCE IN CREATING CUSTOMER
WOW
The little things make a big difference in customer experience. In this keynote
presentation, Stan shares the key ingredients of creating signature added
value. We’ll cover the 12 different types of purple goldfish in the two main
categories of value and maintenance. Little extras such as the importance of
follow up and how to handle mistakes.
GREEN GOLDFISH
GOING BEYOND DOLLARS TO DRIVE EMPLOYEE ENGAGEMENT AND
REINFORCE CULTURE
Happy engaged employees create happy enthused customers. In this
presentation, Stan shares the 15 types of green goldfish, little extras for
employees such as onboarding, time away, team building, flexibility,
recognition and empowerment.
GOLDEN GOLDFISH
TAKING CARE OF YOUR MOST IMPORTANT CUSTOMERS AND
EMPLOYEES
Eighty percent of profitability is driven through the Top 20 percent of
customers and employees. These are your vital few. In this presentation,
Stan shares the nine different key drivers of overall performance from the
Golden Goldfish Project.

2. stan@purplegoldfish.com +1.919.360.4702
BLUE GOLDFISH
USING TECHNOLOGY, DATA AND ANALYTICS TO DRIVE
DIFFERENTIATION AND ADVOCACY
According to a recent IBM study, 76% of customers expect brands to
understand their individual needs. In this keynote, Stan makes the case for
leveraging technology, data and analytics to create a competitive advantage
and increase loyalty.
RED GOLDFISH
BECOMING A FOR PURPOSE BUSINESS TO WIN THE HEARTS OF
EMPLOYEES AND CUSTOMERS
Purpose is changing the way we work and how customers choose business
partners. In this keynote, Stan shares lessons from the Red Goldfish Project.
He’ll share cutting edge examples and reveal how businesses can embrace
purpose that drives employee engagement, fuels the bottom line, and makes
an impact on the lives of those it serves.
PINK GOLDFISH
AMPLIFYING WEIRDNESS AND EMBRACING WEAKNESS TO STAND OUT
IN BUSINESS
True differentiation in business is rare. We are now living in an age of
equivalency. Businesses need to find ways to stand out. In this keynote
presentation, Stan shows the seven ways to leverage what makes you unique
and wonder-full in business.

3. stan@purplegoldfish.com +1.919.360.4702
KEYNOTE DESCRIPTIONS
PURPLE GOLDFISH
LITTLE THINGS MAKE THE BIGGEST DIFFERENCE IN CREATING CUSTOMER WOW
Format: 45-90 minute keynote
Keynote Overview
Your brand’s customer experience will determine whether you thrive and profit or struggle and
fade in business. The little things can make a big difference. In this keynote presentation, Stan
shares the key ingredients of creating signature added value. He shares the 12 different types
of purple goldfish in the two main categories of value and maintenance.
Objectives
As a result of this keynote session, participants will:
1. Tools: Get equipped with the 3D process for customer experience.
2. Skills: Understand how to do the little things to drive value or reduce customer effort.
3. Empathy: Gain a deeper appreciation for the need to exceed customer expectations.
Audience
This keynote is for senior management, managers and frontline staff who want to improve
customer retention, drive differentiation and promote word of mouth advocacy.
Attendees will learn:
Actionable ways to improve the customer experience.

4. stan@purplegoldfish.com +1.919.360.4702
GREEN GOLDFISH
GOING BEYOND DOLLARS TO DRIVE EMPLOYEE ENGAGEMENT & REINFORCE CULTURE
Format: 45-90 minute keynote
Keynote Overview
Happy engaged employees create happy enthused customers. In this keynote, Stan shares the 15
types of green goldfish, little extras for employees such as onboarding, time away, team building,
flexibility, recognition and empowerment.
Objectives
The keynote explores signature ways “beyond dollars” to drive employee engagement such as
onboarding, team building, flexibility, recognition and empowerment. Attendees will walk away
with the knowledge of the key drivers of employee engagement. They’ll be able to introduce
actionable ideas for their teams, little things that will increase engagement, improve retention
and reinforce culture.
Objectives
As a result of this keynote session, participants will:
1. Tools: Get equipped with the 3D process for employee experience design.
2. Skills: Understand how to develop programs that address basics, belonging and building.
3. Empathy: Gain a deeper appreciation for the needs, desires and expectations of employees.
Audience
This keynote is for senior management and managers who want to improve retention and drive
employee advocacy. This program speaks to the importance of placing an emphasis on employees
in order to create happy enthused customers.
Attendees will learn:
Actionable ways to improve the employee experience.

5. stan@purplegoldfish.com +1.919.360.4702
GOLDEN GOLDFISH
TAKING CARE OF YOUR MOST IMPORTANT CUSTOMERS AND EMPLOYEES
Format: 45-90 minutes
Keynote Overview
Eighty percent of profitability is driven through the Top 20 percent of customers and employees.
These are your vital few. In this presentation, Stan shares the nine different key drivers of
overall performance from the Golden Goldfish Project.
Objectives
As a result of this keynote session, participants will:
1. Tools: Get equipped with how to find their most valuable customers and employees.
2. Skills: Understand how to do the little things to drive value and improve retention.
3. Empathy: Gain a deeper appreciation for the vital few.
Audience
This keynote is for senior management and managers who want to improve retention and drive
loyalty for their most important customers and employees.
Attendees will learn:
Actionable ways to improve the customer and employee experience.

6. stan@purplegoldfish.com +1.919.360.4702
BLUE GOLDFISH
USING TECHNOLOGY, DATA & ANALYTICS TO DRIVE DIFFERENTIATION & ADVOCACY
Format: 45-90 minutes
Keynote Overview
According to a recent study, 76% of customers expect brands to understand their individual needs.
In his keynote, best-selling author and Forbes contributor Stan Phelps makes the business case for
leveraging technology, data and analytics to create a competitive advantage and increased
customer loyalty. He'll share cutting edge examples and insights from the Blue Goldfish Project.
Objectives
As a result of this keynote session, participants will:
1. Tools: Get equipped with the 3 R’s to leverage technology.
2. Skills: Understand how to turn insights into actions.
3. Empathy: Gain a deeper appreciation for the needs and desires of customers using analytics.
Audience
This keynote is for senior management and managers who want to improve loyalty and advocacy to
creative a competitive advantage.
Attendees will learn:
Actionable strategies to turn big data into useful data.

7. stan@purplegoldfish.com +1.919.360.4702
RED GOLDFISH
BECOMING A FOR PURPOSE BUSINESS TO WIN THE HEARTS OF CUSTOMERS
Format: 45-90 minutes
Keynote Overview
Purpose is changing the way we work and how customers choose business partners. By 2020,
there will no longer be a distinction between for profit and non-profit companies. Businesses will
either be seen as "for purpose" or "not for purpose." In this keynote, Stan shares lessons from
the Red Goldfish Project. He'll share cutting edge examples and reveal the eight ways
businesses can embrace purpose that drives employee engagement, fuels the bottom line and
makes an impact on the lives of those it serves.
Objectives
As a result of this keynote presentation and learning experience, participants will:
1. Tools: Eight purpose archetypes and how purpose drives differentiation.
2. Skills: Understand how to bring purpose to life within an organization.
3. Empathy: Gain a deeper appreciation for emotional drivers.
Audience
This keynote is for senior management and managers who want to improve loyalty and advocacy to
creative a competitive advantage.
Attendees will learn:
Actionable ways to improve the experience you provide to customers and employees

8. stan@purplegoldfish.com +1.919.360.4702
PINK GOLDFISH
AMPLIFYING WEIRDNESS AND EMBRACING WEAKNESS TO STAND OUT IN BUSINESS
Format: 45-90 minutes
Keynote Overview
True differentiation in business is rare. We are now living in an age of equivalency. Businesses
need to find ways to stand out. This keynote presentation shows the seven ways to leverage
what makes you unique and wonder-full in business.
Objectives
As a result of this keynote session, participants will:
1. Tools: Get equipped with how to uncover weakness and weirdness in their DNA.
2. Skills: Understand how to design in order amplify uniqueness.
3. Empathy: Gain a deeper appreciation for the need to exceed customer expectations.
Audience
This keynote is for senior management, managers and frontline staff who want to improve
customer retention, drive differentiation and promote word of mouth advocacy.
Attendees will learn:
Actionable ways to enhance positioning in the marketplace.