4. is a slide hosting service, acquired by LinkedIn in
2012. It allows users to upload files (PowerPoint,
PDF, Keynote, or OpenDocument presentations)
either privately or publicly. The slide decks can then
be viewed on the site itself or can be embedded on
other sites. Just as YouTube allows users to upload
and share videos, SlideShare allows users to upload
and share slideshows.
5. Although the site was originally intended for
businesses to share slides amongst employees, it
has expanded and now hosts a huge number of
slideshows which have been uploaded for anybody
to view.
And a lot of people do view them. In fact,
SlideShare has 60 million users, hosts over 18
million pieces of content, and gets 159 million
monthly page views.
7. SlideShare was officially launched on October 4, 2006. Rashmi
Sinha, the CEO and co-founder of SlideShare is responsible for
partnerships and product strategy. Jonathan Boutelle is the
CTO of SlideShare and came up with the initial idea behind the
website. He wrote the first version of the site. Amit Ranjan, the
COO, heads SlideShare's development team in India and focuses
on product management, content and community.
On May 3, 2012, SlideShare announced that it was to be
acquired by LinkedIn. It is reported that the deal was $118.75
million.
In December 2013, SlideShare revamped its site offering more of
a visual spin on the homepage, including larger images.
9. Using SlideShare means you won’t have to worry
about hosting content on your own site since
you can just embed content from SlideShare. A
far more practical and less time-consuming
process.
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10. Using it means you will be able to tap into the
large number of SlideShare visitors and raise
your own profile.
2
11. It is easy to use since most people are
already familiar with PowerPoint and so are
able to generate content relatively quickly.
3
12. Using it will allow you to grow your brand and
is perhaps the platform which can best
accommodate more detailed and in-depth
content – i.e., content that may not be
appropriate for sharing on other social
channels.
4
13. It is low cost since there is both a free
account option and the option to go pro.
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22. SlideShare’s users expect high-quality
content. Meet this requirement, and you can
expect to be rewarded by clicks and shares.
Ignore it and prepare to watch your content
sit around not doing an awful lot.
SlideShare itself has written about what makes
for a well-designed presentation. In short,
presentations should:
23. Not use overwhelming background images,
since this can make text hard to read.
Instead, use a light-coloured, subtle
background so that people can read what you
have to say clearly.
24. Not centre-align all text and images, since this
can create a chaotic, disjointed effect. Rather,
only align some of your text centrally. Move
supporting text to the left for a more balanced
look.
Not consist of only one font size. Draw
attention to the more important parts (words or
sentences) of your slide with larger fonts and
use smaller fonts for less important information
of a slide.
26. Like any good content, your slideshows have to
give readers valuable industry information. This
may be the results of a survey, a summary of a
white paper, speculative industry insights, or
market reports.
Whatever information you choose to use as the
basis of your presentation should be relevant to
your target audience and give them insights and
information they haven’t seen before and can’t
get elsewhere.
28. The best way to do this is to post the
presentation to LinkedIn (easy, since the
two platforms are well integrated) and then
share it as a status update from your
personal account, your employees’ personal
accounts, and your company page. It’s also
possible to add SlideShare content to your
LinkedIn profile’s summary page.