10 Reasons You Should Use Slideshare to Market Your Business


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10 reasons you should use Slideshare to market your business, from traffic to lead generation to analytics, and more. Packed with informative tips to help you build an audience for your business.

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10 Reasons You Should Use Slideshare to Market Your Business

  1. 1. You Should Use Slideshare To Market Your Business 10 Reasons10 Reasons10 Reasons
  2. 2. SlideShare receives over 60 Million unique visitors each month. #1 Traffic
  3. 3. That’s a lot of potential eyes on your presentation – and possibly to your website.
  4. 4. SlideShare’s main demographic is B2B users that are seeking high quality content, particularly for business purposes. #2 Business Markets
  5. 5. With the right tags, you can easily attract the customers you are seeking. image via www.flickr.com/photos/cambodia4kidsorg/
  6. 6. Go Pro! #3 Generate leads
  7. 7. Go Pro and add a form to your presentation: 1. Simply select the option that adds a short form where viewers can leave their information.
  8. 8. Enhance your presentations with video, audio, images, and a design that makes it eye-catching. #4 Design-abilityDesign-abilityDesign-ability
  9. 9. Still wondering what type of SlideShare to create? You can upload everything from your annual P&L to a full eBook, an eye-catching infographic or a how-to video. images via www.flickr.com/photos/striatic/
  10. 10. #5 AnalyticsAnalyticsAnalytics An entry-level paid account gives you access to analytics. You can find out: Who is accessing your presentations  From where they are being referred  Which presentations are the most popular with your target market.
  11. 11. Uploading your online content .is easy image via www.flickr.com/photos/ivyfield/ #6 Optimize
  12. 12. of content it isWhat type (video, audio, etc.) itAutomatically formats horizontally or vertically from yourPulls text presentation for SEO juice SlideShare intuitively figures out:
  13. 13. #7 inbound links Google goes crazy over links from Slideshare *hint, they’re highly ranked
  14. 14. All you have to do is link your SlideShare presentations to your website to gain a quality inbound link. image via www.flickr.com/photos/agentkramer/
  15. 15. Users can subscribe to your SlideShare. These are the people who are interested in your content (your tribe) and easily convert to customers. #8 Tribes
  16. 16. Plus, you can through social media sitesfind people you know and email contacts and connect with them on SlideShare. image via www.flickr.com/photos/dave_davies/
  17. 17. When LinkedIn acquired SlideShare, this allowed LinkedIn users to add presentations to their profile. #9 connect socially image via www.flickr.com/photos/domeguys/
  18. 18. This is a great example of how to betweenbuild links highly ranking sites – and allow your social media followers to easily access and .share your content
  19. 19. Add a SlideShare URL to your business card to provide more information on your company in a visual format (which most people prefer). #10 Marketing kit image via www.flickr.com/photos/aaronshapiro/ A SlideShare presentation that functions as a digital marketing kit provides a one-click link.
  20. 20. Don’t forget to add a !lead capture form Gotta capture some leads!
  21. 21. SlideShare is a very inexpensive way to create professional presentations that will reach a wide audience while building high quality links. image via www.flickr.com/photos/marcusk14/
  22. 22. Create a presentation in almost any software, upload your content and you’ll have new leads in no time at all. image via http://www.flickr.com/photos/ragnarfreyr/
  23. 23. For help with your SlideShare presentation contact me at Laura@WebNavigatorGal.com click “Get In Touch” button below. or...
  24. 24. web navigator gal