Demand7 is a customer acquisition engine that segments website visitors in real-time and presents them with relevant content and calls to action to improve engagement and conversion rates. It identifies visitor attributes like company name, industry, and search keywords to personalize the experience. Content and calls-to-action are tailored for different customer segments. Demand7 also provides analytics on visitor behavior to optimize the lead generation process and marketing strategies over time.

1. Customer Acquisition Engine!

2. more than 98% of all visitors leave your
website and never return!
less than 2 out of 100 visitors convert on a
B2B website (avg. conversion rate is 1.6%)!
The Problem
Engaging visitors is difficult!
but 9 out 10 marketers say that company’s website is still the
most effective lead generation resource.!

3. *according to B2B Lead Generation Report by B2B Technology Marketing Community !
Generating high-quality leads !
is by far the number one challenge for B2B marketers*.!
B2B Marketing Challenges
Generating high-quality
leads!
Converting leads into
customers!
Creating meaningful
content!
Maximizing ROI!
61%! 45%! 37%! 35%!

4. 1 Increase volume & quality of leads
2 Improve rates of conversion from visitor to lead, and from lead to customer
3 Improve your marketing ROI
Challenge!
Lack of resources, staffing, and budget prevents B2B
companies from reaching their marketing and sales goals.!
of B2B marketers say that lack of
resources: staff, budget and time is
the greatest barrier for lead generation!
Your Goals
45%!

5. Demand7 !
is a data-driven customer acquisition engine.!
Our solution segments visitors in real-time and presents
them with relevant content and most optimal calls to action. !
The Solution
Industry: Retail
Size: 250 employees
Search term: mobile marketing
Location: MA
Search term: mobile workforce
management
Industry: Home Services
Size: 100 employees
Search term: marketing automation
Company: IBM
Industry: Hardware, Software, IT Services
Size: 2,500+ employees
Company: SoundBite Communications
Location: USA
Job Title: VP of HR
Search term: Oracle integration
Anonymous

6. Identify
Segment
Personalize
Target
Engage
Optimize
Analyze
1
2
The Process
3
4
5
6
7
Identify the company name, size, industry, location, and search
keywords of visitors landing on your website !
Segment your prospects based on collected data!
Personalize content and a call-to-action for each customer segment!
Target and display content to your visitors in real-time!
Engage and convert visitors with a personalized call-to-action !
Optimize your conversion process by automated testing !
Analyze visitor’s path and behaviors to further improve
engagement and lead gen conversion rate!

7. Other Benefits
1 Personalize communication!
2 Marketing intelligence!
Demand7 allows companies to segment prospects and create content that talks directly to them.
Our goal is to move prospects visiting your website from no or low levels of engagement to
higher engagement (such as connecting to social media and signing-up to a newsletter) to
becoming a lead and eventually a customer. !
Our solution provides analytics that improves your marketing decision making process including
identifying the marketing assets provide better ROI, when a prospect is ready to buy, and which
value proposition message resonates better in a specific industry or customer segment.!
3 No IT involvement!
Demand7 eliminates or at least greatly reduces the need for marketing teams to create custom
landing pages as well as marketing dependencies on IT departments. Every page on the
existing website can be a custom landing page with targeted content in addition to be A/B tested
and optimized in real-time. Our solution also allows marketers to create custom outbound
marketing campaigns that will alter website content based on campaign tracking or referral
website data.!

8. Contact Us
Let’s talk!
!
Call!
978.505.2407!
Email !
mykola@demand7.com!
!