The document discusses lead generation models on social media sites like SlideShare. It notes that social sites allow brands to support both branding and lead generation, where typically these are separate. The document outlines the continuum from cost per mille (CPM) to cost per lead (CPL) and discusses how lead generation works on older sites using content as bait. It also provides lessons learned from SlideShare's experience with lead generation, including shortening the loop between impressions and leads, optimizing user experience, and iterating quickly.
Business Building Block [marketing/sales] - Market Better 4-12-17Paul (E) Kilzer
Every company has 3 main building blocks: Financial, Marketing/Sales, Operations. Take a look at the presentations from our recent session. Great stuff!
Online Marketing Success in 2016
An overview created by Top Draw on how:
- online marketing has changed,
- the difference between regular and local SEO,
- information on marketing automation,
- and much more!
Business Building Block [marketing/sales] - Market Better 4-12-17Paul (E) Kilzer
Every company has 3 main building blocks: Financial, Marketing/Sales, Operations. Take a look at the presentations from our recent session. Great stuff!
Online Marketing Success in 2016
An overview created by Top Draw on how:
- online marketing has changed,
- the difference between regular and local SEO,
- information on marketing automation,
- and much more!
New visitors are your single most important traffic segment. They are your largest and most expensive segment, too.
What are you doing to differentiate new visitors from repeat visitors and how? Think about how many visitors you are losing because they aren't seeing the right message at the right time.
6 step process to starting a small businessnajeeb muhamed
Write a one-page business plan. ...
Decide on a budget. ...
Decide on a legal entity. ...
Take care of the money. ...
Get your website. ...
Test sales.
Paid traffic can be an instrumental tool in creating brand awareness at the national and regional level. At the local level businesses from services to storefronts can benefit. Please feel free to contact me, Jeffrey Poling, CEO of InstantLead Advantage for any questions on the benefits of paid traffic campaigns.
Must-have marketing know-how for high-growing SaaS companiesEgri Viktor
If you are an owner of or marketer at a SaaS company, you should really know these to scale your business to the next level:
Why should you take advantage of inbound marketing?
What is a buyer persona?
How to choose the right business and marketing model for your business?
How to generate leads?
Why and how should you implement lead nurturing?
What is marketing automation?
What is the must have software pack for your marketing?
How to Enable Resellers and Partners with Automated Demo VideosConsensus
Resellers and partners are a great idea in theory. But what happens when they aren't pulling their weight? And how can you ensure consistent messaging? Automated demo videos will give you these insights.
The Best Pitch Deck Format To Attract InvestorsBryce North
**Validated by real investors!**
Based on the Guy Kawaski format, this pitch deck layout has been proven over and over again and has helped many companies raise their investment round.
If you are looking to raise your seed round, impress investors, and build a high-quality investment deck, then make sure you follow this format. This is the best pitch deck template available today.
Find more great resources here --> www.dontbealittlepitch.com
This marketing assessment was completed for a debt settlement company that wanted to get started advertising in social media. Provides an overview of the landscape, different kinds of ads, and calculating ROI for different test campaigns.
Zanzi Digital - Slides from Sellerdeck Conference 2015Zanzidigital
Slides from the Sellerdeck Conference 2015 presentation: How to Make your Online Advertising Stand Out and Differentiate you from your competition by Jayne Reddyhoff of Zanzi Digital
Affiliate Marketing - How to Execute a Successful Campaign in TravelHelenMarie
I presented this at the Travel Distribution Summit on May 19th 09. The presentation discusses the intricacies of the travel sector, the implications this has for affiliate marketing and what I think makes a successful campaign in this sector.
New visitors are your single most important traffic segment. They are your largest and most expensive segment, too.
What are you doing to differentiate new visitors from repeat visitors and how? Think about how many visitors you are losing because they aren't seeing the right message at the right time.
6 step process to starting a small businessnajeeb muhamed
Write a one-page business plan. ...
Decide on a budget. ...
Decide on a legal entity. ...
Take care of the money. ...
Get your website. ...
Test sales.
Paid traffic can be an instrumental tool in creating brand awareness at the national and regional level. At the local level businesses from services to storefronts can benefit. Please feel free to contact me, Jeffrey Poling, CEO of InstantLead Advantage for any questions on the benefits of paid traffic campaigns.
Must-have marketing know-how for high-growing SaaS companiesEgri Viktor
If you are an owner of or marketer at a SaaS company, you should really know these to scale your business to the next level:
Why should you take advantage of inbound marketing?
What is a buyer persona?
How to choose the right business and marketing model for your business?
How to generate leads?
Why and how should you implement lead nurturing?
What is marketing automation?
What is the must have software pack for your marketing?
How to Enable Resellers and Partners with Automated Demo VideosConsensus
Resellers and partners are a great idea in theory. But what happens when they aren't pulling their weight? And how can you ensure consistent messaging? Automated demo videos will give you these insights.
The Best Pitch Deck Format To Attract InvestorsBryce North
**Validated by real investors!**
Based on the Guy Kawaski format, this pitch deck layout has been proven over and over again and has helped many companies raise their investment round.
If you are looking to raise your seed round, impress investors, and build a high-quality investment deck, then make sure you follow this format. This is the best pitch deck template available today.
Find more great resources here --> www.dontbealittlepitch.com
This marketing assessment was completed for a debt settlement company that wanted to get started advertising in social media. Provides an overview of the landscape, different kinds of ads, and calculating ROI for different test campaigns.
Zanzi Digital - Slides from Sellerdeck Conference 2015Zanzidigital
Slides from the Sellerdeck Conference 2015 presentation: How to Make your Online Advertising Stand Out and Differentiate you from your competition by Jayne Reddyhoff of Zanzi Digital
Affiliate Marketing - How to Execute a Successful Campaign in TravelHelenMarie
I presented this at the Travel Distribution Summit on May 19th 09. The presentation discusses the intricacies of the travel sector, the implications this has for affiliate marketing and what I think makes a successful campaign in this sector.
Generating Results from Promoted Pins on PinterestBrian Honigman
For July’s #InsiderChat on Twitter, I invited Pinterest experts Vincent Ng the owner of a Pinterest marketing agency, as well as Jeff Sieh the host of the Manly Pinterest Tips podcast and Kelly Lieberman the founder of the weekly #PinChat on Twitter to lead a discussion about the untapped potential of promoted pins on Pinterest. Here's the recap of July's #InsiderChat. http://www.brianhonigman.com/pinterest-promoted-pins/
Proposta de l'activitat -Sincronismes- Creació d'un banc d'imatges amb el qual es segueixen les ones de la pista de so, sincronitzant rítmicament imatge amb música
Looking to build a PPC strategy that will increase your leads up to 3 times in 2024?
Check out this webinar as we unlock the secret to Redesign's time-tested Google Ads strategies that have skyrocketed their lead gen strategy. You’ll get the keys to success for lead gen mastery based on their launch process, keyword selection, ad copy and more.
Chris Sosnowski of Redesign will show you bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success.
You’ll learn:
- An A-Z successful lead generation strategy based on proven case studies.
- The major pitfalls in lead generation, and what you should do instead.
- How to navigate Google's recommendations, and separate the good from the bad.
Chris will also share examples of how Redesign has turned underperforming accounts into success stories, and how you can do the same with your business.
You’ll hear firsthand accounts of how Redesign has supercharged the impact of home service contractors using their PPC blueprint, along with ways you can apply it to your 2024 strategy.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
20 page slide deck covering tips and tactics to improving your Google Ad Lead generation campaigns. Applicable to both B2B and B2C lead generation and both local businesses and national businesses.
More resources on Google Ads;
our agency - https://sachistudio.com
Google Ads Lead Gen Guide - https://www.sachistudio.com/downloads/google-for-lead-gen/
Youtube channel focused on Google Advertising https://www.youtube.com/channel/UCLQxIRwPjMIrPZ-qMP_6LhQ
Creative Ad Testing for Top Performance on Facebook & Instagram WebinarTinuiti
Competition continues to intensify in the digital advertising space resulting in increased audience overlap. Brands need to emphasize the power of creative content to convey positive consumer results. It’s no secret brands need to design with conversions in mind if they want to stand out from millions of creative agencies and competitors.
Staying ahead of competitors in 2019 calls for optimizing creative performance initiative. Learn the latest on creative production best practices, various forms of testing, and analyzing results to maximize your campaign goals on Facebook & Instagram in order to grow your brand.
Angie Kilbourne, ASA's manager of Web Operations, examines how the independent automotive repair and service shop can compete against the likes of automakers, chains and discount stores with some timely tips and cost-effective strategies.
Similar to Sharing is the new lead gen - Talk at Web 2.0 expo (20)
American Express continues its four-week series “Celebrating Women Business Owners”. A follow-up to its second annual State of Women-Owned Businesses Report, the series highlights the achievements of women business owners. Read more on our blog ow.ly/cxPZo
How to use SlideShare effectively - for free and Pro. A demo of all all Pro features: Analytics, Buzz Tracking, Ad Removal, Lead capture and Channel branding.
As the year draws to a close, we decided to take a deep look inside slideshare and come up with the ruling trends of 2009. We are calling this the SlideShare Zeitgeist 2009…this is a collection of facts & trivia that we hope you will find interesting.
13. CPM to CPL continuum CPM (Cost per impression) CPC (Cost per click) CPL (Cost per Lead) Advertiser Risk High Medium Low Publisher Risk Low Medium High
Buyers will compare value prop with AdWords. You need to understand it deeply, understand why you to (adwords)
to execute on (you need to hire direct sales) Work very well when you have a valuable audience Are high-risk: until you have enough audience to matter, you can’t do the deals.
Web is all about measurement Lots of small companies It’s all measurable. Why don’t hear about them much: (they get profitable fast, don’t need funding) (image for lead gen) Ethical issues abound. Sharp-elbowed, somewhat sleazy market. By being clean and transparent you can have a clear value proposition for your customers and are clearly differentiated from the old-world.
With an open culture of sharing, digital objects already travel far. With SlideShare's new platform for lead generation, these presentations become traveling landing pages - which can capture leads wherever they get shared.
– 3 parties. Google video about balancing interests of all three Small businesses not used to paying per lead. Large businesses are happy to pay prices for detailed qualified leads. Can you supply enough to make them happy?
Its hard algorithmic work: not a vanilla web-dev project.