SlideShare is an online platform for sharing presentations that was acquired by LinkedIn in 2012. It allows users to upload files like PowerPoint presentations publicly or privately. Although originally for business use, it now hosts a huge number of slideshows for public viewing. With over 60 million users and 159 million monthly page views, SlideShare is a popular way to share knowledge and can be used for marketing if content is well-designed and valuable and keywords are optimized.

1. SLIDESHARE
THE WORLD'S LARGEST PROFESSIONAL
CONTENT SHARING COMMUNITY

2. SLIDESHARE
• SlideShare is an extremely popular platform for sharing
presentations and other knowledge online.
• It is a slide hosting service, acquired by LinkedIn in 2012.
It allows users to upload files (PowerPoint, PDF, Keynote,
or Open Document presentations) either privately or
publicly.
• Although the site was originally intended for businesses
to share slides amongst employees, it has expanded and
now hosts a huge number of slideshows which have been
uploaded for anybody to view.

3. RASHMI SINHA
The CEO and co-founder of
SlideShare

4. “We wanted to
reach millions”
Rashmi Sinhar, CEO of Slideshare

5. 60 000 000USERS
159 000 000MONTHLY PAGE VIEWS
18 000 000CONTENT

6. Getting established on
SlideShare
Searching for content
Interacting with presentations
Uploading from your computer or
the cloud
Adding video to SlideShare
presentations
Marketing with SlideShare

7. SlideShare offers users
the ability to upload and
share publicly or privately
PowerPoint
presentations, Word
documents and Adobe
PDF Portfolios.

8. 1. DESIGN, DESIGN,
DESIGN
SlideShare’s users expect high-
quality content. Meet this
requirement, and you can expect
to be rewarded by clicks and
shares. Ignore it and prepare to
watch your content sit around not
doing an awful lot.

9. 2. USE KEYWORDS TO
RANK HIGHER
SlideShare’s users expect high-
quality content. Meet this
requirement, and you can expect
to be rewarded by clicks and
shares. Ignore it and prepare to
watch your content sit around not
doing an awful lot.

10. 3. MAKE IT VALUABLE
It can be tempting to create
slideshows that harp on about
how great you or your
product/service is. But
generally, such presentations
do not perform very well.

11. 4. SHARE
PRESENTATIONS
ELSEWHERE
Post the presentation to LinkedIn (easy,
since the two platforms are well integrated)
and then share it as a status update from
your personal account, your employees’
personal accounts, and your company
page. It’s also possible to add SlideShare
content to your LinkedIn profile’s summary
page.

12. SlideShare is a great opportunity
for social media marketers. But in
order to make the most of the
platform, you will need to take the
time to create high-quality
content. To do this, you will need
an effective content strategy and
a good content calendar.

13. BY:
GLIXIAN N. PISPIS
11 - GAUSS

14. LINK
https://www.commsaxis.
com/what-how-and-why-
to-use-slideshare/