SlideShare is a platform that allows users to share presentations, documents, videos and other materials. It has over 50 million visitors and 100 million page views monthly. Business users typically use SlideShare to share product information, keep up with industry trends and build their professional online presence. End users are often social media enthusiasts who use SlideShare to communicate with consumers and strengthen their brand presence. SlideShare can be used for lead generation by including forms in presentations. Successful companies on SlideShare post relevant content from reliable sources and include calls to action.

1. SlideShare
BY: BRENDA AMADOR, MIKE CAMILLERI, AIMEN SHAHZAD, JOSHUA FAVARO

2. Description of SlideShare
◦ Presentations, infographics, documents, or videos to provide
knowledge (LinkedIn Corporation, 2016).
◦ 50 million visitors; 100 million page views (Brenner, 2013).
◦ B2B marketers; viewed by anyone (Bullock, 2015).
◦ Brand awareness (Kissmetrics, 2016).
◦ Customizable lead generation (LinkedIn Corporation, 2016).
(SlideShare, 2015)(LinkedIn Corporation, 2016)

3. Typical Business User Profile
o Elijah Gillis
o Age 42
o Executive Director of Marketing and Sales at Microsoft
o Search engine optimization
o Share product/service information
o To keep updated with industry trends
o Professional online presence
o Medium to heavy user
(Thompson, 2014)

4. Typical End User Profile
o Rebecca Shaw
o Age 26
o Digital Marketing Analyst for Hootsuite
o Social media enthusiast (hobby/work)
o Accounts on various social media platforms
o To communicate with consumers
o Strengthen brand presence on social media
o Very heavy user
(Kat, 2012)

5. Demonstration of SlideShare
How to share and save presentations on Slideshare:
Step 1: Search for a credible presentation on SlideShare
Step 2: How to save information from the presentation
Step 3: How to share important information to others over LinkedIn
How to acquire the perfect lead:
Step 1: Choose a presentation
Step 2: Create a lead form
Step 3: Review & publish lead form
Step 4: Look over your leads
(SlideShare, 2016)
(SlideShare, 2016)(Clipartsheep, 2016)

6. Advantages
•Business owners use SlideShare 5X more than any other social media platform. (Brenner, 2013)
•Multiple purposes. (Carr, 2012)
•Generate increased traffic by using key words.
• Analytics effortlessly keep track of key information. (Milanowski, 2013)
•Ease in feedback process.
•Integrate SlideShare with LinkedIn page.
(Chris, 2015)
(Wilson, 2015)

7. Disadvantages
•Unable to edit content on SlideShare
•Lead generation cost.
•Cannot search specific companies.
•Cannot post a live link in the description tab.
(Design, 2016)
(Garsh, 2015)

8. Successful Examples
Hootsuite
http://www.slideshare.net/hootsuite/presentations
o Relevant content, reliable source
o Title page
o Slide 41 – connecting to Hootsuite services (Hootsuite, 2015)
Open Text
http://www.slideshare.net/opentextcorp/tagged/otsuites
o Highlight relevant content
o Slide 25 – service solves a problem (Open Text, 2013)
o Slide 39 – call to action (Open Text, 2013)
(Start-Up Spotlight, 2014)
(Sollan, 2013)

9. Unsuccessful Examples
Mediative
o Lack of call to action
o Lack of integration among
social media platforms
Ways to improve:
o Collect leads to
increase reach
(D’Andrea, 2012)
(Mediative, 2013)

10. (Watson, 2015)

11. References
Brenner, M. (2013, May 16). SlideShare is the Biggest Opportunity in B2B Content Marketing. Retrieved from Marketing Insider Group:
http://marketinginsidergroup.com/content-marketing/slideshare-is-the-biggest-opportunity-in-b2b-content-marketing/
Bullock, L. (2015, August 27). What, How and Why to Use SlideShare. Retrieved from CommsAxis: http://www.commsaxis.com/what-how-
and-why-to-use-slideshare/
Carr, D. (2012, May). SlideShare A Natural Plugin To LinkedIn. Retrieved from
http://search.proquest.com.library.sheridanc.on.ca/abiglobal/docview/1038129088/285310612969497DPQ/5?accountid=3455
Chris, A. (2015). Reliablesoft. Retrieved from What is search engine optimization and why is it important:
https://www.reliablesoft.net/what-is-search-engine-optimization-and-why-is-it-important/
Clipartsheep. (2016, February 8). Thumbs Up Clipart Images. Retrieved from clipartsheep: http://www.clipartsheep.com/thumbs-up-
clipart.html
D'Andrea, M. (2012). Kissmetrics Blog. Retrieved from Kissmetrics: https://blog.kissmetrics.com/marketers-guide-to-slideshare/
Design, C. I. (2016). Iconarchive. Retrieved from http://www.iconarchive.com/show/pretty-office-9-icons-by-custom-icon-design/edit-
validated-icon.html
Garsh, H. (2015). Retrieved from Codingeek: http://www.codingeek.com/algorithms/linear-search-algorithm-and-its-implementation-
example/

12. References
Hootsuite. (2015, November 12). The Social Media Data Cookbook. Retrieved from Slideshare: http://www.slideshare.net/hootsuite/the-social-
media-data-cookbook
Kat. (2012, February 15). Suit of the Week: Rachel Zoe. Retrieved from Corporette: http://corporette.com/2012/02/15/suit-of-the-week-rachel-zoe-
2/
Kissmetrics. (2016). The Marketers Guide to SlideShare. Retrieved from Kissmetrics: https://blog.kissmetrics.com/marketers-guide-to-slideshare/
LinkedIn Corporation. (2016). Home. Retrieved from LinkedIn SlideShare: http://www.slideshare.net/
LinkedIn Corporation. (2016). Lead Generation. Retrieved from LinkedIn SlideShare: https://www.slideshare.net/lead-generation
LinkedIn Corporation. (2016). Welcome to LinkedIn SlideShare. Retrieved from LinkedIn SlideShare: http://www.slideshare.net/about
Mediative. (2013). Mediative. Retrieved from Slideshare:
http://www.slideshare.net/mediative?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview
Milanowski, C. (2013, July 18). 6 Business Benefits of Slideshare . Retrieved from Macca PR blog: http://info.maccabee.com/blog/bid/305140/6-
Business-Benefits-of-Slideshare
Open Text. (2013, November 15). Content Suite: Accelerating Time to Governance. Retrieved from Slideshare:
http://www.slideshare.net/opentextcorp/content-suite-accelerating-time-to-governance
SlideShare. (2016, February 8). Home . Retrieved from Slideshare: http://www.slideshare.net/?ss

13. References
SlideShare. (2016, February 8). my clips. Retrieved from Slideshare: http://www.slideshare.net/dm2corp/clipboards/my-clips
SlideShare. (2015). SlideShare SEO. Retrieved from Blind Five Year Old: http://www.blindfiveyearold.com/slideshare-seo
Sollan. (2013). Open Text. Retrieved from Sollan: http://www.sollan.com/www/en/content/opentext
Start-Up Spotlight. (2014, October 10). Local Startup Hootsuite Makes Social Media A “Suite” Experience. Retrieved from eProjects:
http://eprojects.ca/local-startup-hootsuite-makes-social-media-a-suite-experience/
Thompson, K. (2014, October 21). The Originals Recap: Every Mother's Son. Retrieved from The TV Addict:
http://www.thetvaddict.com/2014/10/21/the-originals-recap-every-mothers-son/
Watson, S. (2015). Writing Conclusions . Retrieved from writeawriting: http://www.writeawriting.com/writers/writing-conclusions/
Wilson, S. (2015). Google Analytics reports to keep a watchful eye on. Retrieved from http://www.getdigitalinfluence.com/5-google-analytics-
reports-to-keep-a-watchful-eye-on/