SlideShare a Scribd company logo
Rashmi Sinha, SlideShare Fast, cheap and barely in control: 10 lessons from SlideShare
 
SlideShare...  ,[object Object]
 
Taking over the world  (one PowerPoint at a time!)
1. Make your   app useful
Solve  one  problem really well
Make app social ,[object Object],[object Object]
2.  Speed  is   imperative
Why startups  need speed?
Small & fast
Set the tone for speed ,[object Object]
Be agile ,[object Object]
3. Ideas are   dime a dozen
Focus on  execution ,[object Object],[object Object],[object Object],[object Object],[object Object]
4.   What  to build
We build  products we use ourselves
37signals:  Build less
Add complexity for  right reasons ,[object Object],[object Object],[object Object],[object Object]
To build  a feature or  not to ,[object Object],[object Object]
How to   double traffic ?
Anatomy of a  feature launch
5. How to   Launch
The Alpha Feedback to the embed No publicity Browser compatibility issues
How  developed   should a Beta be? ,[object Object]
SlideShare launch ,[object Object],Alpha Stealth mode Open to all Launch Invite only
Year 1  Open to all Launch Invite only
6. Focus on your users, not  your competition
7. Don’t spend too much  time on Biz Dev
8.  Use metrics  to make decisions
What metrics? ,[object Object],[object Object],[object Object],[object Object]
How metrics? ,[object Object],[object Object],[object Object]
Get  team buy-in  for metrics
Metrics and the danger of  local minima
9. Hire  Design Engineers
10. Find  your community
Community is a great way to grow ,[object Object]
11.   Outsource  what is not your core competency
Outsource  complexity ,[object Object],[object Object],[object Object],[object Object],[object Object]
My slides at  ,[object Object],Find me at  www.slideshare.net/rashmi www.twitter.com/rashmi

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Fast Cheap Barely In Control Web2 Expo

Editor's Notes

  1. http://www.flickr.com/photos/7210687@N08/3042350908/
  2. Fast, Cheap and Out of Control is a 1997 film by documentary filmmaker Errol Morris . It profiles four subjects with extraordinary careers: a lion trainer , a topiary sculptor, a mole rat specialist, and a robot scientist.
  3. Why choose Describe three popularity methods
  4. Start May 06 > Beta > Launch Oct 06 > Grow > Grow more > Angel funding Dec 07 > Series A Apr 08 > Grow more
  5. Natual advantage
  6. What type of hosting Developers love it Its good for fast, agile teams We hit scalability issues, but Twitter hitting them first! So far, its been solvable Not enough CPU. Doubled spend on machines. Split Web servers from App servers As system gets load, some parts of system get used more, code needs to be optimized Database scaling issues currently Solving problems as they arise, but architecting for scaling Dedicated hosting provider is compromise Having tech resources outside organization you can call on Reduces initial expense Good sys admins harder to find than good devs
  7. MindCanvas: Could sell into market SlideShare: Understood market
  8. Customer requests? At any given time List of 15 to-do features Many bugs to fix Customer requests
  9. slidecasting
  10. http://rashmisinha.com/2006/08/08/my-slides-for-webvisions-designing-for-social-sharing/
  11. Engineers and designers can both resist – for diff reasons