The document discusses using SlideShare as a business and marketing tool. It provides details on how businesses can upload their marketing materials like presentations, case studies, and brochures to SlideShare. It recommends ways to promote content through webinars, social media sharing, search engine optimization, and connecting with influencers. The document also describes advertising options on SlideShare like ads, lead capture forms, sponsored channels, and contests to engage with customers.

1. Rashmi Sinha, SlideShare CEO [email_address] Webinar help: http://support.gotomeeting.com Business Best Practices Webinar

2. What is SlideShare?

3. Social Media for Professionals SlideShare is the world’s largest professional sharing community Millions of professionals visit us to research and discuss business and technology topics everyday

4. Why you should be on SlideShare

6. Who is on SlideShare? Millions of business and technology decision-makers visit to research topics, e.g., marketing, IT, software development, entrepreneurship, and social media for business. 50% are managers, directors, or C-level execs with significant purchasing influence** 50,000 slideshows uploaded weekly Average time on site = 8 minutes Average of 20 slides viewed per visit *Quantcast – Nov 2009 **SlideShare User Survey Fall 2009 By the numbers* 293 rd most popular site on the Internet 28mm unique visitors/ month 80mm pages viewed/ month

7. Demographics *Quantcast – July 2009

8. Explosive Growth! *Quantcast – April 2010 Over 100% growth in the past year!

9. Businesses on SlideShare

10. Best Practices for Promoting YOUR Business on SlideShare!

11. Upload your Marketing Materials Create new content or repurpose archived content Presentations Case Studies White Papers Brochures

12. Make a Webinar SlideCasts: Sync audio to a presentation to create a webinar Promote your webinar on SlideShare and other social media networks Capture leads before, during or after your webinar

13. Spread the Word Post links to Twitter, Facebook, Google Buzz or Delicious Email your friends Embed in blogs Get the ball rolling

14. Help your content go viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite

15. Rank high for your keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a business or technology related topic Go where your clients are researching solutions to their problems!

16. Leverage LinkedIn Use SlideShare App to showcase your content on your LinkedIn profile Find content from your LinkedIn network Favorite presentations

17. Connect with Influencers Engage with the SlideShare community Favorite and comment on other’s content Subscribe to other people. They may subscribe to you, driving views If your content gets a lot of views & favorites it could be featured on the homepage

18. Quick tips for getting popular Use a catchy title Use a striking first slide Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook) Reply to comments Thank anyone who favorites Encourage people to follow you on SlideShare

19. What other tools can a business use?

20. AdShare Promote your content contextually Geographic, categorical & relational targeting LeadShare Capture customer leads through your content assets Customizable lead or survey form & filtering options SlideShare.net/Business

21. How can I get more views? Have your content Featured on our homepage See Appendix 1: Advertising Opportunities Try AdShare Your content can become a ‘sponsored result’ next to relevant content Target specific countries Learn more at http://www.slideshare.net/business/adshare

22. Capture Leads on SlideShare Use LeadShare to capture leads on all content uploaded to SlideShare Customizable form Works on embeds More later in presentation

23. What if I want to do something REALLY BIG?

24. Go Big with SlideShare.net/Channels A Channel is a social microsite for your content & branding within the SlideShare community

25. Dominate Your Category Sponsored Channels

26. Own Your Channel Branded Channels

27. Advertise Display Ads 728x90 and 300x250 ad units available throughout site. Can be targeted geographically and contextually (to specific SlideShare Content Categories and Subcategories).

28. Thanks! For further information about advertising or custom channels, contact: [email_address]

29. Appendix 1: More Advertising Opportunities

30. Run a Contest on SlideShare Engage SlideShare users in a conversation around your brand Users create, upload, and drive their friends to vote on contest entries (e.g. “Go Green” contest, “Small Business Hacks” contest, etc.) Your brand’s messaging is woven throughout the contest pages. Including: brand videos demos presentations custom CTAs

31. Email Newsletter Ads Goes out every other week 160x600 ad unit

32. Custom Sponsorship Units Integrate your message/logo in the SlideShare experience. Units often perform better than traditional banners (3X).