The document outlines five essential rules for effective slide design aimed at engaging audiences and improving message retention. Key principles include simplicity, using relevant visuals, drawing inspiration from excellent presentations, being mindful of font choices, and personalizing content. The emphasis is on shifting focus from the presenter to the audience to enhance communication and impact.

1. [ ]SLIDE DESIGNthat sparks results

2. [ ]agenda
Build Context 5 Rules for Slide Design That Sparks Results Final Thoughts

3. [ ]building Context

4. We create slides for ourselves.

5. shift the focus to your audience.

6. [Visuals increase
retention by
]42%

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[65%of the world’s
population are
visual learners]

8. [ ]to create slides thatspark results
5 Rules

9. 1
Keep it simple

10. one idea
per slide
l

11. Instead of This

12. Use This
Networking Styles

13. And This
Connecting Online

14. Instead of This

18. }
A long deck
doesn’t mean
a long
presentation.

19. Simplicity is the
ultimate sophistication

20. 2
Use Relevant
Visuals

21. Paint a Picture
for them

24. Media

25. use visuals that
provoke emotion

26. Instead of This
92% of consumers say that
they have more trust in
something they find online
than they do in any
salesclerk.

27. Use This

28. Instead of This
Common Client Servicing Mistakes
• No clear expectations
•Big asks and no action
• Over-servicing
• Unhappy with staff
• Not doing the proper on-boarding
• Going in circles

29. Use This

30. 3
Be inspired

31. Inspiration
Actual

32. Inspiration
Actual

33. Look at beautiful
Decks for inspiration

34. 4
Make fonts
work for you

35. Don’t Use Too
Many Fonts
ON a Slide

36. Fonts should
appropriately
match the
tone of the
message.
Get an annual check up
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37. Fonts should
appropriately
match the
tone of the
message.
Get an annual check up
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38. [ ]ContrastingFontscanHelpMakeaPoint

39. 5
Personalize It

40. Make it
about them

45. Infuse Your
personality

47. If I Can Use a cute
Animal Picture,
I will.

48. Infuse Your Story Into Your Message

51. [ ]Final Thoughts

52. In sum…

53. Lean in to
Discomfort

54. practiceMakesPerfect

55. [ ]SLIDE DESIGNthat sparks results