The document provides 8 tips for creating effective presentations: 1) Tell a story with a clear beginning, middle, and end; 2) Keep content simple using minimal words and focusing on the audience; 3) Leverage visuals like images which are processed faster than text; 4) Use colors deliberately to draw attention; 5) Thoughtfully select fonts that complement each other and the context; 6) Ensure technical and grammatical perfection to avoid distracting errors; 7) Craft a memorable call to action at the end; 8) Remember to engage the audience with an element of fun and keep content fresh. The overall message is to focus on the audience experience and needs above all else when designing a presentation.

1. 8 Top Tips
To Building Presentations
That Are
Practically
Perfect
In
Every Way
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2. Whilst A Relaxed Audience
Is The Ideal
Bored,
Unengaged
&
On The Verge Of Sleep
Is Not The Aim
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3. Are You Focusing On Your Audience And Their Reactions
Simply Thinking About How To Pack As
MUCHInformation Into The Fewest Slides Possible
Or, As Is Much More Common
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4. 1. Always Tell A StoryMake Sure They Don’t Forget Every Word On Walking Out Of The Door
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5. An
Engaged, Interested and Involved
Audience Will Always
Retain More Information
Give Them A Reason To REALLY Listen To You
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6. ©OurOtherOffice
Beginning
You hook your audience here.
Set the mood and tone.
Middle
This is where you develop the purpose.
Systematically work towards your goal
End
What is your conclusion, your aim?
Do you have a call to action?
The structure of a presentation,
like a short story,
should have a
beginning, middle & end
each with a distinct purpose.

7. 2. Keep It SimpleThink Like A Copy Writer, It’s Not An Essay
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8. ©OurOtherOffice

9. If your customers are made to feel as if they are outsiders, they will eventually find a
competitor who makes them feel better about doing business with them - Shep Hyken
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If you are trying to engage your audience …
There’s no doubt that this is NOT the way to do it – Getting up in front of a conference room full of yawning co-workers
to deliver a PowerPoint presentation is already hard enough, subjecting them to half an hour of mind-numbing graphs, gifs and
tedious minutiae is simply NOT going to help. Remember that PowerPoint is a tool that’s experienced almost exclusively by a
trapped — and probably very impatient — audience. Responses to a lacklustre performance, unsurprisingly, can turn sour fast.
Sin Number 1 – Death By Bullet
Please, please stop it!
Use sparingly, introduce variation and look for inspiration (SlideShare)
Sin Number 2 – Gimmicks
Animations are great but you can have too much of a good thing
If you want to highlight something do fly it in, but don’t do it with everything
Sin Number 3 – Clip Art Clichés
Yes, that goes for stock photos and cute little white bubble men too
Seek our creative inspiration – Pinterest and Pixabay are great resources
Sin Number 4 – Overloading
There is nothing wrong with white space, in fact for PPT it is a positive virtue
Think like a copy writer, slides are a prompt not a dissertation
Sin Number 5 – Reading Your Own Slides
You are wasting peoples time, they could just have been given a handout
Have notes in your hand if you need them but LOOK at your audience not the screen
Think
#virtual
first

10. As
Beautifully Formatted
&
Packed Full Of Great Information
As The Previous Slide Is,
It’s A More Appropriate
Hand Out
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11. Make It Simple, But Significant – Don Draper
Think
#virtual
first
1. The First Rule
Your product, service or aim is FAR less important than what it can do for your audience
Concentrate on what it means for them
2. 80/ 20
At least 80% of your copy should be in the second person (i.e. You)
No one cares about the presenters needs, sorry!
3. KISS
Keep it simple stupid – no jargon or complicated constructions please
Show no mercy for filler words which ‘REALLY’ just clutter and slow you down
4. Red Pen Rule
Think you have finalised the words? Go back and lose 30% more
Tough? Perhaps, but it will lead to tighter, more actionable copy
5. Keep Your Eyes On The Goal
What are you ultimately aiming for?
If it isn’t relevant to that, lose it or put it in a hand out
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12. 3. USE IMAGES90% Of Information Transmitted To The Brain Is Visual And It Is Processed 60,000X Faster Than Text
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13. Whatever Your Purpose and Needs
A Great Image
Can Bring Your Slide To Life
And Form
A Lasting Memory Link
For Your Audience
That Words Alone Would Never Do
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14. But Please No
Stock Images
Water Marks
Terrible Quality
Little White Men
Well Thought Out, Relevant And Great
Quality Are The Key To A
Memorable Slide
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15. 4. Use ColourBlack & White May Be Appropriate For Printable Handouts But Not For Slides
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16. USE BRIGHT, RICH COLOURS
THEY DRAW THE EYE
USE FLAT COLOURS
THEY CREATE GREAT
EFFECTS
USE CONTRAST COLOURS
THEY BRING OUT THE
DETAIL
USE YOUR THEME COLOURS
THEY BRING IT BACK TO
YOUR BRAND
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17. 5. Think FontsA lot of People Neglect This Decision As Irrelevant – Don’t, It Matters!
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18. For Instance
DID YOU KNOW THAT …
Helvetica Is The Ideal Partner
For GARAMOND
And, For Websites VERDANA
And Georgia Work Brilliantly
If in doubt?
Google ‘Perfect Font Pairings’
Graphic designers generally agree that your different fonts should have
an element of contrast as well as a sense of collaboration.
Things like style, flow, width, kerning, thickness, and more can all be attributes that
help two different fonts pair nicely with a healthy amount of contrast and collaboration.
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19. 1. Choose Complimentary Fonts
Rounded and flouncy? Perfect for a party invite but not for your business newsletter
2. Establish A Visual Hierarchy
Newspapers do this really well. Establish a clear difference between headlines and body text
3. Consider Context
Where will you be using the slide? Paper or Screen? Try out the readability, it makes a difference!
4. Mix Serifs & Sans Serifs
Don’t have any time? Use this shortcut - A quick route to ready made complimentary pairings.
5. Create Contrast
Differences create distinct roles allowing them to stand out as individual pieces of information.
5. Avoid Conflict
Generally speaking, fonts with similar proportions are more likely to look harmonious together.
6. Avoid Pairings That Are Too Similar
Look for visually distinguishable from each other or you’ll have trouble establishing a hierarchy,
Must KnowTips On Fonts From Graphic Designers
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20. 6. Perfection MattersPeople WILL Notice Errors – And When They Start Looking For The Next They WILL Stop Listening
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21. As With Any
Iconic Art, Images Or Choreography
Details, Effects and Spacing
Really Do Matter
Symmetry has been scientifically proven to be
inherently attractive to the human eye.
Pay Attention, Or …
Risk Losing Theirs
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22. 7. Your Last WordWhatever Your Call To Action – Make It Memorable! Aim To Create Ripples!
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23. ©OurOtherOffice
Consider The Messages You
Want Your
Audience to Take Away
Have A Focus On
Them Through Out
BUT, Especially At The End

24. 8. Always Remember©OurOtherOffice

25. … There is an Element of
FUN
(Or rather, there
REALLY should be!)
In Every Job That Must Be Done…
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26. Look At
And
Talk Directly To
Your Audience
People Are Looking At You …
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Look At
And
Talk Directly To
Your Audience
…NOT your slides
Your Slides should be a
Visual Summary
They are NOT a word for word
reminder for you to read

27. Aim To Keep People Eager To See What
The Next Slide Will Reveal … …
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28. ©OurOtherOffice
Never Be Afraid To See Things From A DIFFERENT PERSPECTIVE

29. Though Her Words Are Simple And Few
Listen, Listen
She's Calling To You
"Feed The Birds, Tuppence A Bag
Tuppence, Tuppence, Tuppence A Bag"
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Remember to KEEP IT SIMPLE & MEMORABLE

30. Your Audience Is Unlikely To Think A Breath Of Fresh AirIs Any Bad Thing!
And, Finally…
Just Because It’s
New
Fresh
Visual
A Little Bit Quirky
Different To How Every One
Else ALWAYS Does It
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