GROUP MAD is a group of branding and leadership development consultancies that delivers strategic thinking and practical solutions that work. We build great brands by coaching the people behind them through a proven process.
Our passion and expertise lie in connecting, collaborating and nurturing leaders whether they are from Start-ups, SMEs or Multinationals. Our branding work spans across Corporate Branding, Product Branding, Employer Branding as well as training and coaching in the area of innovation and performance.
Strategies to Improve Facebook VisibilitySpendsetter
Your brand’s presence on Facebook contributes to your overall brand awareness more than ever before. With Facebook organic reach seemingly on a constant decline, you need to find low-cost, strategic ways of improving your brand’s visibility. If you don’t, the thousands of other brand pages will push your posts out of your audience’s News Feeds.
In this webinar presentation, learn how to increase visibility without spending all your budget, and ways to incentivize your fans to spread your content for you.
With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. How to run compelling social campaigns? How do you grow your audience, and connect successfully with interested prospects? What online tools, applications, and plugins should you use? How to measure and react to customer engagement? Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will show you how to grow and engage your Facebook fan base.
5 Revealing Facebook Marketing Stats
• 77% of B2C and 44% of B2B companies have acquired a customer through Facebook.
• 56% of people are more likely to recommend a brand after becoming a fan on Facebook.
• 51% of fans are more likely to purchase from a brand they “like” on Facebook.
• 33% of U.S. online consumers have made a purchase based o recommendations from friends on Facebook.
• 42% of marketers say that Facebook is critical or important to their business.
Facebook is a constantly evolving platform. Social media marketers need to stay on top of these changes and learn to take advantage of them. There is no better time to get your Facebook marketing in shape.
More Information:
Find out how you are doing with the Social Media Grader: http://www.customerinsightgroup.com/do-you-make-social-media-grade
Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/
Social Media Infographics: http://www.customerinsightgroup.com/infographs
Get help from an expert: http://www.customerinsightgroup.com/social-media-marketing
Here are just a few of the ways Customer Insight Group can you view and use social media:
• Listen and Learn: We help you to monitor what consumers are saying about your organization, your products, or programs and you can use the information to support your marketing goals. We help you test different social media tactics and learn what works.
• Build Relationships and Brand Awareness: You can interact with key audiences in order to build awareness for your brand. By increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels, your company can strengthen relationships and brand awareness.
• Improve Reputation: You also improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that is important to the customers you serve.
Cloud: social media marketing, facebook marketing, social media trends, facebook best practices, 2014 social media, facebook marketing 2014, facebook tips, facebook trends
Live is the buzzword on every social media marketers tongue right now - but how do you capitalize on the trend, meet your audience in the moment, and get executive buy-in to broadcast live?
With social channels like Facebook, Instagram, YouTube and more launching features that make it easier than ever to connect to fans live, time is of the essence to capitalize on a feature still underutilized by most marketers.
Whether your CEO is nervous to make a mistake on-air or you feel like you don’t have the right equipment to make your go-live moment shine, this session will guide you through how to make livestreaming a reality.
Social Media Marketing - 5 Elements of Success in Facebook Marketing CampaignsCallie Pak
This presentation will guide you through Five elements of success in Facebook Marketing Campaigns and draw from two interesting examples: The IKEA Showroom and The Whopper Sacrifice. -- Presented by Callie Pak (@calliepak) for MKTG4226: Social Media Marketing and Management Course at the Schulich School of Business
Strategies to Improve Facebook VisibilitySpendsetter
Your brand’s presence on Facebook contributes to your overall brand awareness more than ever before. With Facebook organic reach seemingly on a constant decline, you need to find low-cost, strategic ways of improving your brand’s visibility. If you don’t, the thousands of other brand pages will push your posts out of your audience’s News Feeds.
In this webinar presentation, learn how to increase visibility without spending all your budget, and ways to incentivize your fans to spread your content for you.
With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. How to run compelling social campaigns? How do you grow your audience, and connect successfully with interested prospects? What online tools, applications, and plugins should you use? How to measure and react to customer engagement? Sallie Burnett, President of Customer Insight Group, a leading strategic marketing firm renowned for its ability to help companies engage, keep and grow profitable customer relationships, will show you how to grow and engage your Facebook fan base.
5 Revealing Facebook Marketing Stats
• 77% of B2C and 44% of B2B companies have acquired a customer through Facebook.
• 56% of people are more likely to recommend a brand after becoming a fan on Facebook.
• 51% of fans are more likely to purchase from a brand they “like” on Facebook.
• 33% of U.S. online consumers have made a purchase based o recommendations from friends on Facebook.
• 42% of marketers say that Facebook is critical or important to their business.
Facebook is a constantly evolving platform. Social media marketers need to stay on top of these changes and learn to take advantage of them. There is no better time to get your Facebook marketing in shape.
More Information:
Find out how you are doing with the Social Media Grader: http://www.customerinsightgroup.com/do-you-make-social-media-grade
Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/
Social Media Infographics: http://www.customerinsightgroup.com/infographs
Get help from an expert: http://www.customerinsightgroup.com/social-media-marketing
Here are just a few of the ways Customer Insight Group can you view and use social media:
• Listen and Learn: We help you to monitor what consumers are saying about your organization, your products, or programs and you can use the information to support your marketing goals. We help you test different social media tactics and learn what works.
• Build Relationships and Brand Awareness: You can interact with key audiences in order to build awareness for your brand. By increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels, your company can strengthen relationships and brand awareness.
• Improve Reputation: You also improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that is important to the customers you serve.
Cloud: social media marketing, facebook marketing, social media trends, facebook best practices, 2014 social media, facebook marketing 2014, facebook tips, facebook trends
Live is the buzzword on every social media marketers tongue right now - but how do you capitalize on the trend, meet your audience in the moment, and get executive buy-in to broadcast live?
With social channels like Facebook, Instagram, YouTube and more launching features that make it easier than ever to connect to fans live, time is of the essence to capitalize on a feature still underutilized by most marketers.
Whether your CEO is nervous to make a mistake on-air or you feel like you don’t have the right equipment to make your go-live moment shine, this session will guide you through how to make livestreaming a reality.
Social Media Marketing - 5 Elements of Success in Facebook Marketing CampaignsCallie Pak
This presentation will guide you through Five elements of success in Facebook Marketing Campaigns and draw from two interesting examples: The IKEA Showroom and The Whopper Sacrifice. -- Presented by Callie Pak (@calliepak) for MKTG4226: Social Media Marketing and Management Course at the Schulich School of Business
We look at the changing scape of social marketing, including Facebook's dominance, how organic reach is truly a grind and how paid social ads can put you ahead. We also touch on re-targeted advertising campaigns.
Making Metrics Matter: The Shift from Social Measurement to Analysis for InsightSpredfast
Metrics can be a marketer’s ally: they allow businesses to measure performance against specific initiatives and overall company goals. But assessing social success isn’t about measuring every metric available. By measuring what matters and using these insights to take action, smart marketers are refining their social strategy and building stronger social programs. Hear measurement best practices from brands that have tamed their data and unleashed real insights. Learn how you can shift your social reporting focus to save time and effort and hone in on insights that yield smarter (more successful) social marketing programs.
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
Delivering a Winning Influencer Marketing PitchRustin Banks
“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ
Ways to explain why influencer marketing is valuable to brands.
Topics to address when pitching influencer marketing.
Tips for outlineing a well executed campaign.
Questions you have about influencer marketing.
Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
Innovating with Facebook Ads for RestaurantsVarun Gambhir
iOL Digital is proud to be associated with Out of The Blue, Mumbai - who have been most open to trying new ideas on Facebook, documented in the following slides. https://iol.digital
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
Psychology in Advertising Presentation - REI 5 VoicesMatt Gilhooly
In this presentation, I created advertisement creatives that serve 5 different consumer voices and one creative that served all at once. I present the rationale for each decision, including copy, creative, and other ad settings.
A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.
Social media report - European String Teachers AssociationAchin Gupta
Why was a Social Media Campaign needed for a music-based company?
- Increasing Brand Awareness
- Boosting Sales
- Optimising all Social Media Handles
- Building a relationship with ESTA’s audience
Creating Long-Term Value via Influencer MarketingTinuiti
Influencer marketing is quickly becoming a channel that’s part of all comprehensive marketing strategies. So, what’s missing from this relatively, but incredibly exciting new channel? How to track and manage influencer campaigns, and scale!
We look at the changing scape of social marketing, including Facebook's dominance, how organic reach is truly a grind and how paid social ads can put you ahead. We also touch on re-targeted advertising campaigns.
Making Metrics Matter: The Shift from Social Measurement to Analysis for InsightSpredfast
Metrics can be a marketer’s ally: they allow businesses to measure performance against specific initiatives and overall company goals. But assessing social success isn’t about measuring every metric available. By measuring what matters and using these insights to take action, smart marketers are refining their social strategy and building stronger social programs. Hear measurement best practices from brands that have tamed their data and unleashed real insights. Learn how you can shift your social reporting focus to save time and effort and hone in on insights that yield smarter (more successful) social marketing programs.
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
Delivering a Winning Influencer Marketing PitchRustin Banks
“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ
Ways to explain why influencer marketing is valuable to brands.
Topics to address when pitching influencer marketing.
Tips for outlineing a well executed campaign.
Questions you have about influencer marketing.
Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
Innovating with Facebook Ads for RestaurantsVarun Gambhir
iOL Digital is proud to be associated with Out of The Blue, Mumbai - who have been most open to trying new ideas on Facebook, documented in the following slides. https://iol.digital
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
Psychology in Advertising Presentation - REI 5 VoicesMatt Gilhooly
In this presentation, I created advertisement creatives that serve 5 different consumer voices and one creative that served all at once. I present the rationale for each decision, including copy, creative, and other ad settings.
A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.
Social media report - European String Teachers AssociationAchin Gupta
Why was a Social Media Campaign needed for a music-based company?
- Increasing Brand Awareness
- Boosting Sales
- Optimising all Social Media Handles
- Building a relationship with ESTA’s audience
Creating Long-Term Value via Influencer MarketingTinuiti
Influencer marketing is quickly becoming a channel that’s part of all comprehensive marketing strategies. So, what’s missing from this relatively, but incredibly exciting new channel? How to track and manage influencer campaigns, and scale!
Aditya Mehta Foundation - Marketing Strategy by Shreya, ASILVERSEAchin Gupta
Aditya Mehta Foundation came to us for helping them improve their donations and social media visiblity. We did much more for them and devised a proper marketing funnel to help them out.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
Social Media Marketing Agency Referral Program Deck - Vulpine InteractiveDerric Haynie
Do you know a lot of people that might benefit from social media marketing services?
Are you looking to help brands and companies further their digital presence, but can't do all the work yourself?
Then you might be a perfect fit for our referral program. We offer a 10% referral commission for each client closed for the first 1 year of service.
To apply to the referral program, please contact derric.haynie@gmail.com
Building Brand Advocacy: How Hootsuite uses social to grow its business & bui...Hootsuite
Marketers are in a great position to engage directly with audiences and create sincere, enthusiastic brand advocates.
Jeanette Gibson, Vice President, Customer Experience & Community of Hootsuite shares the stat of social, top trends, building advocacy, how Hootsuite engages with customers and measuring ROI. See the Hootsuite Brand Ambassdor video here: http://ow.ly/N0sbY
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
Group Mad Social Media Credentials 06032015
1. GROUP MAD
Social Media Credentials
How To Build Great Brands
Through Facebook Marketing
Intellectual Property of Group MAD. All rights reserved.
2. Social Media is all about people.
People connecting to other people
to build better relationships,
fostering communities and
increasing collective
knowledge.
3. “A Brand is no longer what we tell the consumer it is
– it is what consumers tell each other it is.”
4. 51%The percentage of consumers who said
they are more likely to buy a product
after “liking” the product on Facebook. (Hubspot)
Our main aim is to
help you build a
community of active
partners to spread
messages online.
What Can Facebook Do For You?
5. Facebook’s organic reach
could be zero very shortly.
Adding advertising to promote posts ensures we get 10-100x the exposure of
page posting alone but it is still
THE MOST COST EFFECTIVE WAY TO REACH TARGETED AUDIENCES.
Facebook & ROI Marketing
6. • We can use a Facebook
conversion tracking code and
create ads that automatically
optimize for conversions.
• Specifically, we can provide your
website manager a tracking pixel to
be placed on your website to send
information about the success of
our ads back to Facebook.
Sample
Facebook Ads for ROI
8. Surface
Deeper
Number of fans on Facebook
Does this number actually help your brand to
achieve its marketing objective?
Is it sheer volume of fans that drives
influence for your brand on facebook?
Are these fans of relevant for your brand?
How influential are these people
within their own social circle?
9. Reaching out to users who are not connected to our Facebook page.
Users have seen our post and awareness created.
Users click on our Facebook page and becomes a fan.
Fans to engage and create stories on our Facebook page.
(by liking, commenting and/ or sharing on wall).
Fans advocate the brand by continuing to
engage with our Facebook page.
Fans make purchase decision after building
a relationship with the brand / our page.
Ladder of Engagement
Viral reach is created.
10. • Like a page
• Post on the page wall
• Like a post
• Comment on a post
• Share a post
• Answer a question
• RSVP to a page’s event
• Mention the page in a post
• Tag the page in a photo
• Check in at a place
• Share a check-in deal
• Like a check-in deal
• Write a recommendation
Action of Engagement
15. Start Period : October 2013 As of today : January 2015
Page Likes : 20,157 Page Likes : 43,449
Average page like per month : 1,552 fans.
HOMESOY’s page likes has increased by 115% over the period of 15 months.
16. Although the fans of Brand A (Competitor) is 56,000 more than HOMESOY’s, the page
overview has shown that we are ranking above the competitor’s brand in terms of
engagement with fans.
As of the week of 25 January 2015, our engagement is 393% higher than the
competitor.
HOMESOY v.s. Brand A (Competitor)
Brand A (Competitor)
19. Start Period : August 2014 As of today : January 2015
Page Likes : 203 Page Likes : 12,971
Average page like per month : 2,128 fans.
HealthLand’s page likes has increased by 6289% over the period of 6 months.
20. Although the fans of Brand B (Competitor) is 7,800 more than HealthLand, the page
overview has shown that we are ranking above the competitor’s brand in terms of
engagement with fans.
As of the week of 25 January 2015, our engagement is 880% higher than the
competitor.
HealthLand v.s. Brand B (Competitor)
Brand B (Competitor)
23. Start Period : August 2014 As of today : January 2015
Page Likes : 74 Page Likes : 12,896
Average page like per month : 2,137 fans.
Fisherman’s Friends’s page likes has increased by 17,327% over the period of 6
months.
24. As of the week of 25 January 2015, the page overview has shown that we are ranking
above the competitor’s page in terms of engagement with fans.
Our engagement is 603% higher than the competitor’s page.
FF Malaysia v.s. Brand C (Competitor)
Brand C (Competitor)
27. Start Period : February 2014 As of today : January 2015
Page Likes : 308 Page Likes : 4,380
Average page like per month : 340 fans.
Palty’s page likes has increased by 1,322% over the period of 6 months.
28. Although the fans of Brand D (Competitor) is 50,700 more than our page Palty, however
the page overview has shown that we are ranking above the competitor’s brand in terms
of engagement with fans.
As of the week of 25 January 2015, our engagement is 1,716% higher than the
competitor.
Palty v.s. Brand D (Competitor)
Brand D (Competitor)
31. Start Period : March 2014 As of today : January 2015
Page Likes : 5,040 Page Likes : 13,769
Average page like per month : 793 fans.
Spritzer Pop’s page likes has increased by 173.2% over the period of 11 months.
32. Summary of Pages Like
Page Name Page Likes
(Start Period)
Page Likes
(As of Jan’15)
Average
page likes/
month
Percentage
HOMESOY 20,157 (Oct 2013) 43,449 1,552 115%
HealthLand 203 (Aug 2014) 12,971 2,128 6,289%
Fisherman’s Friend
Malaysia
74 (Aug 2014) 12,896 2,137 17,327%
Palty 308 (Feb 2014) 4,380 340 1,322%
Spritzer Pop 5,040 (March 2014) 13,769 793 173.2%
33. Campaign Case Study
Client: V Two O
Brand: Fairy Beauty
Duration: Feb 15 – March 5
From phase 1 & 2 (15 Feb – 5 Mar), the campaign was syndicated across 4 Facebook pages –
YUBERACTIVE, Liselle, Fairy Beauty and Jasmine Magazine. It has garnered a total of 1177 post likes,
107 shares, and 170,498 people reached. The high level of Facebook engagement was contributed by
Facebook advertising with 358,467 impressions, 2729 clicks, 3378 actions taken. The contest received
40 exciting comment entries within the period of 1 week.
34. Client: Unilever
Brand: Unilever Future Leaders Program
Duration: March – April 2013
Through observation on activities and engagement on the Unilever Future Leaders Program (UFLP),
compelling content and targeted advertising has increased the fan base from 476 to 953 within the
profiles for the UFLP page.
The content is crafted to spread awareness and call for action on the UFLP recruitment and to provide
useful information to potential applicants. The results have been very positive as planned, with the
strategy of sharing stories and outreach through Facebook advertising with syndication support from
YUBERACTIVE.
Campaign Case Study
35. Client: EIG
Brand: Clinelle
Duration: 7 – 27 May 2013
From phase 1 & 2 (15 Feb – 5 Mar), the campaign was syndicated across 4 Facebook pages –
YUBERACTIVE, Liselle, Fairy Beauty and Jasmine Magazine. It has garnered a total of 1177
post likes, 107 shares, and 170,498 people reached. The high level of Facebook engagement
was contributed by Facebook advertising with 358,467 impressions, 2729 clicks, 3378 actions
taken. The contest received 40 exciting comment entries within the period of 1 week.
Campaign Case Study
36. Client: Warner Bros
Brand: Pacific Rim
Duration:
July 1 - 18
The contest syndicated across Warner Bros, YUBERACTIVE and OMG Paradise pages, garnered
a total of 4,805 post likes, 185 shares, and 655,938 people reached. The high level of Facebook
engagement contributed by Facebook advertising garnered 13,535 clicks, with 3,854,436
impressions, and 38,426 actions taken. The contest received 257 exciting photo entries.
Campaign Case Study
37. Crystal Koh
O
F
M
E
W
: 03-5631 4879
: 03-5631 9504
: 012-630 9681
: crystalkoh@groupmad.asia
: www.groupmad.asia
Patrick Wee
O
F
M
E
W
: 03-5631 4879
: 03-5631 9504
: 012-288 9963
: patrickwee@groupmad.asia
: www.groupmad.asia
Elaine Heng
O
F
M
E
W
: 03-5631 4879
: 03-5631 9504
: 012-309 5820
: elaineheng@groupmad.asia
: www.groupmad.asia
Carina Ong
O
F
M
E
W
: 03-5631 4879
: 03-5631 9504
: 014-682 6699
: carinaong@groupmad.asia
: www.groupmad.asia
