The document analyzes the Twitter activity of several cosmetic companies, including Madara Cosmetics, Dzintars, Stenders, The Body Shop, Avon, and Nivea Australia over a 6 month period. It finds that Madara Cosmetics had the most engagement with 236 tweets, 70% of which were original content and 24% were replies to followers. The Body Shop also had high engagement with 675 tweets including 61% original content and 28% replies. In contrast, Dzintars and Stenders only tweeted promotions with no replies to followers. Overall, companies used Twitter for marketing, promotions, PR and customer service, but engagement levels varied significantly.