Skyeward Productions is a greeting card company founded by Sean Allen. The name "Skyeward" refers to an upward or beyond movement, symbolizing the company's goal to go above and beyond where greeting cards have been before. The logo features the name in a pink and brown color scheme representing femininity and ethnicity. The tagline, "Above and beyond the rest," promises to treat customers with respect and provide the largest selection of African American greeting cards.

1. Sean Allen
Skyeward Productions
Above and beyond the rest.

2. Why Skyeward Productions?
Half of Skyeward is the word Skye. Sky symbolizes
“above”, or “beyond”. However, there is an “e” in my
spelling. I don’t have any children yet, but when I
would talk of names to give my future daughter, Skye
has been my first choice.
The other half “ward” deals with movement.
So basically the name Skyeward refers to an upward
movement, or a movement beyond.

3. Strengths and Concerns
The name gives you a since of direction. You get
an idea of where the company is always heading.
We strive to go forward, above and beyond where
greeting cards have gone before.
The only minor concern I believe may arise is in
the spelling of Sky(e). It may confuse some
viewers who may not know the background of
the name.

4. Name Details
Brand name is available according to
Godaddy.com
It does not come up in the search on USPTO.gov
I feel Skyeward Productions would be both
fanciful and descriptive.

5. Skyeward Productions
Above and beyond the rest.

6. Logo Advantages
When it comes to the Law of Shape, I feel the logo is easy
to read.
The font was chosen to show its youthfulness by its design
and use of lowercase letters.
Also being that the name would be for my daughter, I
chose a font that was feminine.
When it comes to the Law of Color, I chose pink to
resemble a baby girl and brown to stand for ethnicity.

7. Logo Effectiveness
Wordmark category
I believe our logo is successful because of its uniqueness.
It looks as if the logo has a personality.
I hope the logo gives off a mood of friendliness because we
want our customers to feel comfortable doing business
with us.
skye

8. Hallmark
The font gives off a hint of elegance.
The use of the crown exudes regality.
The type is bold and easy to read.

9. Walt Disney
Bold, recognizable, and kid-friendly

10. Corporate Culture
Our vision is to build strong relationships with
our customers as well as with each other as
employees.
We will never say no. If we don’t have the card
you want, we’ll create it for you.
We will ensure our company has what you need
by having street teams conduct monthly surveys
to find out what the public really wants.

11. Mantra
“Speak from the heart,
through us.”

12. Our Tagline
The tagline of Skyeward Productions is “Above and beyond the rest.” As said before, we
strive to go above and beyond where African American greeting cards have gone before.
The tagline speaks to our customers letting them first know that we care. We treat each
customer with the utmost respect and promise to give them dedicated and efficient
service. We also go beyond by providing customers with the largest category selection of
African American greeting cards in the market.
Our tagline has a superlative connotation.
The tagline distinguishes us from other competitors by standing by its claim of having
the largest category selection of African American greeting cards.
Our tagline is easy to remember and reflects excellence and positivity.

13. Skyeward Productions
Above and beyond the rest.