The document discusses the branding of a new sports and entertainment agency called PTDF Sports/Entertainment Teaching & Representation. It explains that the agency name comes from the initials of the founder and his late cousin, and represents their goal of teaching and representation. The document also discusses the agency's logo, which is a work in progress, and values of empowering clients through education and transparency. The proposed tagline is "We will teach you what our competitors don’t want you to know!"

2. Brand Name
• PTDF Sports/Entertainment Teaching &
Representation comes from a combination
of mine and my cousins(who passed away)
initials. States our goal for the business.

3. • It is my belief that the strength comes from
the unity of our initials and the strength of
what we are representing. Teaching and
representation. It leaves no doubt about
what we are here to do. Yes, the nameis
protectable and it falls under the
description category.

5. • Our logo is still a work in progress. But it is what we have for now.
• I believe the laws of shape and color are being supported in my offering. The
blending of the colors in the name and the pictures make it look smooth
• Color and statement are what attracts the eye to a logo. My colors and
what my name says leave no doubt to what it is we are in business for.
• It reflects my uniqueness, my abstract thinking. It does leave room for
improvement, but it is a good place to start.

6. This is an example of my competitors logos. Nothing to specific or out of this world. Nothing that makes you stop and say what is that. There is nothing there that grabs me. So
Ib believe I still need some work on my logo.

7. • Values and beliefs
• Simply put the welfare of our clients futures is our number one goal.
• We will assume a lot by offering education to our clients.
• Direction, path to follow, successful example
• Answer all those questions that you need to know about your money, your
retirement, your contracts, your endorsements, and about your future

8. Mission Statement
• It is our goal and mission to empower our clients through education and
hands-on representation. There will be no secrets between us and our
clients. Trust is what our relationship is based upon. We will not except a
dollar from a client unless they completely understand every aspect of their
careers. Contracts, Income Taxes, Investments, Retirement.

9. Our Tagline
• We will teach you what our competitors don’t want you to know!
• Come and be active in deciding your future

10. • This is an effective tag line because it speaks directly to the clients needs and
desires.
• It speaks in easy to understand language. To the point.
• The tagline is descriptive and it addresses the brand message
• It distinguishes us from the competition simply because no one else does
what I plan on doing