This document discusses identity design and the differences between logos and branding. It states that an identity can be a name, symbol, or both, and that symbols can represent concepts like peace, love, evil, and beliefs. The purpose of an identity is to reflect an organization's values, beliefs, quality, and differentiation. A logo is an organization's brand mark while branding is defined by what an organization does, not just what it says. An identity represents an organization in its purest form while branding encompasses both visual identity and actions.

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2. WHO IS STEVE PRICE? IN THREE WORDS...

4. WHAT IS IDENTITY DESIGN?

5. IDENTITY IS A NAME

6. IDENTITY IS A SYMBOL

7. IDENTITY CAN BE A NAME AND A SYMBOL

8. IT CAN BE A SYMBOL OF PEACE

9. IT CAN BE A SYMBOL OF LOVE

10. IT CAN BE A SYMBOL OF EVIL

11. IT CAN BE A SYMBOL OF BELIEF

12. IT CAN BE A SYMBOL OF RELIGION

13. WHAT IS THE PURPOSE OF AN IDENTITY?

14. TO REFLECT VALUES(?)

15. TO REFLECT BELIEFS?

16. TO REFLECT QUALITY?

17. TO REFLECT DIFFERENTIATION?

18. WHAT IS THE DIFFERENCE BETWEEN A LOGO AND BRANDING?

19. YOUR IDENTITY IS YOUR BRAND MARK.

20. YOUR BRAND IS NOT WHAT YOU SAY.

21. YOUR BRAND IS WHAT YOU DO.

22. (YOUR) IDENTITY
IS NAKED YOU.
(YOUR) BRAND
IS WHAT YOU DO AND HOW YOU DO IT.

23. REMEMBER
(TELL THEM ABOUT THAT THING ABOUT HOW SOMEONE MAKES YOU FEEL)

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THANK-YOU