Lana Olivia Sauls has chosen the name "KARMA" for her entertainment brand based on the concept of karma. While the name is simple and memorable, it is also ambiguous and does not relate directly to the entertainment industry. The spherical logo incorporates the concept of karma through its shape and uses distinctive colors. The mission statement conveys that KARMA will provide reliable and up-to-date entertainment news to connect customers with the industry. The tagline "What Goes Around Comes Around" reinforces the brand message of karma in a memorable way.