Site Audit - An 8-Step Checklist for 2021
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Here are 8 steps to take when performing a site audit. From technical errors (canonical tags, redirects, mobile compatibility) to content (blog, images, URLs and duplication issues)
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To deliver marketing results that bring in business objectives, the first step is to clearly define those objectives. That means that after a business objective has been defined (use the S.M.A.R.T. chart), that objective should be translated into an audience the business wants to connect to. If, for example, a business wants to sell its offering into a new market, the latter will be defined by an audience having a clear identity. Such identity could include demographic, sociographic, and behavioural traits. Those traits will help the marketing team design a marketing campaign that caters to the audience's identity (such as messaging, value proposition, promotion, price, and marketing channel).
The 4 Facets of Branding
Branding should always align with marketing and business objectives. And to do that, we need to keep into consideration how familiar the audience is with the brand. The less familiar the audience is the longer it will take to convert. Once a brand has built its audience, a long-term image campaign will help the business turn its customers into long-term customers and brand advocates.
SEO Report Strategy
The SEO report summarizes the website's performance over time in key areas like on-page SEO, keyword rankings, content and links. It analyzes topics such as the site's crawlability, core web vitals and internal linking. It also tracks keywords and organic traffic, popular and high-value pages. Additionally, it evaluates current links, link building outreach and the site's link profile. Finally, it examines conversions including micro and macro conversions, revenue and ROI. The report concludes with remarks on completed activities, key results, future plans and recommendations to improve ROI going forward.
6 Tips on how to improve on-page SEO.pdf
6 tips on how to improve on-page technical SEO. Besides creating content that satisfies the query's intent, an SEO page will present:
- meta-tags that encourage the user to click on the link
- a page that loads fast on every device (below 3s)
- content that satisfies the query
- images whose content can be understood by search engines
- Internal links to help the user find additional content
- Backlinks to show the page's higher E.A.T. (Expertise, Authoritativeness, and Trustworthiness) compared to other sites
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Step-by-step guide on how to remove websites, YouTube channels, and apps from the list of placements where your Smart Campaign gets displayed.
Optimise your content strategy
Optimize your content strategy by analyzing your existing content's SEO performance, audience interest, and conversion rates. Create a spreadsheet to label content based on these factors and identify pages that could rank highly and topics most interesting to your audience. Use the analysis to update high-scoring content or create new content for low-scoring pages to improve traffic, leads, and sales.
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Increase your ROI by crafting the perfect Ad-Copy for your GoogleAds campaign. Here are 4 tips to get you started.
How to exclude negative keywords in Google Ads
To exclude negative keywords in Google Ads, add irrelevant search terms to the Negative Keywords list under Campaign > Keywords. Identify words like "Job" that make queries irrelevant and add them as Broad Match negative triggers to the Negative Keywords list to exclude those queries from your ads.
How to find Google Ads keywords using SEMrush
Step-by-step guide on using SEMrush SEO tools to find the keywords to bid for in your GoogleAds campaign.
How to optimise conversion rate in Google Ads
Here are three steps you can take to increase the conversion rate in a Google Ads campaign: change match type, keep the Negative Keywords list updated, and pause non-converting keywords.
Improve audience targeting in GoogleAds.pdf
Google Ads allows advertisers to optimize audiences for campaigns and ad groups using demographics and affinities to target personal traits, in-market interests to reach those actively searching, and remarketing combined with Google Analytics audiences that match campaign settings.
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Every business targets an audience defined by behavioural, psychological or demographical traits. However, 20% of such an audience represents 80% of the business (Pareto principle). Therefore, to increase the ROI of any business, marketing campaigns should focus more on delivering results from that 20%. To achieve such results in Google Ads, marketers can take advantage of the Rules feature. They can create an automated rule that increases the bidding by a percentage of choice (I recommend between 20 and 50%) when a pre-defined audience triggers the query (to create the audience, use the Audience Manager feature).
How to choose the right KPI based on the marketing goal.pdf
Every marketing activity should be designed with a specific goal in mind - that goal should bring the business closer to one of its objectives. To keep track of how close marketing is to delivering such objectives, pre-defined KPIs should be selected based on the marketing activity. In this presentation, I summarise 4 marketing goals and their corresponding KPIs.
Managing SEO Content Creation
Here are four steps to help you manage SEO content creation. First, choose your core (or pillar) keywords, create additional content around those core keywords, check what competitors are doing to rank in first spots, and create a list of content pieces that improve upon your competitors. And finally, deliver content in a format that satisfies your business branding guidelines, the original query, and Google algorithm (technical SEO).
How to start a Keyword Analysis
Here are 3 steps on how to start keyword analysis. In short, an effective SEO strategy should focus on business-related keywords and solve SEO issues accordingly.
The value of semantic in SEO
When choosing keywords to rank for, consider only keywords that make sense for your business and audience.
Do not try to rank for every possible keyword that could describe your product or service.
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SHEIN’s business model:
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ChatGPT
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Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
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Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
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