A few members of the Digital Influence Group team break down key elements of the recent Facebook News Feed redesign, including the optimizations brands should be prepared to make in the near term to take advantage of the changes.
Prophets presents "Facebook Timeline for brands essential training"Prophets Agency
In this presentation we explain what changed in the Facebook layout, and what this means for your brand, how you should respond to these changes.
We include many examples and notes what these changes mean for your brand online.
contact us at info@prophets.be or on www.prophets.be
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Facebook can be a key marketing channel for businesses. The main challenges are building a large fan base and leveraging value from Facebook users. To build fans, businesses should promote their Facebook page offline and online, run Facebook advertising campaigns, and create fan-focused promotions. To leverage value, businesses should use their page for direct promotions, customer service, and branding. They can also create applications to collect user data, advertise on Facebook, and integrate Facebook tools into their website. New tactics like clustering and open graph can help drive traffic.
The document discusses major changes Facebook is making to its interface and how this will impact brands. Facebook is redesigning profile and brand pages with a new timeline feature to encourage more real-time sharing and interactions between brands and fans. Some key changes include an updated newsfeed, timeline for displaying brand history, larger photos and videos, and enhanced sharing options. The changes are meant to get people to take social actions supported by brands and engage more with compelling content.
Attini Video is a video sharing platform native to SharePoint 2010. It allows users to easily publish, organize, and share videos within an organization. Key features include embedding videos, social engagement tools like comments and likes, and analytics on video views and interactions. The goal is to provide an internal video solution to increase knowledge sharing and leadership visibility while keeping sensitive videos private.
The document provides guidelines for managing the 12BET fanpage on Facebook. It discusses types of content to share, including active feeds with relevant content from various sources, photos related to 12BET's products and events, and videos. It also outlines tactics to engage fans such as asking them to "like" posts, using famous quotes, conducting true/false polls, and featuring loyal fans. The document recommends sharing a mix of content from the fanpage, company blog or Twitter, as well as user-generated photos and videos.
This document discusses how to create and customize a YouTube channel for marketing purposes. It explains that a channel provides a central URL, establishes your brand, and allows you to build a relationship with viewers. Key elements of a channel include featured videos, profile information, uploads and favorites. The document then outlines how to create a basic channel, customize its design and content, and choose video layout options. It also discusses using bulletins to engage subscribers and measuring channel metrics.
Prophets presents "Facebook Timeline for brands essential training"Prophets Agency
In this presentation we explain what changed in the Facebook layout, and what this means for your brand, how you should respond to these changes.
We include many examples and notes what these changes mean for your brand online.
contact us at info@prophets.be or on www.prophets.be
Marketer's guide to Facebook timeline: Tips for brands and marketers for the ...Jack Morton Worldwide
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What's your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Facebook can be a key marketing channel for businesses. The main challenges are building a large fan base and leveraging value from Facebook users. To build fans, businesses should promote their Facebook page offline and online, run Facebook advertising campaigns, and create fan-focused promotions. To leverage value, businesses should use their page for direct promotions, customer service, and branding. They can also create applications to collect user data, advertise on Facebook, and integrate Facebook tools into their website. New tactics like clustering and open graph can help drive traffic.
The document discusses major changes Facebook is making to its interface and how this will impact brands. Facebook is redesigning profile and brand pages with a new timeline feature to encourage more real-time sharing and interactions between brands and fans. Some key changes include an updated newsfeed, timeline for displaying brand history, larger photos and videos, and enhanced sharing options. The changes are meant to get people to take social actions supported by brands and engage more with compelling content.
Attini Video is a video sharing platform native to SharePoint 2010. It allows users to easily publish, organize, and share videos within an organization. Key features include embedding videos, social engagement tools like comments and likes, and analytics on video views and interactions. The goal is to provide an internal video solution to increase knowledge sharing and leadership visibility while keeping sensitive videos private.
The document provides guidelines for managing the 12BET fanpage on Facebook. It discusses types of content to share, including active feeds with relevant content from various sources, photos related to 12BET's products and events, and videos. It also outlines tactics to engage fans such as asking them to "like" posts, using famous quotes, conducting true/false polls, and featuring loyal fans. The document recommends sharing a mix of content from the fanpage, company blog or Twitter, as well as user-generated photos and videos.
This document discusses how to create and customize a YouTube channel for marketing purposes. It explains that a channel provides a central URL, establishes your brand, and allows you to build a relationship with viewers. Key elements of a channel include featured videos, profile information, uploads and favorites. The document then outlines how to create a basic channel, customize its design and content, and choose video layout options. It also discusses using bulletins to engage subscribers and measuring channel metrics.
The document provides descriptions of various Facebook app templates available through NorthSocial.com. The apps allow businesses to showcase images, videos, products and other content on their Facebook pages. They integrate features like commenting, sharing and drive traffic. NorthSocial offers the apps at discounted rates and provides a free trial for customers to try them.
Buzzient Publish2Social allows users to manage multiple social media accounts on Facebook and Twitter from a single interface. It enables users to create and schedule posts, upload images, track engagement metrics, and target audiences geographically. Publish2Social is part of Buzzient's social media management suite, which provides comprehensive tools for publishing, monitoring, and engaging on social networks to increase business opportunities.
Deck I created for noise to help clients understand what changes with the FB Timeline for business fan pages, how it affects them, and best practices moving forward.
This document outlines the 4 key steps to successful web page design and construction:
1) Planning - Determine goals, users, resources needed
2) Design - Structure pages with navigation, text, media, and visual layout
3) Production - Create content, images, files and test site
4) Maintenance - Update content, track usage, and respond to feedback
What Marketers need to know about new Facebook Brands Pagessalomon dayan
On Wednesday February 29th 2012, Facebook made timeline available to all pages
This capability will automatically roll out to all pages on March 30, but Admin can upgrade to timeline right now
Key changes include:
1.- Having a more visual canvas to present the brand history (story)
2.- Admin have more control of post
3.- More social, engaging and retail oriented ads
This tutorial explains how to create a new channel in MediaTube, MediaLMS, MediaCommerce, or EnterpriseTube. The first step is to log in to your portal. It then provides links to additional tutorials on changing channel details, enabling user generated content, single sign-on integration, Facebook integration, and restricting playback domains. Further support can be found at vidizmo.com/support.
Membership software is used to either manage free membership to a website and restrict access to certain parts of the site to those that have signed up, or manage paid membership, allowing access to premium content on a website for a monthly or annual fee. CBSubs is a membership plugin that allows restricting access to any CMS content like articles, components and modules based on subscription plans, and integrates with payment gateways and extensions like Community Builder, DOCman and JEvents. It provides a powerful yet flexible solution for paid memberships on Joomla sites.
This document provides an overview of emerging new media solutions from Filemobile Inc., including media mixers, mobile apps, and social features. Media mixers allow easy creation and sharing of content combinations. Mobile apps allow collecting and managing user-generated content and ads from smartphones. Additional features support social networking, contests, and engaging users across multiple platforms.
Woodwing is a collaborative publishing platform that allows multiple users to simultaneously edit content objects within a layout, eliminating hardcopy proofs and manual corrections. It facilitates multi-channel publishing of content across print, web, mobile and other formats. The system provides version tracking, permissions-based access and workflows to help audit firms efficiently create and distribute publications.
The document discusses the various new media technologies used at different stages of the film production process. Adobe Premier Elements was used for video editing, allowing rendering of high quality videos, precise cutting and rearranging of clips, color and audio editing. Photoshop was used for ancillary tasks like creating templates and manipulating photos. Digital HD cameras from Sony and Canon were used for filming, capturing footage of varying resolutions. A Wix blog documented the process, allowing embedding of videos, images, and links to presentations using additional software like Prezi and Slideshare.
As of March 10th, Facebook pages received an updated layout and several new features to help you engage with your fans. Here's some of the upgrades:
· Notifications when fans interact with your page or posts
· A place to showcase photos along the top of your page
· A news feed for your page
· The ability to Like and post on other pages as your pag
Building Global Brands on Facebook: How Many Pages?Andrew Cherwenka
Marketers are building direct connections with consumers in Facebook and engaging them to:
- build brand equity globally
- support campaigns regionally
- generate actionable insights
They have 2 options when building global Facebook communities: a Single Global Page or Global Plus Regional Pages.
This deck recommends the Global Plus Regional Pages approach and explains why.
A primer to those already familiar with Facebook through personal profiles and the old style Pages. It addresses the new
upgrades, and provides ideas and thought starters to help you create - or
improve - your brand’s presence.
The document summarizes Facebook's announcement about evolutions to its design and user experience. The key points are:
1. Facebook introduced a richer, more visual design that emphasizes images and photo albums. It also separated the news feed into dedicated sections for friends, brands, music, and articles.
2. The news feed sections include a friends-only feed, a feed for followed brands and celebrities, a music feed of friends' music and artist updates, and an articles feed of content from friends.
3. Facebook applied its mobile interface to desktop, moving navigation to the right and announcing new posts with a grey line. This focuses more space on content with only two sections for feed and advertising.
On March 7, 2013, Facebook introduced us to their latest updates to the News Feed which promises to "cut the clutter." 22squared's POV provides advertisers & marketers with a breakdown of the changes, brand implications and five immediate takeaways.
Facebook unveiled an updated News Feed design on March 7, 2013, the first redesign since 2011. The new design aims to create a "personalized newspaper" that keeps users more engaged by introducing multiple feeds that can be switched between, including feeds for close friends, groups, events. The new design emphasizes photos and visual content, consolidating photos into a sidebar and featuring larger photo stories. It also introduces rich previews of events, articles and check-ins. The redesign was designed with a consistent mobile experience in mind.
YouTube has completed beta testing of a new channel page now available to all users and brands. The new “One Channel” design puts featured content front and center and matches the aesthetic of Google+. YouTube has also announced several new features that aid in organizing and promoting videos on individual channels. This POV explains the news design and what to expect in the future.
This document provides tips for brands on using the new Facebook Timeline format. It discusses visual changes like the larger cover photo and profile picture sizes. It also covers optimizing the timeline by pinning posts, prioritizing content, and focusing on visual posts. The document notes that custom applications will have a smaller presence and the interface is now focused on telling a brand's story through curated content on the timeline. It emphasizes that engaging posts in the news feed remain important for generating awareness.
Facebook has introduced new changes to Pages with its rollout of the Timeline format for brands. This includes a new visual layout focused on a timeline of brand milestones and history, more controls for brands over user posts and interactions, and new post types for promotions. Brands are encouraged to focus on visual storytelling through their timeline, continue engaging users through the News Feed, and leverage new promotion options while maintaining a high-quality user experience through best practices like posting once daily.
Facebook Timeline: A Marketer's Guide To Making The Most Of 2012 ChangesBen Grossman
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What’s your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
The document provides descriptions of various Facebook app templates available through NorthSocial.com. The apps allow businesses to showcase images, videos, products and other content on their Facebook pages. They integrate features like commenting, sharing and drive traffic. NorthSocial offers the apps at discounted rates and provides a free trial for customers to try them.
Buzzient Publish2Social allows users to manage multiple social media accounts on Facebook and Twitter from a single interface. It enables users to create and schedule posts, upload images, track engagement metrics, and target audiences geographically. Publish2Social is part of Buzzient's social media management suite, which provides comprehensive tools for publishing, monitoring, and engaging on social networks to increase business opportunities.
Deck I created for noise to help clients understand what changes with the FB Timeline for business fan pages, how it affects them, and best practices moving forward.
This document outlines the 4 key steps to successful web page design and construction:
1) Planning - Determine goals, users, resources needed
2) Design - Structure pages with navigation, text, media, and visual layout
3) Production - Create content, images, files and test site
4) Maintenance - Update content, track usage, and respond to feedback
What Marketers need to know about new Facebook Brands Pagessalomon dayan
On Wednesday February 29th 2012, Facebook made timeline available to all pages
This capability will automatically roll out to all pages on March 30, but Admin can upgrade to timeline right now
Key changes include:
1.- Having a more visual canvas to present the brand history (story)
2.- Admin have more control of post
3.- More social, engaging and retail oriented ads
This tutorial explains how to create a new channel in MediaTube, MediaLMS, MediaCommerce, or EnterpriseTube. The first step is to log in to your portal. It then provides links to additional tutorials on changing channel details, enabling user generated content, single sign-on integration, Facebook integration, and restricting playback domains. Further support can be found at vidizmo.com/support.
Membership software is used to either manage free membership to a website and restrict access to certain parts of the site to those that have signed up, or manage paid membership, allowing access to premium content on a website for a monthly or annual fee. CBSubs is a membership plugin that allows restricting access to any CMS content like articles, components and modules based on subscription plans, and integrates with payment gateways and extensions like Community Builder, DOCman and JEvents. It provides a powerful yet flexible solution for paid memberships on Joomla sites.
This document provides an overview of emerging new media solutions from Filemobile Inc., including media mixers, mobile apps, and social features. Media mixers allow easy creation and sharing of content combinations. Mobile apps allow collecting and managing user-generated content and ads from smartphones. Additional features support social networking, contests, and engaging users across multiple platforms.
Woodwing is a collaborative publishing platform that allows multiple users to simultaneously edit content objects within a layout, eliminating hardcopy proofs and manual corrections. It facilitates multi-channel publishing of content across print, web, mobile and other formats. The system provides version tracking, permissions-based access and workflows to help audit firms efficiently create and distribute publications.
The document discusses the various new media technologies used at different stages of the film production process. Adobe Premier Elements was used for video editing, allowing rendering of high quality videos, precise cutting and rearranging of clips, color and audio editing. Photoshop was used for ancillary tasks like creating templates and manipulating photos. Digital HD cameras from Sony and Canon were used for filming, capturing footage of varying resolutions. A Wix blog documented the process, allowing embedding of videos, images, and links to presentations using additional software like Prezi and Slideshare.
As of March 10th, Facebook pages received an updated layout and several new features to help you engage with your fans. Here's some of the upgrades:
· Notifications when fans interact with your page or posts
· A place to showcase photos along the top of your page
· A news feed for your page
· The ability to Like and post on other pages as your pag
Building Global Brands on Facebook: How Many Pages?Andrew Cherwenka
Marketers are building direct connections with consumers in Facebook and engaging them to:
- build brand equity globally
- support campaigns regionally
- generate actionable insights
They have 2 options when building global Facebook communities: a Single Global Page or Global Plus Regional Pages.
This deck recommends the Global Plus Regional Pages approach and explains why.
A primer to those already familiar with Facebook through personal profiles and the old style Pages. It addresses the new
upgrades, and provides ideas and thought starters to help you create - or
improve - your brand’s presence.
The document summarizes Facebook's announcement about evolutions to its design and user experience. The key points are:
1. Facebook introduced a richer, more visual design that emphasizes images and photo albums. It also separated the news feed into dedicated sections for friends, brands, music, and articles.
2. The news feed sections include a friends-only feed, a feed for followed brands and celebrities, a music feed of friends' music and artist updates, and an articles feed of content from friends.
3. Facebook applied its mobile interface to desktop, moving navigation to the right and announcing new posts with a grey line. This focuses more space on content with only two sections for feed and advertising.
On March 7, 2013, Facebook introduced us to their latest updates to the News Feed which promises to "cut the clutter." 22squared's POV provides advertisers & marketers with a breakdown of the changes, brand implications and five immediate takeaways.
Facebook unveiled an updated News Feed design on March 7, 2013, the first redesign since 2011. The new design aims to create a "personalized newspaper" that keeps users more engaged by introducing multiple feeds that can be switched between, including feeds for close friends, groups, events. The new design emphasizes photos and visual content, consolidating photos into a sidebar and featuring larger photo stories. It also introduces rich previews of events, articles and check-ins. The redesign was designed with a consistent mobile experience in mind.
YouTube has completed beta testing of a new channel page now available to all users and brands. The new “One Channel” design puts featured content front and center and matches the aesthetic of Google+. YouTube has also announced several new features that aid in organizing and promoting videos on individual channels. This POV explains the news design and what to expect in the future.
This document provides tips for brands on using the new Facebook Timeline format. It discusses visual changes like the larger cover photo and profile picture sizes. It also covers optimizing the timeline by pinning posts, prioritizing content, and focusing on visual posts. The document notes that custom applications will have a smaller presence and the interface is now focused on telling a brand's story through curated content on the timeline. It emphasizes that engaging posts in the news feed remain important for generating awareness.
Facebook has introduced new changes to Pages with its rollout of the Timeline format for brands. This includes a new visual layout focused on a timeline of brand milestones and history, more controls for brands over user posts and interactions, and new post types for promotions. Brands are encouraged to focus on visual storytelling through their timeline, continue engaging users through the News Feed, and leverage new promotion options while maintaining a high-quality user experience through best practices like posting once daily.
Facebook Timeline: A Marketer's Guide To Making The Most Of 2012 ChangesBen Grossman
On 29 Feb 2012, Facebook launched its Timeline layout for brand Pages and several new advertising products. The new layout will have an impact on what brands have built on Facebook in the past and how brands can best use Facebook in the future.
What’s your timeline for making the most of the new layout? How about starting now?
Jack’s guide to Facebook Timeline suggests new best practices and addresses how the changes put brands over communities, could distract marketers from the News Feed, necessitate visualization and encourage storytelling through brand heritage.
Facebook has introduced new changes to Pages with its rollout of the Timeline format for brands. This includes a new visual layout focused on a timeline of brand milestones and history, more controls for brands over user posts and interactions, and new post types for promotions. Brands are encouraged to focus on visual storytelling through their timeline, continue engaging users through the News Feed, and leverage new promotion options while maintaining a high-quality user experience through best practices like limiting posts to one per day.
Facebook has introduced new changes to Pages with its rollout of the Timeline format for brands. This includes a new visual layout focused on a timeline of brand milestones and history, more controls for brands over user posts and interactions, and new post types for promotions. Brands are encouraged to focus on visual storytelling through their timeline, continue engaging users through the News Feed, and leverage new promotion options while maintaining a high-quality posting frequency of about one post per day. The changes emphasize brands having more control over their narrative and presence on Facebook.
Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Be...David Jones
Facebook announced significant changes to how brands can engage with users on Facebook pages with the launch of Timelines. This will change the design, content, community management, and media strategies for brands. Brands need to update their page design, content, and community management protocols to take advantage of new features like the cover photo, pinned posts, pre-moderation, and direct messages by certain deadlines. Embracing the full Facebook ecosystem, creating useful and conversational content, offering utility to users, and activating brand advocates will be important for success in the new Timeline era.
This document provides information about Facebook pages and timelines. It discusses the history of Facebook pages and how they have evolved over time from 2009 to 2012. It also provides tips for businesses on how to optimize their Facebook page and engage audiences using features like the cover photo, profile picture, tabs, apps, pinned posts, and highlighted posts. The document emphasizes focusing on user interaction and sharing brand and user content separately on the new Facebook timeline format.
The document provides tips for optimizing posts on Facebook brand pages to maximize impressions via newsfeeds. It notes that over 90% of fans do not revisit pages, so posts are important for driving impressions. It recommends using compelling photo or video posts; understanding and optimizing for the EdgeRank algorithm which considers user affinity, engagement weight, and post freshness; posting at optimal times; and creating a content calendar. The high-level goal is to generate engaging content that increases user interactions and drives higher reach and impressions for brand pages on Facebook.
Facebook is the most powerful and popular social networking website available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with current supporters and find new ones. Join us for this webinar and find out about Timeline for Brand Pages and what else is new on Facebook.
Facebook has announced changes to the News Feed that will allow users more control over what they see. Key changes include larger images, a cleaner design inspired by newspapers, and the ability for users to filter their feed by most recent, friends, photos or pages they follow. This means brands need to focus on high quality 600x600 pixel images and ensure their content remains interesting in the "Following" feed that shows updates from pages. Instagram integration is also being increased, so brands should consider it an important additional channel.
Facebook will automatically convert all brand pages to the new Timeline format by March 30th. The Timeline format changes the page layout to a chronological profile of the brand's history and milestones on Facebook. It also features larger cover images and application tabs, as well as new post formatting options like pinning posts. Brands are encouraged to opt-in to the Timeline format early to control how their page is updated ahead of the automatic conversion deadline.
Facebook is making several changes to its advertising platforms: 1) Sponsored Story ads will be retired on April 9th and existing ads will transition to other formats like Page Like ads; 2) Ad targeting will be improved to better define audiences when multiple interests are selected; 3) A "Trending" bar has been added to showcase popular topics. Twitter redesigned its desktop site to resemble the mobile version. Instagram launched a direct messaging feature for private photo sharing similar to Snapchat. Pinterest is experimenting with GIF uploads. These changes aim to improve user experience and engagement for advertisers.
Facebook Timeline for Brands | Changes & Hidden ImplicationsOgilvy Consulting
On February 29, 2012, Facebook announced updates to Pages at their first ever Facebook Marketers Conference in New York City. The big story, as expected, was the roll out of Timeline for brands. And the corresponding big headline, as expected, was, "Brands are multimedia storytellers!"
But, there's much more to it. The brand world will soon be divided into those who fully "adopt" Timeline, and those who simply "migrate" their old strategy and ways of working to the new feature set. Brands looking to adopt must consider and prepare for the hidden implications of Timeline - reallocation of resources, increased creative involvement, a reset of content process, the new profile of community managers and more.
Check out this presentation for a summary of the Pages changes and the hidden implications of Facebook Timeline for brands.
This document provides an overview of 18 different social media apps that can be used on a Facebook page including Deal Share, Document Display, Donate, Exclusive, Fan Offer, First Impression, Map It, Partner Pages, Photo Showcase, RSS Feed, Show & Sell, Sign Up, Sweepstakes, Twitter Feed, Video Channel, Video Premier, Viral Wave, and Volunteer. Each app is described with 1-3 sentences and includes screenshots of features and settings panels.
Similar to Facebook News Feed Update: What Brands Should Know (20)
On June 6, 2013, Digital Influence Group, Skyword and IBM held a webinar on "Generating Leads through B2B Content Marketing." View slides from the webinar to learn how IBM is using organic search, bloggers and news writers, and value-added content to capture customers' attention throughout the purchase process, as a part of IBM's award-winning Midsize Insider program. Also learn how B2B marketers can create Influencer programs to drive prospects further down the sales funnel.
Speakers include:
Leslie Reiser, Program Director, Mid Market Digital Marketing WW, IBM (@LCReiser)
Christine McManus, Director of Strategic Services, Skyword (@ChrissyMac8)
Scott Ludwig, Associate Director, Marketing, Digital Influence Group (@BostonRS)
Kevin Green, Senior Vice President, Strategy, Digital Influence Group (Moderator, @KevinMGreen)
Social Media Breakfast Boston #31: Beyond Social, Paid, Owned & EarnedRacepoint Global
On 3/29 DIG was excited to host Social Media Breakfast Boston #31, which featured panelists from Life is good.®, Forrester Research, Reebok and DIG. The event discussed moving beyond Paid, Owned & Earned silos and infusing social and content throughout every customer touchpoint.
The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...Racepoint Global
The document discusses IBM's initiative to train and enable employees to engage effectively on social media in a way that is aligned with IBM's business goals and brand. It outlines how IBM identifies subject matter experts among employees, provides tailored training based on their strengths and interests, and integrates them into marketing programs by amplifying their digital expertise. The goal is to leverage employees' online influence to help differentiate IBM as a leader in social business while reinforcing the company's values of being social, smart, and secure. Metrics show experts' digital engagement results in higher reach, conversion rates, and leads compared to traditional marketing tactics.
Empowering Employees as Social Media Brand AmbassadorsRacepoint Global
View slides from DIG SVP of Strategy Kevin Green and IBM's MarketingProfs B2B Forum Oct. 4, 2012 session on empowering employees as social media brand ambassadors.
Larry Weber and Alex Mouldovan presented on measuring the return on investment (ROI) of social media. The agenda included Larry and Alex sharing their perspectives and having a discussion. Alex discussed how social media is transforming business and provided examples of ROI from Dell, Marriott, CDW and eBay. He also covered best practices for social marketing and measuring social media ROI. Larry and Alex then had a discussion and took questions from the audience.
The document discusses the importance of social media for B2B technology marketers. It summarizes perspectives from Larry Weber of Digital Influence Group, Dave Munn of ITSMA, and Pauline Ores of IBM on developing strategic social media approaches and programs. Research shows most buyers now use social media in purchase processes. Successful strategies require identifying goals, content creation, engagement across multiple channels, and measurement of outcomes. Challenges include resource commitment, maintaining engagement, and measuring results.
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
This document summarizes a webinar on navigating regulatory issues of social media in healthcare. The webinar featured presentations from leaders in digital marketing, pharmaceutical marketing, and health law. They discussed challenges of engaging in social media for healthcare companies due to unclear and restrictive regulations. Speakers called for FDA policy changes to encourage information sharing and recommended best practices for healthcare companies to cautiously engage in social media while remaining compliant. The webinar concluded with a question and answer session between the panel and attendees.
Digital Influence Group (DIG) is a full-service interactive agency focused on helping clients take advantage of the social shift in marketing to build deeper relationships with their key constituencies. We have developed a unique methodology for identifying, educating and influencing the blogosphere, reputation aggregators, e-communities and social networks. Using social media to cultivate rich online experiences that drive stronger emotional connection and deeper engagement, we constantly measure and optimize all that we do.
Digital Influence Group is a part of W2 Group, Inc., a next-generation marketing services company founded by Larry Weber in 2004.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
2. Overview of Updates: A New Look for News Feed
Facebook has recently announced the rollout of a redesigned news feed, aimed at reducing “clutter” and
focusing more on stories from the people and Pages users care most about. This change is primarily a visual
redesign; there will be no changes to Facebook’s algorithm and how they surface content:
Key features of update:
• Bigger Images: Photos, news articles, maps and events are more prominently highlighted
– According to Facebook, photos currently make up 50% of all news feed stories
• Mobile Consistency: This will serve as a unified user interface; the news feed will now have the same
look and feel on mobile, tablet and web.
• Multiple Feeds: The News Feed is now easier to filter – users will now have the option to sort beyond
just “most recent” and “top stories” – you can now sort by photos, music, pages and people you are
following, games, groups and your custom friend lists
2
3. Impact for Brand Pages
These most recent updates offer several advantages for brand Pages and things to keep in
mind to best leverage the changes:
• High quality images and videos
are now more important than ever
– Photos will now appear even more
prominently in the news feed, so
brands will need to pay extra
attention to ensure that the images
they use are relevant, appealing and
engaging to followers.
• Users can more easily filter their
news feed
– An aggregated feed will be created
so users can quickly and easily
navigate to see every post from
pages they care about
• Cover photos are in the spotlight
– The Page cover photo is now the
image that will be displayed to
provide more context for both organic
and paid news feed stories
3
4. Recommendations for Brands
The following should be considered as part of the ongoing Facebook Page strategy for brands:
Continue frequent updates of your
timeline cover photo so that it remains
consistent with desired brand messaging
in order to maximize engagement with
highlighted posts
As the new News Feed starts to roll out more broadly, focus on including more visual
content. The majority of posts on your Facebook page should contain a visual element
to take full advantage of the new image features
Consider posting more updates using images from
other brand resources/social channels and videos
from your branded YouTube page
4