SlideShare a Scribd company logo
1 of 1
Download to read offline
Semantic in SEO
NOT ALL KEYWORDS
ARE MADE EQUAL
Topic-related keywords
Add ONLY keywords that make sense for your webpage,
offering, targeted audience, and business.
SEO + PPC
If your organic ranking is still below the first 10 places in
SERP, consider bidding for those keywords.

More Related Content

More from Stefania Borchia

How to remove Placements from Smart Campaigns in Google Ads
How to remove Placements from Smart Campaigns in Google AdsHow to remove Placements from Smart Campaigns in Google Ads
How to remove Placements from Smart Campaigns in Google AdsStefania Borchia
 
Optimise your content strategy
Optimise your content strategyOptimise your content strategy
Optimise your content strategyStefania Borchia
 
How to craft the perfect headline in Google Ads
How to craft the perfect headline in Google AdsHow to craft the perfect headline in Google Ads
How to craft the perfect headline in Google AdsStefania Borchia
 
How to exclude negative keywords in Google Ads
How to exclude negative keywords in Google AdsHow to exclude negative keywords in Google Ads
How to exclude negative keywords in Google AdsStefania Borchia
 
How to find Google Ads keywords using SEMrush
How to find Google Ads keywords using SEMrushHow to find Google Ads keywords using SEMrush
How to find Google Ads keywords using SEMrushStefania Borchia
 
How to optimise conversion rate in Google Ads
How to optimise conversion rate in Google AdsHow to optimise conversion rate in Google Ads
How to optimise conversion rate in Google AdsStefania Borchia
 
Improve audience targeting in GoogleAds.pdf
Improve audience targeting in GoogleAds.pdfImprove audience targeting in GoogleAds.pdf
Improve audience targeting in GoogleAds.pdfStefania Borchia
 
How to bid more for pre-defined business audiences
How to bid more for pre-defined business audiencesHow to bid more for pre-defined business audiences
How to bid more for pre-defined business audiencesStefania Borchia
 
How to choose the right KPI based on the marketing goal.pdf
How to choose the right KPI based on the marketing goal.pdfHow to choose the right KPI based on the marketing goal.pdf
How to choose the right KPI based on the marketing goal.pdfStefania Borchia
 
Managing SEO Content Creation
Managing SEO Content CreationManaging SEO Content Creation
Managing SEO Content CreationStefania Borchia
 
How to start a Keyword Analysis
How to start a Keyword AnalysisHow to start a Keyword Analysis
How to start a Keyword AnalysisStefania Borchia
 
Mobile Optimisation: What's missing?
Mobile Optimisation: What's missing?Mobile Optimisation: What's missing?
Mobile Optimisation: What's missing?Stefania Borchia
 
How to track ranking in SEMrush
How to track ranking in SEMrushHow to track ranking in SEMrush
How to track ranking in SEMrushStefania Borchia
 
Excel: Sensitivity Analysis with data tables
Excel: Sensitivity Analysis with data tablesExcel: Sensitivity Analysis with data tables
Excel: Sensitivity Analysis with data tablesStefania Borchia
 
Marketing strategy: How to improve mobile shopping experience
Marketing strategy: How to improve mobile shopping experienceMarketing strategy: How to improve mobile shopping experience
Marketing strategy: How to improve mobile shopping experienceStefania Borchia
 
Marketing strategy: 2022 and beyond
Marketing strategy: 2022 and beyondMarketing strategy: 2022 and beyond
Marketing strategy: 2022 and beyondStefania Borchia
 
Marketing strategy - How to choose the (right) marketing channels
Marketing strategy - How to choose the (right) marketing channelsMarketing strategy - How to choose the (right) marketing channels
Marketing strategy - How to choose the (right) marketing channelsStefania Borchia
 
Excel tips: How to use Conditional Formatting Tables
Excel tips: How to use Conditional Formatting TablesExcel tips: How to use Conditional Formatting Tables
Excel tips: How to use Conditional Formatting TablesStefania Borchia
 
Excel tips formula sum and average
Excel tips   formula sum and averageExcel tips   formula sum and average
Excel tips formula sum and averageStefania Borchia
 

More from Stefania Borchia (20)

How to remove Placements from Smart Campaigns in Google Ads
How to remove Placements from Smart Campaigns in Google AdsHow to remove Placements from Smart Campaigns in Google Ads
How to remove Placements from Smart Campaigns in Google Ads
 
Optimise your content strategy
Optimise your content strategyOptimise your content strategy
Optimise your content strategy
 
How to craft the perfect headline in Google Ads
How to craft the perfect headline in Google AdsHow to craft the perfect headline in Google Ads
How to craft the perfect headline in Google Ads
 
How to exclude negative keywords in Google Ads
How to exclude negative keywords in Google AdsHow to exclude negative keywords in Google Ads
How to exclude negative keywords in Google Ads
 
How to find Google Ads keywords using SEMrush
How to find Google Ads keywords using SEMrushHow to find Google Ads keywords using SEMrush
How to find Google Ads keywords using SEMrush
 
How to optimise conversion rate in Google Ads
How to optimise conversion rate in Google AdsHow to optimise conversion rate in Google Ads
How to optimise conversion rate in Google Ads
 
Improve audience targeting in GoogleAds.pdf
Improve audience targeting in GoogleAds.pdfImprove audience targeting in GoogleAds.pdf
Improve audience targeting in GoogleAds.pdf
 
How to bid more for pre-defined business audiences
How to bid more for pre-defined business audiencesHow to bid more for pre-defined business audiences
How to bid more for pre-defined business audiences
 
How to choose the right KPI based on the marketing goal.pdf
How to choose the right KPI based on the marketing goal.pdfHow to choose the right KPI based on the marketing goal.pdf
How to choose the right KPI based on the marketing goal.pdf
 
Managing SEO Content Creation
Managing SEO Content CreationManaging SEO Content Creation
Managing SEO Content Creation
 
How to start a Keyword Analysis
How to start a Keyword AnalysisHow to start a Keyword Analysis
How to start a Keyword Analysis
 
Mobile Optimisation: What's missing?
Mobile Optimisation: What's missing?Mobile Optimisation: What's missing?
Mobile Optimisation: What's missing?
 
How to track ranking in SEMrush
How to track ranking in SEMrushHow to track ranking in SEMrush
How to track ranking in SEMrush
 
Excel: Sensitivity Analysis with data tables
Excel: Sensitivity Analysis with data tablesExcel: Sensitivity Analysis with data tables
Excel: Sensitivity Analysis with data tables
 
Marketing strategy: How to improve mobile shopping experience
Marketing strategy: How to improve mobile shopping experienceMarketing strategy: How to improve mobile shopping experience
Marketing strategy: How to improve mobile shopping experience
 
Marketing strategy: 2022 and beyond
Marketing strategy: 2022 and beyondMarketing strategy: 2022 and beyond
Marketing strategy: 2022 and beyond
 
How to write an email
How to write an emailHow to write an email
How to write an email
 
Marketing strategy - How to choose the (right) marketing channels
Marketing strategy - How to choose the (right) marketing channelsMarketing strategy - How to choose the (right) marketing channels
Marketing strategy - How to choose the (right) marketing channels
 
Excel tips: How to use Conditional Formatting Tables
Excel tips: How to use Conditional Formatting TablesExcel tips: How to use Conditional Formatting Tables
Excel tips: How to use Conditional Formatting Tables
 
Excel tips formula sum and average
Excel tips   formula sum and averageExcel tips   formula sum and average
Excel tips formula sum and average
 

Recently uploaded

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptxBrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptxcollette15
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx216310017
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
Omnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingOmnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingDove Soft Ltd
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
 
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...robertpresz7
 

Recently uploaded (20)

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptxBrightonSEO -  Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptx
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
Omnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel MarketingOmnichannel Marketing: Defining Omnichannel Marketing
Omnichannel Marketing: Defining Omnichannel Marketing
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
 
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
Content Marketing For A Travel Website On The Examples Of: Booking.com; TripA...
 

The value of semantic in SEO

  • 1. Semantic in SEO NOT ALL KEYWORDS ARE MADE EQUAL Topic-related keywords Add ONLY keywords that make sense for your webpage, offering, targeted audience, and business. SEO + PPC If your organic ranking is still below the first 10 places in SERP, consider bidding for those keywords.